CEO of Cheech and Chong’s Global Holdings and Cannabis Co
Joined October 2022
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Getting market feed back love this
Thom McAn was once one of the biggest names in American footwear.
Founded in 1922, the brand grew into a nationwide retail chain, with approximately 1,400 stores at its peak.
In the 1970s, Thom McAn introduced Jox.
Now, decades later, Jox is making a comeback.
#newshoes
Jonathan Black retweeted
Thom McAn was once one of the biggest names in American footwear.
Founded in 1922, the brand grew into a nationwide retail chain, with approximately 1,400 stores at its peak.
In the 1970s, Thom McAn introduced Jox.
Now, decades later, Jox is making a comeback.
#newshoes
The hemp ban starts in December. The black market is already taking reservations.
Here's the math no one in Washington wants to run.
The unlicensed hemp market is worth $28.6B. When the federal ban on products over 0.4mg THC hits, that demand doesn't vanish. It moves.
So we're about to watch billions in consumer dollars leave regulated, taxed, tested channels and land somewhere with no testing at all.
That's the trade. Fewer rules, less revenue, zero safety.
Branding didn't start with corporations. It started with ambition.
Centuries before logos and ad campaigns, individuals were building legacies that still define their fields. Their decisions weren't just about products. They were about perception, trust, and narrative.
4. Strategic Association. They all aligned with the right patrons, partners, and cultural moments. Your brand is measured by the company it keeps.
History's greatest brands weren't accidents. They were deliberate constructions of identity, value, and meaning.