Initiative unlocks business growth for the world’s most ambitious brands using our purpose-built Fame and Flow model.

Joined April 2011
Initiative retweeted
We are proud to announce Vilma Vale-Brennan from @InitiativeWW as one of the outstanding leaders selected for the 2024 Women of Distinction! Congratulations! #MMMWomenofDistinction Read more about Vilma Vale-Brennan: mmm-online.com/women-of-dist…
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Securing the gold trophy for Inclusive Campaign of the Year is @InitiativeWW Canada for Inployable #FestivalofMedia
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Ever wondered about the role of emotions in #business decisions? 💡 Join us in our newest #podcast episode as Kandace Barker, head of B2B at @InitiativeWW, reveals the secret sauce behind impactful choices. spotlight.designrush.com/int…
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Initiative retweeted
Congratulations to Liz Mansell of @InitiativeWW for your recognition on this year's MM+M 40 Under 40 list! #MMM40Under40
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Judges have awarded the first Highly Commended of the night to @InitiativeUS for their In the Deep campaign in the Best Branded Content category #FOMNA22
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The Winner for Best Campaign for FMCG was @InitiativeUS for its Fancy Like Applebee's campaign #FOMNA22
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The Best Campaign for Technology and Telecommunication category saw @InitiativeUS take home a gold trophy for Way, Way Out Live #FOMNA22
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Another win and gold trophy for @InitiativeUS for their In the Deep campaign, this time in the Best Response Campaign category #FOMNA22
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A Highly Commended award goes to @InitiativeUS for the Best Use of Data category for Carnival Funderstruck #FOMNA22
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A hat trick win for @InitiativeUS as they take home the Grand Prix for Agency Network of the Year! #FOMNA22
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You guessed it... Congratulations to @InitiativeUS for winning the Grand Prix for Agency of the year! #FOMNA22
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The gold trophy for Best Use of Talent goes to @InitiativeUS for its Fancy Like Applebee's campaign #FOMNA22
The first Grand Prix is for Campaign of the Year and it goes to @InitiativeWW Canada for Black Elevation Map. Congratulations! #FOMNA22
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The Highly Commended for Best Use of Digital Platforms goes to @InitiativeWW Canada for Black Elevation Map #FOMNA22
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Receiving a hat trick of gold trophies is @InitiativeWW Canada for the Best Campaign For Travel and Tourists category with its Black Elevation Map campaign #FOMNA22
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The Winner of the Inclusive campaign of the Year Award is @InitiativeWW Canada for its Black Elevation Map campaign #FOMNA22
The Black Elevation Map campaign from @InitiativeWW Canada won gold for Best Communications Strategy #FOMNA22
We're thrilled to announce we just released our June 2022 MAGNA Global Ad Forecast, which forecasts a 9.2% growth in global ad revenue to $816 billion by the end of 2022. Read more in @adage bit.ly/3mHSkDs #advertising #media
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Co-chairs and entry details announced for 2022 Media Innovation Awards bruni.co/3mIBkNj
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Initiative retweeted
‘Less Byron Sharp, more buying sharper’: how to stick to tough net zero resolutions @initiativeWW buff.ly/3u44x9L
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