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Invenio® is a full-service sales and marketing firm focused on high-quality lead development and outsourced sales for B2B organizations.

Joined September 2010
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#DigitalMarketing is constantly changing. Can your team keep up? See why partnering with the experts can help save: ow.ly/VXwU30g02jJ
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If high attrition rates is one reason you’re considering outsourcing sales channels, you definitely don’t want your partner to also have attrition issues. sumo.ly/x2xh
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Telecom customers, especially among small- to mid-sized businesses, represent a full spectrum of possible wants, needs and pains. A dentist office with five dentists versus one dentist is going to have different telecom needs. sumo.ly/x2xh
Rather than outsource a sales channel to a call center certain to do the ol’ dial and pray, the most strategic move is to outsource to a telecom sales partner that understands your competition because it already has experience dealing with them. sumo.ly/x2xh
The digital marketing landscape isn’t uncharted and unruly like the Wild West, but it does require a well-thought-out plan for entry and continued participation. sumo.ly/D5DJ
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Sales professionals need on-going training – brain fertilizer to expand their sales skills and to gain a deeper understanding of their customer’s industries or verticals. sumo.ly/1tPv
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Hitting quotas for appointment setting isn’t going to get your sales team anywhere. Time and research is involved in finding the best person to access at a business. sumo.ly/vnxU
Part of any job is finding ways to work smarter and not necessarily harder. For sales, this begins with lead nurturing and appointment setting. sumo.ly/vnxU
By moving to an outsourced sales team, you stop the disruptions to your primary mission caused by the hot-potato game of “who’s going to handle an inside sales department?” sumo.ly/vtKj
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Utilize the prior 4 steps and at the end of the day, you are listening for and targeting pain points. sumo.ly/JuWf
If you do all of the talking, there is no way you can discover a decision maker’s needs. sumo.ly/JuWf
Don’t act like they’re the 20th person you talked to today, rather like they’re you’re the first and most important conversation of the day. sumo.ly/JuWf
Modern CRM applications allow immediate access to important information about customers, which improves the customer service process. sumo.ly/AG3Y
For today’s professionals, distance has become almost irrelevant to the sales and marketing process. sumo.ly/AG3Y
Sometimes it can be easy to forget that we are surrounded by #technology that would have seemed magical even a generation or two ago. We carry in our pockets enough technology to give us access to the world’s knowledge. sumo.ly/AG3Y
It’s important that your callers are as effective as possible—people don’t have much time and you only have one shot once you’ve got them on the line! sumo.ly/GO5G
Always base the decisions you make about your sales strategy on real data, not guesswork. sumo.ly/GO5G
Training information administered in smaller bites is easier to retain. sumo.ly/U4f3
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Certain types of sales training, such as refreshers on fundamentals or instruction on your company’s specific sales needs, will be appropriate for sales staff at all levels. sumo.ly/U4f3
Make it clear to your employees the need for sales training is real and that everyone from the company owner to their immediate supervisor is committed to providing this training. sumo.ly/U4f3
a Hubspot study reveals that a full 79% of these leads never translate into sales at all, with the primary reason being poor lead nurturing. sumo.ly/5X5p