Ireland's leading strategic brand consultancy • Less, but better • We brand, now
Dublin, Ireland
Joined October 2012
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Merry Christmas & Happy New Year to all ✨
The creative tools are being put down & we will be out of office from this afternoon ✨
Thank you to everyone we had the opportunity to work with this year, it was an incredible year of creativity & pushing the power of possibility ✨
…the drive and determination of Ireland and its design industry, to make a difference on the global stage 💜
#30IN30 #ImageNow30IN30 #ImageNow #ImageNowGallery #thepowerofpossibility #design #irishdesign #exhibitiondesign
can positively influence both businesses and society ✨
Starting with the inspirational Josef Müller-Brockmann (the founder of modern graphic design) to the famous Italian designer Massimo Vignelli (creator of the New York subway map system), the Gallery came to represent…
A multi-faceted, fully integrated campaign and brand ID launch that truly impacted change across all stages of the customer journey 💙
#30IN30 #ImageNow30IN30 #ImageNow #thepowerofpossibility #design #irishdesign #irishbrand
We developed the concepts for the Bank of Ireland advertising @ Dublin Airport & the ad campaign for Mobile Mortgage Manager, the Bank of Ireland Dragon’s Den television stings & a large scale internal communications campaign which involved a wide range of print & digital outputs
The question to be answered was, where could Bank or Ireland fit into a teen’s life in the broadest sense? & what would resonate with that customer?
The project helped build Bank of Ireland’s relevancy with the target market, influence their behaviour & increase repeat business.
Our solution was to develop a new sub brand identity relevant to the student market along with a unique visual style. A marketing campaign was also developed to support launch, for which we collaborated with the planning agency, MCCP.
We were commissioned to help Bank of Ireland become more relevant to the youthful student market, whose banking needs and messaging preferences were different to the bank’s core customer 💙
30 IN 30: finding relevance and connection to new audiences; Bank of Ireland, 2009.
For most businesses, finding ways to connect to new audiences is key to success and longevity.
If you want to transform your physical space into a destination for your audience, just ask us how… [email protected] 💚
#30IN30 #ImageNow30IN30 #ImageNow #thepowerofpossibility #irishbusiness #smallirishbusiness #irishbrands
…that showcases the most common surnames in Ireland, captured with real people
These projects continue to support the “sense of place & a place of sense” strategic framework that we set out to achieve, allowing passengers to experience Ireland without ever leaving the airport
We’ve created bespoke artistic installations - including the Vibrant Irish Light walkway video installation that re-imagined the story of Tír na nÓg - as well as ‘All in a Name’, a photographic portrait & genealogy piece…
We’ve worked with DAA ever since, most recently designing the winning Aer Rianta International entry for this year’s Frontier Awards (the Oscars of global airport retailing!) ✨
This project was expansive, with everything from signage, mapping, brochures, books, environmental & event design to consider.
We answered this brief in 2006, creating a complete identity for Dublin Airport that reflected the company’s vision of delivering a world-renowned airport experience. Our clean, modern design solution was built around DAA’s promise of ‘helping you on your way.’
30 IN 30: Creating a world-class airport experience for DAA, 2006.
For millions of visitors each year, it’s the gateway to Ireland…so how do you create an airport experience that’s not only functional, but communicates an immediate sense of Irish heritage? ☘️
@DublinAirport ✈️
for the new channel to hero that positioning. The ident we produced illustrated life’s simple things - home comforts and indulgences - using stock content overlaid with the station's logo to show its place in our everyday life.