Jeff Lowenstein retweeted
A few narrative violations @chadjanis and team just hit us with...
→ the greens category is spoken for (e.g., AG1)
→ don't raise big money early
→ supplements don't get good M&A multiples
→ stay away from temp-sensitive categories
→ gummies are an ops disaster...avoid!
→ don't raise at huge valuations a year or two in
→ don't launch new product lines fast
→ don't break out lines into separate DTC stores
All emphatically disproven in this case.
With an A+ team and A+ product-market fit, the "rules" that industry gurus parrot go out the window.
In other words, there is no playbook. Run from anyone claiming otherwise.
Congrats to the whole team. I've never seen anything quite like this in CPG.
Jeff Lowenstein retweeted
📈@JonAlbertBlair and @JeffLow791 broke down the typical evolution of eCommerce debt strategy:
Stage 1: Early Growth ($0-5M) MCAs & Revenue-based financing (Shopify Capital, Wayflyer)
Stage 2: Scaling Up ($5-10M) 'Buy Now, Pay Later' lines (Settle, Flexport Capital)
Stage 3: Growth Mode ($10M+) Non-bank Asset-Based Lines (Dwight Funding, SG Credit Partners)
Stage 4: Mature Operations ($25M+) Bank Lines of Credit
Key insight: Most founders jump stages or use the wrong debt type for their current phase
Result: Hundreds of thousands in unnecessary interest and fees.
Jon & Jeff's advice: "Match your debt maturity to your business cycle, and never use debt when unprofitable unless you have an equity cushion."
#eCommerce #FinaloopAcademy
Class is in session!! Let’s go!!
🎓🎓
@FinaloopTeam @JonAlbertBlair
@Lioranpi @deancbrennan @TaylorHoliday
Jeff Lowenstein retweeted
Flying out to Austin this morning to the Finaloop Ecommerce Academy and can't believe I'm reading about our event in @usawirenews.
This is exactly what we hoped (but didn’t expect) would happen - people recognizing that something meaningful is being built here.
But honestly, the media coverage is just the cherry on top. What I'm most proud of is watching our team at Chew On This helping to execute something like this from scratch.
Planning a finance academy isn't like organizing a networking happy hour. You're coordinating workshop facilitators, balancing beginner and advanced content tracks, developing location and event logistics, and way more.
My team spent months thinking through every detail. How do you structure parallel sessions so people don't feel like they're missing out? What's the right flow between tactical workshops and strategic keynotes? How do you create genuine networking opportunities instead of awkward small talk?
The hardest part wasn't booking speakers - though getting @TaylorHoliday, @MehtabKarta, @JeffLow791, and operators like Dean Brennan in one room took some work. It was making sure we were creating an experience that actually moves the needle for founders who are juggling inventory decisions, cash flow management, and margin compression in real time.
100 founders. 6 workshops. One day that could change how someone thinks about their numbers forever.
Seeing it covered as "the first finance school built for DTC founders" reminds me why we do this work. There's real satisfaction in building something that didn't exist before, especially when other people start to notice.
The event kicks off in a few hours. Let's see what happens when the right people show up in the same room.
RT @aaronrubin: Unless the government wins an emergency stay on appeal, CBP has to stop charging all reciprocal and fentanyl related tariff…
Jeff Lowenstein retweeted
10 days to go.
Finaloop Ecommerce Finance Academy is coming fast — and so is your chance to level up your finance game with top DTC founders, CFOs & operators.
Real strategy. Zero fluff.
🎟️ Free for qualified brands
🔗👇 finaloop.com/academy/events/…
This 👇
Dear President Trump, @realDonaldTrump
I am the founder of a clothing brand called CUTS. We are a bootstrapped business that has been around for eight years and are a true example of living the American dream. We’ve built this business to millions of dollars in revenue over the last eight years, had a tremendous amount of success, provided jobs to hundreds of people, and I believe I am an example of the prosperity possible in America.
I voted for you in 2016, 2020, and 2024 because I believed in your vision for the country—and I still do. However, the recent tariff changes are happening too quickly. Removing 321 de minimis at the same time as increasing tariffs on China from 25% to 145% will be the death of thousands of eCommerce companies just like @cutsclothing . These are businesses that bootstrapped their way to success, created American jobs, and are now enjoying the fruits of their hard work in this country.
