Tesla may have just pulled off one of the greatest marketing stunts in history. IKEA. Burger King. AXE. Razer. And countless other brands turned the Roadster reveal into their own advertising campaigns. They're playing checkers while Elon plays chess. He got the entire internet to market @Tesla for free.

Is this the right way to keep the AMG's soul alive for ICE fans? Mercedes new AMG GT SUV has 1,169 hp, sub-2.5s 0-60, and 710 kW charging. But they gave it fake V8 engine sounds, simulated gear shifts, fake rev counter and vibrating seat-shakers. I was one of the first in the world to get inside one in Germany last week, curious if this is the approach to win over ICE fans?

Update to the Roadsters / verbiage in our account. Before & After. I guess it’s a bit more promising? 🤷‍♀️

Highlights from tonight’s @Tesla Roadster launch. • 0–60 mph: 0.81s (live; production expected faster) • Top speed: 230–235+ mph (target ~0.5 Mach / ~380 mph) • Thrusters: 4–5× tire force, >80,000 N thrust • Suction fans: up to ~2G downforce (drives upside down) • Cold-gas thrusters + rechargeable air tank (no special propellant) • Active aero / Track Mode (near-F1 downforce, Optimus actuators) • Two-seater, steer-by-wire, SR-71/F-35 inspired • Production: 2028

Prediction: Roadster drives off the ramp, goes inverted as thrusters rotate and right the vehicle. It then hovers and lands right next to Cybercab to complete the family photo!

10 years ago people asked us daily “who even makes this car?” Tonight the whole world is watching @Tesla make history. Incredibly proud of @elonmusk and his team. Blessed to have two Roadsters in our account, and cannot wait to watch the livestream later tonight!

Global automakers are dropping EVs from the U.S. market, while global EV sales hit record highs. What's holding America back?

Should Tesla let drivers flag potholes like Waze, or will FSD learn them faster on its own?

You can tell how much people love @mayemusk by how carefully her security protects her! @theXtakeover

@SawyerMerritt posting while I'm posting him posting...