EOS Worldwide board. CEO, Atlas UP / EOS One. Operating the company in the age of AI.
Newport Beach, CA
Joined April 2010
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Chat/Grok/Claude hand you 20 "priorities" by Friday. Straight up DIS-Traction 🥴.
In EOS, a Rock is one of 3–7 things that would change the company if you finished it this quarter. One owner. Done or not done. AI is game changer after that list exists. Before that, it just makes the pile of dis-traction look smarter 🧠🚫.
How many of your AI driver "priorities" would still matter if you slipped them 90 days?
This is totally wild
I’m excited to announce I quit my finance job to build the world’s first sorority marketing agency. Introducing: CampusLaunch.
In just 10 months we’ve worked with Nike, BodyArmor, Baywatch (Fox Entertainment), and were featured on the WSJ. Here’s how.
It started in my finance cubicle. I was scrolling on Tiktok, when a RushTok video showed up on my page - 150 Arizona sorority girls dancing to a trending sound.
The video had 43 Million views. I kept scrolling, and similar videos had racked millions of views.
Then I realized something: Brands can make their product the center of these videos.
I posted a tweet about the opportunity, and brands like BodyArmor booked sales calls. I quit my job and went all in.
Since then, we generated 50M views this August, and worked with Fox to promote the Baywatch trailer. Here’s what makes this work:
1. We build an experience that sorority girls love and genuinely want to post about.
2. We build the content engine to “flood the feed” with event based content
We’re pioneering a new category in campus marketing. Follow along for a crazy ride.
I mean … this is great. 1% is not worth the threat to safety one endures to expose this theft.
BREAKING: President Trump reveals his new anti-fraud program set up to reward people who expose fraud with a 1% commission on the money uncovered.
"If you turn somebody in and you, let's say report and you find $1 billion, we are giving a commission to that person of 1%."
Readers added context they thought people might want to know
DOJ's published guidance caps individual whistleblower rewards at up to $30,000 per tip, not an uncapped 1% of fraud uncovered, with a total program fund of $25 million. A $1 billion fraud tip would not yield a $10 million payout under the official program rules. newsweek.com/trump-vance-of… foxnews.com/politics/trump…
Jere Simpson retweeted
Kids out of the house. Not ready to retire. Still want to help.
That's where some of our strongest EOS Implementer candidates are. They started businesses or sat on leadership teams, saw EOS work, and want a proven process. No spaghetti on the wall.
Know one? Send them this.
Jere Simpson retweeted
The only group more insufferable than tech people is anti-tech bluesky users, who have been coming back to X in droves the last few weeks.
And they’re just discovering that the entire world got rich over the last two years while they were busy arguing with each other about politics and AI.
And they’re very, very angry.
The Chernobyl of AI event will be part of the process. Hang on to your ass AI startups. This is one of the ways they will try and shake you out.
Have to agree about #1. By a long shot.
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People talk a lot about all the jobs going away because AI is doing their work.
They don’t talk enough about the workers going away because AI does all the providing.
Jere Simpson retweeted
The @timelessco team spent a couple of years on a type family, made it free, and only asked people to spread the word, so here it is.
Timeless comes in Grotesk, Sans, Serif, and Text, all variable with matching italics and a playground to test them.
timeless.co/type
Jere Simpson retweeted
Personal injury law firms should be terrified of Tesla FSD.
Car accidents make up over 52% of all personal injury cases.