I understand and support the goal of putting America first—we are fully aligned with that mission. But the way these changes have been handled creates tremendous uncertainty for brands like ours. By placing tariffs on Vietnam and other countries, and then changing them so quickly, we are left unsure of what to do. More importantly, we need time to adjust to new legislation.
Regarding 321 de minimis, we were proud to use that exemption. In 2016, you mentioned using a “Hillary Clinton loophole” to lower taxes—and I respected that. That’s what a smart businessman does. Similarly, we used de minimis as a way to compete in a global market. Removing that, combined with the sudden implementation of heavy tariffs, would make our current margin structure unsustainable.
My goal in writing this is not to oppose you, but to stand with you in your mission of making America great again. We want to protect American jobs and help bring manufacturing back. CUTS is ready to help lead that charge—but it cannot happen overnight.
My request is that both the removal of 321 and the China tariff increases be delayed with enough time for U.S. companies to react—which, for production businesses, is at least 9 to 12 months. That time would allow us—and companies like us—to adjust, set up new manufacturing, and even pursue U.S. production that aligns with your vision.
I humbly ask that you take this seriously. Every day this continues, more businesses will fail. Solving one issue but hurting the very people who voted for you is not the best outcome. Mr. President, we believe in you, and we know there are things you see that we cannot. I hope you take this into consideration—so together, we can make America great again.
Respectfully,
Steven
Founder & CEO, CUTS Clothing
Thanks to my friends @FinaloopTeam for featuring me in this article.
Time to get your books in order. No more excuses!
🔍 Which financial metrics are top DTC brands tracking right now? 🔍 Which ones are YOU missing?
We asked 5 leading DTC finance experts to reveal the hidden numbers that could make or break your brand's success in 2025.
Their answers touch on:
👩💻 Why MRR isn't just for SaaS companies anymore.
💸 The approach to cash conversion cycle that's helping brands scale without outside funding.
📊 How to use contribution margin data to uncover powerful ad spend strategies.
🛍️ Plus: the relationship between recurring customer contribution margins and fixed costs.
Get the full insights from @RobteBraake (Insight Matters), Courtney Myers, CPA (Freedom Finance), @JonAlbertBlair and @JeffLow791 (Free to Grow CFO),
and our very own @JacobB29170 >> finaloop.com/blog/expert-ins…
Jeff Lowenstein retweeted
With such a strong network of DTC finance experts, we thought - hey, why won't we bring their voices all into one place, for you to easily consume golden nuggets of actionable knowledge?
No reason. Besides the possibility of otherwise taking longer coffee breaks, maybe.
Hit us up if your accountant isn't able to do this 👇
Tag your accountant in this post, or send it to them from me.
Dear accountant,
Going forward would you please provide me with an alternative view of my monthly P&L that displays my costs as a percentage of my revenue along with the standard numerical view.
In addition, would you please create a conditional format on the percentages that displays the numbers change relative to average. Red if it is above average, green if it is below average.
Finally, if you could provide any insight into categories that have significantly changed in either direction that would be very helpful.
Love,
Taylor
P.S. New rule on our chart of accounts. Any expense that averages over $1k/mth gets its own line item. Less consolidation helps get clearer on what is happening. We are hunting every wasteful dollar together so I can fuel more profitable growth!
Jeff Lowenstein retweeted
DTC brand founders, surely you want to scale from 6 to 7 figures, and beyond.
In that case, here's your crucial checkpoint:
Financial IQ + E-commerce Expertise.
This dynamic duo is your secret weapon for success! 🚀
Why is this tandem so powerful?
It's your blueprint for:
* Making smarter, data-driven decisions
* Optimizing cash flow and profitability
* Navigating emerging trends like AI forecasting & blockchain
And so much more.
🔍 Curious to dive deeper?
Read more about it here:
finaloop.com/blog/financial-…
It's part of what I talked about on the @FreeToGrowCFO Podcast.
Listen: open.spotify.com/episode/1Mo…
Watch:
youtube.com/watch?v=RV0i7hav…
Finaloop leading the way again when it comes to DTC finance innovation.
