CEO & Emmy-Award Winner, Genvid. Previously 社長付 (President's Office) at Square Enix Holdings.

New York, NY
Joined February 2010
Jacob Navok retweeted
"Short term profit" ... bro EA kept BioWare alive for nearly 20 years. I'm not saying they handled the studio well or that it was a good fit but this was not a short term situation. And BioWare was owned by "private equity" between 2005-2007. This is an incoherent argument.
This is private equity, this is what it does. Buy up businesses, run them into the ground, and rip them apart for short-term profit. The developers at BioWare know how to run the studio. They know how to make the games we all love. They should be given the first opportunity - and the federal support - to buy it and run it themselves. And if we want to avoid the Mass Effect effect in Canada, we should be keeping private equity out, not welcoming it in. pcgamer.com/gaming-industry/…
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1. I am not suggesting Bioware died because of culture war issues. I do not know that this is the case. It is possible that their specific single player RPG products were not good enough. It is possible the market is too niche to sustain their product unless absolutely exceptional (see BG3.) Only one thing is clearly true: not enough copies sold to make the return on investment worth it for future titles. 2. Suggestions that the studio should have been sold implies there is a buyer. There is no buyer. Salaries are too high, games take too long. No one is buying big team studios that take years to make games anymore. The market for funding studios of that size DOES NOT EXIST. In many cases, especially in places like Canada with strict labor laws, it is cleaner to shut down a company than to attempt to restructure.
Jesus christ guys, EA is very simple. If it makes money they will keep paying for it. The studio didn't make money. It didn't make money because not enough people bought their games. You are asking EA to subsidize a loss maker, and that is stupid.
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Jacob Navok retweeted
The crash in the game business nowadays is the first for the new generation of gamers, but only one of several in the history of games. Here are my thoughts from 2000 when a maker of beloved but long-unprofitable games went under.
Tim Sweeny's comment on the closure of Looking Glass Studios.
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Jesus christ guys, EA is very simple. If it makes money they will keep paying for it. The studio didn't make money. It didn't make money because not enough people bought their games. You are asking EA to subsidize a loss maker, and that is stupid.
EA's complete misunderstanding of BioWare's RPG heritage and a desire for mass market, microtransaction-fuelled action games has robbed us of one of the industry's greats. bit.ly/4skXwy5
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Every unreleased or cancelled game had the potential to be great.
A former Mass Effect 5 developer has said that BioWare had seen what RPG powerhouses Larian and CD Projekt were achieving with their games, and was responding by taking Mass Effect to “the next level.” bit.ly/4Bd9j5s
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On average there were 74 games released on Steam a day in 2025. With AI there could be 10x more, or 740 games released on Steam a day. On average there were 15,000 games released on Roblox a day in 2025. On average there are 20m youtube videos uploaded a day. Everyone still uses YouTube, creators make tons of money. Devs still building games and finding success on Roblox, new games popping off all the time. The answer to AI on Valve is better algorithms for discovery. As I said yesterday, Steam needs to become Roblox before Roblox can become Steam. Anything else is a dumb take.
Devs shouldn't have to be protecting their games, Valve should be protecting its shopfront: aftermath.site/steam-indie-g…
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Jacob Navok retweeted
Vibe your way to 50K. The 2026 Epic AI MegaJam begins Nov 12: epic.gm/epic-ai-megajam-2026
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I want to be clear I am not celebrating BioWare's death, I think it is unfortunate. My purpose has been to explain the business realities causing it, which is high costs combined with lack of sales.
To all the haters celebrating BioWare's death.
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Jacob Navok retweeted
Today is Minako Aino's birthday! 🎂✨ Celebrate with us in the comments with an orange heart for our amazing Sailor Venus! 🧡 #PrettyGuardianSailorMoon 🌙
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There are certainly times where management directives have caused issues at studios; Anthem being one of them. However, Veilguard certainly isn't, and if the devs can't take the blame for their own mistakes, then we are left with a bunch of coddled children.
I dont really understand why everyone white knights game devs so much when they get laid off after massive failure projects. Most of us if we bomb the shit out of things at work get fired, why is it any different as a game dev? Especially ones like bioware who are smugly anti consumer and molested poor dragon age
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Jacob Navok retweeted
Replying to @iamcontroller
If GoW E-Day cost $500m and did $25m in sales, its net loss was $475m. If it did $50m in sales, its net loss was $450m. If Concord cost $400m and did $0m in sales, its net loss was $400m. Unless GoW E Day did over $100m in sales, it is worse than Concord.
