
Founder of @usemogul Founder of Repost (Acq. @soundcloud) š is the emoji I identify with most
LA
Joined June 2011
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- Following1.4K
- Followers1.5K
- Likes4.3K
Really hope this descriptions sticks
Mullet: SF tech company in the back, corporate in the front
š¤£š¤£š¤£
im in SF the next two weeks raising our seed round for Graphed
in the last 6 months ARR went from $98K $1.3M
we'll be here until November 14th
all marketing is now code and tokens
whether its a static ad that you generate with chatgpt image 2.5
or a seed dance video you render
or the media buying of your facebook ads account via API
or the target customer research an SDR used to do + the waterfall email enrichment to build your total addressable market map
it's all just code and tokens
and weāre building the marketing engineering cloud to support this
the marketing engineering cloud is the environment you need to deploy AI agents for marketing
it's a live data stream of your business, cloud hosting, and tools for your agents
it's everything we've found you need to deploy enterprise grade marketing agents that can see the whole picture and evolve ā not point solutions or monkey patched toys
our engineers build AI marketing agents on top of Graphed's cloud for our client partnrs
in the last two quarters our annual contract size has increased from $60K to $140K
weāre working with customers like 100-location franchise, a $6B AUM advisory firm, and the #2 reverse mortgage brokerage in the US
not some vibe revenue from the YC companies paying each other inflating their numbers
real, established businesses outside the valley
our investor eric bahn described us as a mullet
SF tech company in the back, corporate in the front
my cofounder Max was the first engineer at WorkOS and the second engineer at Hightouch
and I get 30M annual views across social teaching people how to do marketing engineering on Graphed
all of our growth has been organic from the new media we own (X accounts, LinkedIn accounts, YouTube, Email newsletters, Podcasts etc)
companies want marketing agents, but donāt have the engineering talent or infrastructure they need for them
we give this to them
if you're an investor and above resonates with you, I want to talk to you
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Code is judged by what it does, songs are judged by who made them. Great point.
been thinking about why AI coding and AI music feel so different. faster code lets me build things i couldn't before.
making 100 more songs doesn't give anyone 100 more reasons to care.
the value of automation depends on what you're making.
also, i actually like making music. there are tedious parts i'd happily automate, but the process itself is a big part of why i do it.
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Mogul found that 65% of songwriters are missing registrations and 43% have incorrect splits.
PROs and pub admins canāt collect what they donāt know about. Before blaming them for missing royalties, make sure youāve given them what they need to do their job.
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I feel like @Shazam would be 100x more fun if it prioritized location and date of Shazams in the product
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I'm proud that @usemogul has had over 70k+ unique registration fixes submitted through the platform in the last 30 days.
I'm really disappointed by how many artists try to steal royalties from the people they collaborated with.
(we have QC to catch this sort of thing)
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Any PRO or CMO that requires a voided check, wet ink signature, or witness signature to sign up doesn't actually care about paying musicians their royalties.
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Vibecoding is really teaching millions of people the lesson of ājust because you can doesnāt mean you shouldā
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Name a harder market to build a tech startup in than music.
Small TAM, messy rights, terrible data, low willingness to pay, and a mafia of labels controlling the market.
Pharma? Defense? Healthcare? More regulated, but 100x the market and upside.
Whatās harder?
One of the best startup mental models:
When something goes wrong, ask:āØ
Will I still care in a week?
A month?
Six months?
A year?
Most problems get fixed faster than you think.
If it still matters months later stop spiraling. Accept reality and put your energy into fixing it
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Jeff Ponchick retweeted
Hidden royalties = lost income. š°
Join MMF-US for The Royalty Audit with @JeffPonchick, @UseMogul & @ProdigyArtists' Eric Bindman.
Learn about royalty leakage, metadata, registrations & royalty auditing.
šļø June 30 | š 1 PM ET
Register: us06web.zoom.us/webinar/regiā¦
Join us! Sign up link below :)
Hidden royalties = lost income. š°
Join MMF-US for The Royalty Audit with @JeffPonchick, @UseMogul & @ProdigyArtists' Eric Bindman.
Learn about royalty leakage, metadata, registrations & royalty auditing.
šļø June 30 | š 1 PM ET
Register: us06web.zoom.us/webinar/regiā¦
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As I draft an email to every Jeff in the worldā¦
āGuys, hear me outā¦I got a placeā
en.wikipedia.org/wiki/Jeff,_ā¦
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Today's a listen to @AphexTwin and drink too much coffee kind vibe
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Account got hacked. Got it back and now I have a blue checkmark?
Thanks for leaving it better than I left it I guess?
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We at @usemogul have raised $5M to continue building the financial infrastructure the AI music industry has long been missing.
Huge thanks to our investorsāboth new and returningāfor believing in our vision to deliver transparent royalties and payments.
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