One thing I’ve learned in domain investing is that knowing what a domain is worth is only half the battle. Understanding who’s on the other side of the negotiation matters just as much. Sometimes it’s a funded startup. Other times it’s someone putting their savings into a business they’ve dreamed of starting. That doesn’t mean you have to undervalue your domains. But knowing the difference between maximising a sale and recognising a genuine opportunity can make you a better investor. Behind every offer is a real person, and sometimes the smartest deal isn’t the one with the highest price.