At the @iab Measurement Leadership Summit today in NYC where we are discussing the findings and best practices of the research @BWGStrategy + @iab fielded to understand the real world impact of privacy legislation and signal loss on advertising, data and company practices. It’s a pivotal moment in the advertising ecosystem, so I’m very excited for the long day ahead. #DataPrivacy #cookiedeprecation #signalloss #stateofdata2024

BWG Strategy is hosting a full day AI Summit in NYC on March 14th in Midtown Manhattan 8am - 4:30pm + Happy Hour after. Reach out via DM if interested in attending and I can send more details. Speakers + agenda below. The event will cover the impact of AI across sectors (tech/software, media, semis, etc.). 30+ Confirmed Panelists including the below & more! - Head of Machine Learning Engineering at PepsiCo - Director Customer Success, Chief Innovation Officer at Microsoft - VP Marketing Technology at Ulta Beauty - Chief Technical Architect at Accenture - VP, Business Development (Data & Identity) at Acxiom (IPG) - Global Technical Solutions Architect - HPC & Supercomputing at WWT - Head of Infrastructure at MLB - Director, IT Modernization at Leidos - CTO at Flushing Bank - Process Automation Capability Lead at Chubb Insurance - Sr. Creative Art Director at Philips - Creative Director and Head of Brand & Creative Studio at IQVIA - Creative Director at Puma Group - Director Programmatic Sales at Disney - Senior Director of Programmatic at Sinclair Broadcasting Group Event Agenda Main Stage: 8am - 8:30am --> Arrivals, Breakfast & Opening Comments 8:30am - 9:15am --> AI Hangover? Winners and Losers Facing Lofty Expectations 9:25am - 10:10am --> AI Hardware Ecosystem - IT Hardware, Chips & Infrastructure 10:20am - 11:05am --> Scoping Microsoft's AI Leadership 11:15am - 12:00pm --> AI Impact on Sales/Marketing Tech - Salesforce, HubSpot, Monday CRMs 12:00pm - 1:00pm --> Lunch & Networking Break 1:00pm - 1:45pm --> Adtech Market Impact & Cookie Deprecation Solutions 1:55pm - 2:40pm --> Impact of AI in Programmatic Advertising 2:50pm - 3:35pm --> Cloud GenAI Platforms - Azure, AWS, GCP, OCI - Long-Term Winners / Losers 3:45pm - 4:30pm --> AI Enterprise Data Platform Foundations 4:30pm - 6:30pm --> Happy Hour! Terrace Stage: 8:30am - 9:15am --> Leveraging AI for Clinical Trial Analysis - Impact on Drug Makers, Payors, and CROs 9:25am - 10:10am --> AIs Impact on Creative Services and Adobe 10:20am - 11:05am --> A Deeper Dive into the AI Hardware Ecosystem - IT Hardware, Chips & Infrastructure 11:15am - 12:00pm --> Transforming CX / Contact Centers - NICE, Five9, Zoom 12:00pm - 1:00pm --> Lunch & Networking Break 1:00pm - 1:45pm --> Data Security and Governance 1:55pm - 2:40pm --> Security Platforms Poised for the AI-Driven Threat Landscape - PANW, ZS, FTNT 2:50pm - 3:35pm --> Orchestrating AI -- ServiceNow, Atlassian, UIPath 3:45pm - 4:30pm --> AI Impact on eCommerce & Retail Media

My quick take on @BWGSTRATEGY social report: the commentary on $META = much more positive than what we've heard in the past. While still negative re: budget pressure from other publishers, CAPI + Advantage+ Shopping seem to be steps in the right direction.

I had the pleasure of hosting Mark Zagorski, the CEO of DoubleVerify $DV, for a Q&A this week. Impressive what they've been able to pull off in this environment. If $DV isn't on your radar, you should reconsider... Download the transcript here: dropbox.com/s/krgvv4yza28a5k…