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Don’t market harder - market from identity
You pay KOLs, you shill on Spaces, and you post every day even when there aren’t results.
You continue forcing it, thinking consistency alone will save you.
You’re just forcing attention and marketing harder.
🧵🪡
Jhung 乔 retweeted
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Jhung 乔 retweeted
Scrypt Wallet lets you hold all your Scrypt coins in one wallet! Use LuxxPool and Scrypt Wallet to maximize your mining strategy!
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Join Discord: discord.com/invite/GAfxjWPeb…
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Wants community? → Build culture to get community.
Wants culture? -> Build habits to create culture.
as a founder…
you expect people to form a community around something they have no reason to repeatedly come back to? 😂
Don’t just ask for community.
Give people a culture worth participating in.
Culture = community
Jhung 乔 retweeted
It’s clear theirs a desire for a mobile mining crypto. Scrypt Labs has some ideas, a hybrid proof-of-work and proof-of-stake Scrypt coin is one of them where staking rewards are possible through the app.
Jhung 乔 retweeted
seller 1 = discounts, incentives, quick attention
seller 2 = experience, trust, loyalty, brand.
The first seller gives you a reason to buy.
The second gives you a reason to return.
That’s why people keep going back to certain restaurants and using certain apps.
Crack this 🧘♂️
Jhung 乔 retweeted
A friend said something yesterday that stuck with me.
“Anyone can cook, but we still go to restaurants.”
We were talking about AI and how anyone can build their own tools now. But being able to build something doesn’t mean you want to spend your time polishing it, fixing bugs and maintaining it.
Getting replies from people who want to try Dervo has been a good reminder of that.
Ada was just a girl with a big dream.
In her village, girls were expected to get married after secondary school.
But Ada wanted to become a fashion designer.
No money.
No connections.
Just her old sketches and a mother who was struggling too.
Then one day, she got an opportunity that changed everything.
I wrote her story on Medium. 🥹
Read it here: medium.com/@olekammankeiruju…
@cashi @AmieWind
#CashiWritingContest
as a founder…
Incentives don’t revive a bad project.
Build the story. Build the community. Then give them reasons to care/participate.
And burns won’t save it either.
Burn’s doesn’t automatically create new demands
You can reduce the supply all you want, but if nobody wants the token, what exactly did you fix?
as a founder…
Branding?
Branding??
Branding???
Building brands isn’t just bout posting or informing it’s about remembrance
Crack this and the rest follows.
founder's psychology...
-product, story or features
-create coin & community
-pay ads & kols
-expect remarkable success
Lmao.
Jhung 乔 retweeted
marketing psychology…
two cake sellers
seller 1 - give them a reason to buy more
seller 2 - give them a reason to return
Quoting pg2
seller 1 = discounts, incentives, quick attention
seller 2 = experience, trust, loyalty, brand.
The first seller gives you a reason to buy.
The second gives you a reason to return.
That’s why people keep going back to certain restaurants and using certain apps.
Crack this 🧘♂️
marketing psychology…
two cake sellers
seller 1 - give them a reason to buy more
seller 2 - give them a reason to return
Quoting pg2
Jhung 乔 retweeted
as a founder…
If you really want to know what real value looks like, I’d say atleast 60% of genuinely valuable people or opportunities will never come to you.
If they’re the ones desperately coming to you, then they might not be 100% worth the value they’re claiming.
But when you’re the one who comes across someone, see even the smallest thing in their work that wins your conviction, and you genuinely feel like they might be able to solve a problem, handle a challenge, or overcome something your project is battling with - and you feels the need to approach them for more convo around it
That right there is value.













