@JamesLappeman

UCT Liberty Institute of Strategic Marketing | Mainly Marketing & Education | PhD in consumer behaviour | oh and some soccer and music

 Cape Town, South Africa
commerce.uct.ac.za/liberty-institute
Joined July 2009
  • Tweets1.6K
  • Following1.4K
  • Followers1.6K
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I just remembered…there used to be a number you’d call on the landline to get the actual time ⏰
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Can’t wait for a matured Bruno, Rice and Ødegaard combo… gonna be called “BRØ” @Arsenal @WelBeast
afcstuff
@afcstuffAug 31
PASSION. 😤🇧🇷 🎞️ @sivvep xitter.cf/leon0te/status/2094529…
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A real pleasure working with @ThebeIkalafeng and @MNeethling on this one 👌🏽(link in tweet below)
Thebe Ikalafeng
@ThebeIkalafengJun 23
Could the next wave of global billion-dollar brands come from Africa? And if they do, will Africans own them? A perspective on building a brand-led African renaissance by @ThebeIkalafeng Professor @JamesLappeman and @MNeethling. african.business/2026/06/tra…
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I’m excited to see prices in stores go down 😑
Wandile Sihlobo
@WandileSihloboMay 14
SOUTH AFRICA IS SET TO HAVE A RECORD MAIZE HARVEST OF 16.8 MILLION TONNES. Our annual consumption is about 12.0 million tonnes.
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I remember doing something similar in primary school with a Coke yo-yo…
Massimo
@Rainmaker1973Apr 27
When Hajime Miura clinched his 8th 3A World Yo-Yo Championship title at the World Yo-Yo Contest 2025 in Prague, cementing his legacy as one of the most dominant players ever.
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Legend 😂
Oliver Kahn@OliverKahnMar 3
Exactly 25 years ago today, I scored my first — and only — professional goal. Contrary to what I believed at the time, goalkeepers are not allowed to handle the ball in both penalty areas. The goal was disallowed and I was sent off — still it earned me legendary status. 😉 #otd
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It feels too early 🫣
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I love my university ❤️
UCT
@UCT_news12 Nov 2025
Six visionary ventures from UCT were named national finalists in the 2025 EDHE Entrepreneurship Intervarsity and ABSA Innovation Challenge. Read more: qr.link/uq5R3N
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Got a fright for a second… thought @KelloggCompany might be diversifying 😳
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Why #Branding Experts Need to Step Out of Their Silos buff.ly/2zdwSMT via James Lappeman for @Entrepreneur
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James Lappeman retweeted
UCT Commerce@Commerce_UCT23 Jun 2025
In a powerful testament to the impact of open educational resources, Marketing to South African Consumers by Associate Professor James Lappeman, Head of the Marketing Section in the School of Management Studies, surpassed a remarkable 250,000 downloads. bit.ly/4jZQzMX

Open textbook reaches new milestone

Marketing to South African Consumers by Assoc Prof Dr James Lappeman has surpassed a remarkable 250 000 downloads.

news.uct.ac.za
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Exciting time to be in higher education…
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Can’t wait! It’s a great report
UCT Liberty Institute of Strategic Marketing@UCT_Institute10 Sep 2025
LAUNCHING our latest report in two weeks!! South Africa's high value young consumers! We explore the passage to new brand relationships as these graduates commence their high-net-worth journey. The event is mainly for our members, but we have some seats available.
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I think we are losing the battle 😭😭😭
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Ambush from the manufacturer (trying to cut out the retailer)… I wonder if they know? 🧐
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Watching @PearlJam #20… dear band.. I know South Africa isn’t on the traditional tour route.. but lots of fans here 😅 please come visit
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It has started…
World of Engineering
@engineers_feed16 Aug 2025
World's first humanoid robot games begin in China
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I hope the designer of these mattresses is still getting royalties and lives in Hyde Park…
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Great sharing the stage with you @mzansimedia 👌🏽👌🏽 your perspective is amazing as always!
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To me an “8” is not so bad? Feels like a bit of a nudge 😊
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