SEO Consultant - https://teapaw.org/t.co/vwpMPYSvyr Founder of https://teapaw.org/t.co/Zz2hONd7nN - Outreach, Content & Managed SEO
SEO'ing
Joined January 2013
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These are my 4 current favourite link building strategies in 2026.
I'd love to hear what others are doing on the link building front!
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Products happening to mention the right colour are part of the ad mix, but they don’t offer the right experience for the audience at the time (singular product, not a collection that they can browse).
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The Bing Topic Portfolio is another great way of looking at organic opportunities that rely on context via your actual site data, not external tools that are running off an (often outdated) dataset.
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This is gold, not for chasing AI 'rankings', but for understanding where you're meeting audiences with the content that actually matters across your complete organic spread, starting with your website as a base.
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I had a call with a startup homeware brand last week and it was interesting to dig through their organic activity to date. 🔍
They'd largely focused on articles and hadn't considered the role of true organic brand visibility.
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- Use keyword research and content planning processes to map opportunities across platforms that surface in traditional SERPs, in LLMs, and to align with how users research on the platforms themselves.
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👀 I see so many website owners jumping from one tactic of the moment to the next, with so many opportunities then just left on the table.
Some of examples of findings from recent site audits include:
- Websites with a total reliance on AI content, no human vetting or information gain to be seen
- Failed migrations with years of authority just left to 404
- No work on outreach to journalists, publishers or partnerships with real influencers or websites relevant to their niche. This includes those being heavily cited in LLMs via YouTube and social content, and it's still being overlooked
- Walls of text and nothing else on critical commercial pages. No reviews, unique imagery, questionable FAQ's and no internal links to be seen
You obviously have to try new approaches but, don't let it be to the detriment of the opportunities that are waiting for you when it comes to real brand building.
For SEO in 2026, you have to look outside of your website and approach this as a real brand, not just through the lens of whatever an automated tools tell you to do.
This means:
- Your website being just one vehicle for organic brand growth
- The content on your website being planned in accordance with opportunities on other properties. For example, any time I write an article on my website, I do so based on what the YouTube and TikTok opportunities also look like (bonus points if this type of content is being cited heavily in LLMs, which it usually is)
- Branching outside of typical link building strategies to look at genuine collaboration opportunities with relevant people in your niche, whether that's video content, gifting or even things like podcasts and interviews
- Not letting the content that you do have go stale, and having processes in place to audit what you have to get the absolute most out of it. Also, not being afraid to get rid of content that no longer serves a clear audience purpose
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