Jeff Whitlock (@JeffreyWhitlock) header
Jeff Whitlock (@JeffreyWhitlock) profile picture

CEO at @GrainHQ.

Provo, UT
Joined October 2009
Photo by Jeff Whitlock (@JeffreyWhitlock)Photo by Jeff Whitlock (@JeffreyWhitlock)Photo by Jeff Whitlock (@JeffreyWhitlock)Photo by Jeff Whitlock (@JeffreyWhitlock)Photo by Jeff Whitlock (@JeffreyWhitlock)Photo by Jeff Whitlock (@JeffreyWhitlock)Photo by Jeff Whitlock (@JeffreyWhitlock)Photo by Jeff Whitlock (@JeffreyWhitlock)Photo by Jeff Whitlock (@JeffreyWhitlock)Photo by Jeff Whitlock (@JeffreyWhitlock)
I've received two calls this morning from AI SDRs. Not excited about that future.
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The big line from Powell today: "In the near term, risks to inflation are tilted to the upside and risks to employment to the downside—a challenging situation. There is no risk-free path."
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Jeff Whitlock retweeted
High agency is often mistaken for speed. People assume it belongs to the ones who decide quickly and move without hesitation. That version looks impressive, but it is not what actually drives results. The real marker of high agency is quieter. It appears the moment someone stops protecting their assumptions and puts them in contact with something that can push back. Most people hesitate because they operate too far from the facts that matter. They think through scenarios, build arguments, weigh options, and wait for a feeling of certainty. They want clarity before they act. They want proof without the discomfort of exposing their thinking. They want to be right before the world has a chance to disagree. High-agency people do something different. They shorten the time between an idea and its first collision with the real world. They build the smallest version that can reveal a truth. They ask the customer before polishing the story. They test behavior before optimizing the process. They trade speculation for evidence, not because they enjoy being wrong, but because every collision with reality sharpens their understanding of what actually works. That shift changes their relationship with learning. Mistakes are not signs of incompetence. They are the natural cost of moving forward. The most valuable insights rarely come from perfect planning. They come from constraints, surprising reactions, unexpected metric shifts, and outcomes no one predicted. This behavior compounds. Every early interaction with reality creates a faster cycle of adjustment. Every adjustment increases clarity. Over time, decisions feel fast because dozens of small signals have already done the work. To an outsider it looks like intuition. In practice, it is earned through repeated exposure to the world. High agency is trained. It builds through the choices you make when uncertainty shows up. It strengthens every time you expose your thinking to something that can reshape it. Speed shows up because the environment favors teams that gather evidence quickly and adjust without ceremony. Their focus is on contact with reality. They waste less time debating ideas that have not been tested. They look for the next piece of information that moves the work forward. Founders who operate this way avoid the trap of endless planning. Product managers avoid the trap of presenting polished ideas that have never touched a user’s world. Engineers avoid the trap of optimizing solutions before validating the problem. Teams shaped by this habit reduce the distance between ideas and truth. You take an idea, remove the parts that do not matter, and place the remaining piece somewhere it can be disproven. You let the result inform the next version. You let the world reveal the gap between what you believe and what is true. The discomfort never disappears. It becomes familiar. You learn to recognize the moment when you are delaying the collision because the idea feels fragile. That moment is the signal. High-agency people move toward it. Everyone else moves away. If you want to raise the agency level of a team, focus on faster confrontations with reality. Encourage smaller tests. Encourage questions that can be answered in days instead of weeks. Encourage conversations with customers before the work becomes precious. Encourage an environment where truth carries more weight than confidence. You become high agency by removing the distance between what you believe and what the world is willing to teach you.
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As a true em dash user, I'm sad that LLMs have ruined them.
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Ironically, recognizing your natural limitations is the foundation of building confidence.
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Problem-solving with AI made me realize how often my brain runs a sub-process on how others will receive my ideas. It's freeing to shut that off and focus 100% on the problem.
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AI is rapidly blurring the boundaries between engineering, product management, and design.
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Effective strategies are often insanely simple, and that's partly what makes them so challenging to create.
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While working on my first startup, I often felt overwhelmed or lazy when I considered all the things I needed to do to make something successful. I looked for ways to cut corners. Now, I feel a little sick when I think about cutting corners. I've learned the hard way how much time you can waste cutting critical corners.
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So tax incentives are stupid for chip-making but a brilliant idea for ship-making? 🤔
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Grok and o1 Pro deliver similar results across many tasks, but Grok is much faster. That's the big difference I'm seeing right now.
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The latest AI models are a great way to check your thinking, identify unstated assumptions you're making, and prevent tunnel-vision.
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AI severely lacks taste.
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Deep Research is astonishing. The feedback I would give it if it were a new hire: write more succinctly and from a top-down perspective.
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A Slack-centered workflow is an agency-less workflow.
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If one of the lessons from the USAID revelations is that sacred work is a strong shield for hiding grift, imagine what you'd find with the same level of transparency in defense spending.
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Consistently adopting new AI tools is the best way to avoid losing your job to them one day.
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Life lesson: Talk less. Most people cannot deliver an engaging monologue, especially off the cuff... Relevant lesson for sales, team meetings, podcasts, conversations, problem-solving, and more.
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Sora is fun. It still feels like a toy, but I imagine it will soon become a real creator tool.
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As attention has become the primary commodity, focus has become the most critical skill.
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