Jeff Ponchick (@JeffPonchick) header
Jeff Ponchick (@JeffPonchick) profile picture

Founder of @usemogul Founder of Repost (Acq. @soundcloud) 😜 is the emoji I identify with most

LA
Joined June 2011
Photo by Jeff Ponchick (@JeffPonchick)Photo by Jeff Ponchick (@JeffPonchick)Photo by Jeff Ponchick (@JeffPonchick)Photo by Jeff Ponchick (@JeffPonchick)Photo by Jeff Ponchick (@JeffPonchick)Photo by Jeff Ponchick (@JeffPonchick)Photo by Jeff Ponchick (@JeffPonchick)Photo by Jeff Ponchick (@JeffPonchick)Photo by Jeff Ponchick (@JeffPonchick)Photo by Jeff Ponchick (@JeffPonchick)
Really hope this descriptions sticks Mullet: SF tech company in the back, corporate in the front 🤣🤣🤣
im in SF the next two weeks raising our seed round for Graphed in the last 6 months ARR went from $98K $1.3M we'll be here until November 14th all marketing is now code and tokens whether its a static ad that you generate with chatgpt image 2.5 or a seed dance video you render or the media buying of your facebook ads account via API or the target customer research an SDR used to do + the waterfall email enrichment to build your total addressable market map it's all just code and tokens and we’re building the marketing engineering cloud to support this the marketing engineering cloud is the environment you need to deploy AI agents for marketing it's a live data stream of your business, cloud hosting, and tools for your agents it's everything we've found you need to deploy enterprise grade marketing agents that can see the whole picture and evolve — not point solutions or monkey patched toys our engineers build AI marketing agents on top of Graphed's cloud for our client partnrs in the last two quarters our annual contract size has increased from $60K to $140K we’re working with customers like 100-location franchise, a $6B AUM advisory firm, and the #2 reverse mortgage brokerage in the US not some vibe revenue from the YC companies paying each other inflating their numbers real, established businesses outside the valley our investor eric bahn described us as a mullet SF tech company in the back, corporate in the front my cofounder Max was the first engineer at WorkOS and the second engineer at Hightouch and I get 30M annual views across social teaching people how to do marketing engineering on Graphed all of our growth has been organic from the new media we own (X accounts, LinkedIn accounts, YouTube, Email newsletters, Podcasts etc) companies want marketing agents, but don’t have the engineering talent or infrastructure they need for them we give this to them if you're an investor and above resonates with you, I want to talk to you
2
2
222
Code is judged by what it does, songs are judged by who made them. Great point.
been thinking about why AI coding and AI music feel so different. faster code lets me build things i couldn't before. making 100 more songs doesn't give anyone 100 more reasons to care. the value of automation depends on what you're making. also, i actually like making music. there are tedious parts i'd happily automate, but the process itself is a big part of why i do it.
2
101
Jeff Ponchick retweeted
$0 MRR founder: "We're building the future of human productivity" $50K MRR founder: "We help plumbers send invoices" šŸ’€
74
31
7
773
27,908
Maybe the moat is not using AI when every one else is?
5
158
Mogul found that 65% of songwriters are missing registrations and 43% have incorrect splits. PROs and pub admins can’t collect what they don’t know about. Before blaming them for missing royalties, make sure you’ve given them what they need to do their job.
4
109
I feel like @Shazam would be 100x more fun if it prioritized location and date of Shazams in the product
2
174
I'm proud that @usemogul has had over 70k+ unique registration fixes submitted through the platform in the last 30 days. I'm really disappointed by how many artists try to steal royalties from the people they collaborated with. (we have QC to catch this sort of thing)
140
Any PRO or CMO that requires a voided check, wet ink signature, or witness signature to sign up doesn't actually care about paying musicians their royalties.
1
2
156
Is there a more cringe way to market your start up than by producing podcast content?
1
108
Vibecoding is really teaching millions of people the lesson of ā€œjust because you can doesn’t mean you shouldā€
1
3
149
Name a harder market to build a tech startup in than music. Small TAM, messy rights, terrible data, low willingness to pay, and a mafia of labels controlling the market. Pharma? Defense? Healthcare? More regulated, but 100x the market and upside. What’s harder?
4
1
3
365
One of the best startup mental models: When something goes wrong, ask:
 Will I still care in a week? A month? Six months? A year? Most problems get fixed faster than you think. If it still matters months later stop spiraling. Accept reality and put your energy into fixing it
2
2
336
Jeff Ponchick retweeted
Hidden royalties = lost income. šŸ’° Join MMF-US for The Royalty Audit with @JeffPonchick, @UseMogul & @ProdigyArtists' Eric Bindman. Learn about royalty leakage, metadata, registrations & royalty auditing. šŸ—“ļø June 30 | šŸ• 1 PM ET Register: us06web.zoom.us/webinar/regi…
2
1
4
638
Join us! Sign up link below :)
Hidden royalties = lost income. šŸ’° Join MMF-US for The Royalty Audit with @JeffPonchick, @UseMogul & @ProdigyArtists' Eric Bindman. Learn about royalty leakage, metadata, registrations & royalty auditing. šŸ—“ļø June 30 | šŸ• 1 PM ET Register: us06web.zoom.us/webinar/regi…
4
4
387
As I draft an email to every Jeff in the world… ā€œGuys, hear me out…I got a placeā€ en.wikipedia.org/wiki/Jeff,_…
1
1
281
Today's a listen to @AphexTwin and drink too much coffee kind vibe
1
3
202
Name one thing that makes you angry but shouldn’t…
3
208
Account got hacked. Got it back and now I have a blue checkmark? Thanks for leaving it better than I left it I guess?
2
1
177
We at @usemogul have raised $5M to continue building the financial infrastructure the AI music industry has long been missing. Huge thanks to our investors—both new and returning—for believing in our vision to deliver transparent royalties and payments.
1
4
2,228