Planner in the evil ad industry. I force you to buy shit with Jedi mind tricks. Thinking fast, not slow.
Manchester, England
Joined March 2009
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Be really honest about who your customers are, then be equally honest about who might understand them.
In light of the stupidity of WPP CEO Mark Read's recent remarks, I'm posting a talk I did last year. Excerpt: "People over 50 are creative enough to dominate the Nobels, Pulitzers, Oscars, & Emmys but not creative enough to write a fucking banner ad." bit.ly/3lyhWke
James Allan retweeted
When I tell agencies and brands they should be falling over themselves to hire older people (or, as I like to call us, 'experts') because our experience makes your business so much more creative, time- and cost-effective - THIS IS WHAT I MEAN. Hire @georget20 NOW! #LiveOlder
This is genuinely extraordinary and very moving.
In 1944 Harry's friend Joseph died in his arms...
Now in 2020 Harry is meeting his son for the first time ❤
@timmuffett @normandymtrust
I hope my MP @jakeberry can lend support to this early day motion to help small limited companies overlooked for Coronavirus financial support during lockdown. #2MillionReasonsWhy #forgottenLTD
Extraordinary but I'm not surprised.
We could have been ready for #COVID19. That’s what makes me so angry about this Government’s mishandling of this pandemic....1/
The Anti CEO. Inspiring and brilliant presentation from the man who founded Chobani in a forgotten corner of the USA and reinvigorated an entire community. #inspiration #hamdiulukaya #employees #culture
Watch Hamdi Ulukaya's first TED Talk here: t.ted.com/NSg6Q3o
This feels very pertinent right now. Humans (sometimes known as consumers...) haven’t changed much so old school brand planning skills are more valuable than ever. lnkd.in/eJDceGD
If you run a consumer brand with national scale and reach, basically, this.
So this week @adidas' Global Media Director Simon Peel had some really interesting, important stuff to say about marketing effectiveness & media planning in @MarketingWeekEd.
marketingweek.com/adidas-mar…
Here's a quick thread pulling apart the most important takeaways:
👇👇👇
James Allan retweeted
An article on what’s gone wrong at Man U could also reveal what’s gone wrong in advertising:
Great to see our new campaign for Soreen in its natural habitat. #feedyouradventure
Cheetham Bell lnkd.in/dkaut2i
This kid will go far. Brilliant creative thinking.
lnkd.in/dtaiFNn lnkd.in/dkc2Jr7
James Allan retweeted
Hyperbaton: the adjective order that every English speaker knows but none of us can articulate
From Forsyth book
If you know nothing about marketing, just remember this and you'll be fine. teapaw.org/rshotton/status/983998…
Millward Brown: the more messages you try and communicate the lower the chance of landing any single message
Great spot by @tomroach
James Allan retweeted
Valuable writing advice from VW copywriter, Bob Levenson
From Ugly is Only Skin Deep by @Imseng
#ebay has got every gangsta’s wishlist covered this year or needs a new intern doing the emails.