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Jacob Navok retweeted
Actually quite believable. Still insane but the math checks out. I heard years ago the fully loaded cost per head at MS is like ~$30K per person per month. So, 4 years dev, 300 headcount (avg) over that time period equals out to about half a billion if you spend a low-ish $75M on marketing.
Yes, so this, from what I'm told, is very true. $500 million. Unbelievable.
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A few weeks ago the Hollywood media made a big deal about the several hundred million that Digger lost. If the below is true it’s possibly the biggest bomb in media history but mainstream media won’t pick it up. This isn’t the fault of the current administration who simply inherited the issue but speaks to the many times I’ve highlighted that Western development costs are way too high. We can point out that the GOW series hasn’t had a sales history to indicate that it would have recovered these costs but that’s almost beside the point. Could they have built the game for less? Most certainly. But it probably would have still lost money. Costs are simply too high on NA salaries.
A source tells Kotaku that Gears of War: E-Day cost over $500 million to make. Sales estimates have been weak despite earning the highest Metacritic score since the original trilogy. If it was never going to recoup its expenses, maybe it could achieve more as an Xbox console exclusive kotaku.com/the-case-for-excl…
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Jacob Navok retweeted
I don’t know what’s crazier… Gears of War E-Day cost over $500 million to make, or Kotaku doing actual journalism. Both are absolutely WILD.
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美奈子~!!!💛💛 お誕生日おめでとうおめでとうおめでと~!!!🎉🎂🎊
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Jacob Navok retweeted
Netflix once said that they have to become HBO before HBO becomes them. Now Steam is becoming Roblox, and Roblox is attempting to become Steam.
What is happening to Steam lately? Be a rock. Dig a hole. Pull a sword. Find a needle. Keep a balloon in the air. One ridiculous mechanic, one entire game. And somehow, they're attracting massive attention. Are we witnessing peak indie creativity, where simplicity beats big budgets, or is Steam slowly becoming a marketplace for gimmicks? Genuinely curious what everyone thinks.
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Congratulations on being back on the app store in Australia, Fortnite.
*snap* 🪾 The Obsession bundle is now in the Shop.
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Netflix once said that they have to become HBO before HBO becomes them. Now Steam is becoming Roblox, and Roblox is attempting to become Steam.
What is happening to Steam lately? Be a rock. Dig a hole. Pull a sword. Find a needle. Keep a balloon in the air. One ridiculous mechanic, one entire game. And somehow, they're attracting massive attention. Are we witnessing peak indie creativity, where simplicity beats big budgets, or is Steam slowly becoming a marketplace for gimmicks? Genuinely curious what everyone thinks.
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I had this drink at Shining Moon Theater in Shinagawa last month, it was good!
Happy Birthday! Minako Aino!
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Jacob Navok retweeted
These pieces are intellectually lazy at best and doing a disservice to workers at worst. Despite two years of Ball's reports on the industry explaining what has happened we still see arguments being made that the issue was a small group of people making bad decisions. The market is efficient. These layoffs started nearly four years ago. If the issue was bad decisions in game development and the solution was to make either different or better single player games we would have seen a rise in both new studios + old studios filling that gap and employment would have shifted toward those new entities. Instead we have seen recently more game studios closing down, including plenty of non-service game studios. There is no market that will fill 10,000 game developers on west-coast salaries. The jobs market has shifted overseas, and the games market growth has been absorbed by Roblox, China, Tiktok/Porn/Vice and connected console services. These are facts. The attempts at live services from Sony and others only extended people's jobs longer, but the market would be in the same place today regardless of those bets. We do a disservice to people when we coddle them and spread the fantasy that the industry is going to return to its prior growth state. The US economy will grow, the west coast economy will grow, but it is unlikely that games as an industry will ever produce the prior ROIC when developed on the west coast because if you want to make a hit game you can make it anywhere now. Game platforms, yes. Big believer in Roblox. And individual game studios will still thrive. It is a hit-based business, and hits will grow. The point here is a general trend. We will continue to see game development on the west coast shrink as the market changes. This is permanent, and will not return. It is easier, and lazier, to blame managers over the market because the former fits a convenient political lens. But grievance politics is not born out by the realities.
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