Excited to give InventoryIQ a spin 💪
@FinaloopTeam @Lioranpi
1/ 🚨THIS ONE IS BIG🚨
You see, we never planned to build an inventory management solution.
We were forced to. 🦾
And not only because every other brand operator wanted it badly.
But also because all the tech companies that have tried to solve inventory for multi-channel consumer brands thus far have done so by building standalone systems that externally integrate with operations and accounting. It’s a solid attempt.
Which always ends up complex and messy.
Simply because inventory was never supposed to be adjunct to your financial ledger.
So you end up using spreadsheets. Or, buy a sledgehammer to crack a nut... in the form of an ERP.
This made us realize: Finaloop is in the perfect position to solve it.
And the opportunity to make a huge difference for founders was just too big to pass on.
That’s why…👇👇👇
This article is getting a lot of attention and rightly so. It finally calls out a lot of the unhealthy dynamics in our industry over the last few years.
The modern ecom brand MUST be focused on profit first.
If starting out today, I would make sure to have a strategy for:
1️⃣ high gross & contribution margins
2️⃣ strong LTV / retention
3️⃣ a real customer acquisition strategy
4️⃣ keeping overhead lean
Don't be discouraged though. There are plenty of brands out there that are silently crushing it. They just never show up in articles like this or other splashy press pieces.
If you're interested in switching from growth first mindset to a profit first mindset, my number 1 recommendation is to take a deep breath and make some hard decisions before it's too late.
I've been reporting out this story on what the DTC space is like right now. It's tough, a lot of brands are not doing well, but there's also been no one cataclysmic event that's forced a lot of brands out. Enter: the rise of zombie brands. modernretail.co/operations/z…
Mazel tov to the @FinaloopTeam @Lioranpi ! Excited to be joining you on the journey and appreciative of our partnership 💪💪
Let’s get to work!
1/Call it supply chain, call it value loop - one thing's for sure: today we announce a $35M Series A funding led by @lightspeedvp thanks to the ecosystem’s belief in our mission to help DTC founders become financially savvy, profitable, and FINALLY trust their numbers.
Happy to have Free To Grow included on Sam’s List 👇
ANNOUNCEMENT: I made a website that’s Yelp for accountants: samslist.co
I am looking for a new accountant. Finding one that’s good + fit my needs is hard and time consuming.
So, I tweeted out asking who has a good accountant.
• +150 people replied w/ an accountant.
• So…I called all the accountants listed. Took 2 months.
• I asked each accountant: how much they charge, services they provide, who’s a perfect client and more.
• I also got some of their clients to give them a review.
• Then, I took all that data + hours of work…and turned it into a website.
• I also made a simple quiz that shows you 3 accountants that might fit your needs..
The site’s called Sam’s List: samslist.co
You can:
• See all my research of each accountant
• See reviews of the accountant
• Contact an accountant
• In some cases, book a time to speak with the accountant right on Sam’s List
• Ask an accountant a public question on their profile and see their replies from other questions.
• Submit an accountant to be reviewed
It's all free.
The site’s not monetized. No accountants are paying us for reviews.
Give it try.
If you like it, we’ll keep building it.
If you don’t, we’ll kill it.
And if you have feedback, comment and let me know.
PS: if you use sam’s list and get any value…SHARE THIS TWEET, PLEASE!
Excited to partner with @drewfallon12 on bringing the profit first mentality to more ecommerce brands. Check it out👇
Announcement day!🗣
Excited to come out of stealth and announce Iris to the world (@irisfinanceco) a next-gen FP&A tool for CPG
We raised $2M of funding led by @revolution, with Rosecliff, and angels to give CPG brands better insights & forecasts to run better brands
👇👇
Wow, did not realize how bad things had gotten for Goli.
This was the hottest company back in covid times.
Goli is being acquired by Group KPS, Bastion Capital, and one of the company's original founders.
The transaction, which has the support of Goli's lenders, is part of a pre-packaged process under the Companies' Creditors Arrangement Act in Canada.
Goli launched in 2019 and reportedly exceeded $400M in sales in 2021.
More info ➡️ t.ly/zIc7z
























