B2B storytelling & content strategy, driving a fresh approach to public relations for #manufacturing & #healthcare brands.

Minneapolis, MN
Joined April 2011
Inprela retweeted
🚨Want to speak at #HLTHUSA? Here’s your behind-the-scenes pass. Our Head of Content joined @Inprela's Health Marketing Collective podcast to spill the secrets on what it really takes to land a coveted speaking spot on one of health care’s biggest stages. podcasts.apple.com/us/podcas…
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How can payers and providers partner to create accountable care organizations and strengthen population health management? Download our eBook to read insights from leaders across the healthcare industry: bit.ly/3ufhTyQ #PopulationHealth #eBook
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2021 will be a banner year for marketers who focus on organically attracting relevant traffic to your owned media (your website). inprela.com/?p=1406 Thanks for the quote @azeckman @Inprela
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Not All Traditional Media Expected to Bounce Back Next Year buff.ly/3psPgdv via @marketingcharts
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Join me tomorrow afternoon at 4:45pm ET where I will be taking the virtual stage at #MPB2B to discuss "How to Create Meaningful Experiences That Inspire in an Unpredictable World". I hope to see you there! tiny.cc/7si1tz
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Tired of investing time, resources & 💰 on content that doesn’t stand the test of time? 
 Join me at #CMWorld next Tuesday where I’ll help you develop an authentic storytelling framework that’ll take your content from one-hit-wonder to lasting-legend. bit.ly/2I2AKsA
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Your Audience Is Not the Same as Your Marketing Database - contentmarketinginstitute.co…
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It's no secret that #ContentMarketing can drive major ROI. The tricky part is measuring those results & refining your strategy accordingly. If you're hoping to see measurable results from your content, here are the metrics you should be tracking: influ.co/2B5fijq
The best way to sell something: don't sell anything. - @randfish @Moz #MondayMotivation
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5 Tips to Take Your Marketing Presentations From MEH Good Enough 😵 to HECK-YES Great!! 🤗 buff.ly/365hkLF
Jess is the smartest experiential strategist I've ever met, and was the first person I called when we had to make our in-person CAB event virtual. This framework is a total revelation, and totally saved me from putting on a mediocre event.
.@jezkablaque's Hierarchy of Needs for virtual events will help you go way beyond the standard webinar buff.ly/2zEi9yU
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Reading Fiction Can Make You a Better Content Creator - contentmarketinginstitute.co…
76% of #TechMarketers say their organizations are more successful in their #ContentMarketing efforts than they were a year ago. However, many of them leave opportunities on the table in these 5 key areas... influ.co/2zXNLj4
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8 Talking Points to Justify Your Content Budget During COVID-19 [Infographic] buff.ly/2Wsc54o
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Has your company been forced to cancel planned live events or make them virtual? Here's why that may actually benefit #B2B marketers bit.ly/2Yc1b5e via @Forbes #marketing
"Audiences have become media-savvy enough to ignore any noise traditional advertising can make, and they rely more on content that will answer their questions and ultimately serve their needs." influ.co/2W5otXV
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