We’re really sorry about this. It’s obviously not our intention to deceive. Whilst not legally required, 0.5% is designed to be on all our packaging - you might have seen on the 4 packs in Sainsbury’s or as per image below. It’s possible an old label was applied. Apologies again.

🚨🍻Getting hold of PALE just got easier. Infinite Session Pale Ale is now available at selected Tesco stores nationwide and tesco.com. You can find us in the alcohol-free section, in our new 4 pack cans. 🍻🚨

Chuffed AF 🏆 Delighted to announce that PALE has won the @worldbeerawards Best Low Alcohol Pale in the UK. Big thanks to @SambrookAle who’ve been instrumental to this. 📸 @taraliondaris

National Beer Day and we’re celebrating with a cold, hoppy refreshing glass of PALE, now available on draft at Mother Kelly’s Bethnal Green. #nationalbeerday

Not a drop of doubt. #insession

An icon from the East, now #insession. PALE is now available from @CrateBrewery

Unboxing Infinite Flavour. PALE is now available on Amazon. amazon.co.uk/dp/B07C3KD9CT

This Thursday we officially start pouring PALE. RSVP in person at Stand 103 @craftbeerriseuk . #infinitesession