
Co-founder & CEO @PierAssetMgmt, we invest in credit. Previously Board @ Endeavor Bank. Past performance no guarantee of future results, see link.
Los Angeles
Joined March 2010
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Replying to @JillianMurrish
We manage a portfolio of cash flowing assets that are uncorrelated to stock market.
We invest in special opportunities in small biz, consumer, & real estate debt:
1. Buy portfolios of loans at a discount from stressed sellers
2. Asset based lending to non-bank lenders
I sent Claude to my Powers podcast ep and asked it to create a viral short. Here is what it gave me... not bad!
Replying to @nateliason @fortworthchris
Ha, you inspired me. I gave Claude the same prompt and this is what I got. Fun throwback, @fortworthchris !
In our monthly Planks & Pilings newsletter, we cover:
-what's happening in our corner of specialty finance
-business building
-closed Pier deal announcements
-what we're reading & listening to
And if you're lucky, you might find a dad joke in there... thanks, Conor.
Don’t forget, Pier has a monthly newsletter where we highlight what we’re looking at and discussing internally. Feel free to join here:
pieram.com/newsletter
We're bringing Alpha School to the South Bay and I'd love to tell you why. Come learn more at our Information Night:
RSVP → luma.com/rl5kdtlw?tk=T0djES
📅 Tuesday, March 3rd
📍 207 N Harbor Dr, Redondo Beach
🕐 5-7pm
Alpha South Bay LA is a K-8 school opening shortly that reimagines education. Students learn core academics through guide-supported personalized software instruction in 2-3 hours a day, then spend the rest building real-world skills like entrepreneurship and creative problem-solving. Alpha's test results put it as the top performing school in the country!
If you're a South Bay parent who's ever thought "there has to be a better way" — come talk to us.
#AlphaSchool #SouthBayFamilies #RedondoBeach #ManhattanBeach #HermosaBeach #ElSegundo #PalosVerdes #FutureOfEducation
I never knew how much I loved a good em dash “—“ until chatGPT took it from me.
I LOVED using em dashes in my writing — it was a staple for me.
Now I can’t because everyone assumes the content is entirely AI generated. UGHHH!
Paradoxical thinking that’s been occupying my mind lately:
1. You must take risks to grow and achieve your goals
yet
2. You need to prioritize safety and stability to thrive.
A Deposit Account Control Agreement (DACA) is an arrangement between a lender and a borrower’s bank.
It allows the lender to take control of the borrower’s account in a default.
We utilize DACAs in our credit facility transactions.
Specialty finance tip of the day…
For credit facility deals:
1. Implementing an independent manager at the SPV and
2. a servicing agreement between parent and SPV
can help with bankruptcy remoteness.
We require our borrowers to set up a new entity that we lend to, this is called the “SPV”.
A bankruptcy remote SPV has no history, no legacy creditors, and only the pledged assets.
This structure isolates collateral and strengthens protections.
Risk does not scale down with deal size.
We still use a structured approach to our sub $25M credit facilities: bankruptcy remote SPVs, UCC-1 liens, DACA accounts, etc.
Others simply use unsecured promissory notes.
Was reminded of this today, thought I’d share. Gratitude first.
Thank you for having me on the podcast! We talk specialty finance in general, music royalties...
The Untold World of Private Credit - and why music royalties are cash machines. Latest podcast just dropped:
youtu.be/1nmTm7P9Qg4?si=MbjC…
Tune in for a breakdown of some of the niche verticals we invest in @pierassetmgmt . Music royalties, litigation finance, and more.
💰 Alternative assets, litigation finance, & music royalties?
Pier Asset Management CEO @JillianMurrish breaks it all down on Buy Hold Sell with Tobin Smith & Todd Schoenberger.
🔗 Watch the full episode & subscribe now: youtu.be/NOChCE8YOnU?si=n6h_…
@tobinsmith #AltInvesting #news
Will be in NYC next week - let me know if you're around and want to meet up!
Heading to the Music Investor Conference with @JillianMurrish to kick off next week. See you there?
At Pier, we provide credit facilities to specialty finance firms, requiring a Key Person clause.
We hunt for borrower CEOs who will honor the debt and bleed for every last dollar ... because integrity’s non-negotiable.
I’m a big believer in decentralized influence and empowerment in company building.
I've seen firsthand that shifting from top-down control to inspiring ownership builds a company of happy people doing better work.
Borrowers beware: legal fees for sub-$20M credit facilities can balloon. Big Law may overcomplicate, charging 6 figures when $30-75K suffices. Use smaller firms or tightly manage big ones to save capital.
Jillian Murrish retweeted
Here is a deal you all may find interesting. In December, Pier purchased a portfolio of $21.7MM of subprime auto loans for 57.7% of par (~$12.5MM). Using conservative default rate and recovery expectations in our DCF model, we priced this using a 20% discount rate. How did we get there?
First, some portfolio stats:
Loans: 1,797
Avg Balance: $12,545
Avg Orig Bal: $17,470
Avg Term: 48 mo
Avg Seasoning: 14 mo
Avg APR: 23%
Approximately 6.9% of the portfolio is greater than 30 days past due. Estimated duration of 10 months.
The collateral consists of standard car makes and models: Chevy, Ford, Kia, Nissan, Dodge, etc., with an average model year of 2014 and ~115k miles.
Seller: The seller was a buy here pay here originator in Ohio, whose desire was to pay of their lender due to the difficult origination limitations set on it and other onerous terms, such as personal guarantees. The seller services their loan portfolio and maintains close relationships with their customers, frequently handling maintenance or refinancing into new vehicles.
The seller has been in business for 35 years and we received performance history going back almost two decades. The seller will retain servicing, which means the borrowers will see no change in their day to day loan situation.
Performance: Cumulative loss curves the last decade have ranged from approximately 35% to 45%, averaging about 40% with 2022 as an outlier that is trending toward 47%. Approximately 15.6% of our portfolio was from 2022.
Recovery rates have varied historically, but they have been as low as 15% recently with this originator. Industry recovery rates have coming down, though 15% is at the low end of what we typically see in auto, especially since unsecured consumer defaults can generate as much as 8-12% in a bad debt sale.
Pricing: Given this information, we used cumulative default curves that average about 46%, and recovery expectations at 15%. We feel both of these numbers are conservative. Then, the cash flows from each modeled loan were discounted at 20%. Delinquent loans are marked down significantly based on our separate delinquency markdown curve. All of this resulted in that 57.7% bid and purchase price.
Diligence: Upon acceptance of the bid, we proceeded with a 3-week diligence process. We hired a third party subprime auto firm who we have worked with separately and know to be extremely thorough. We also conducted on site diligence and a compliance/regulatory review. The sellers proved to be very professional, which is not always the case in this asset class.
Co-invest: Finally, we syndicated out 25% of the deal to a few of our LP's with our main fund holding the bulk of it.
Projections: In the end, we believe a 20% gross IRR over a 10-month average duration to be very realistic, with potential for it to come in at 22-23% if defaults stay low or recoveries are a bit higher than modeled. The monthly performance will have some real volatility to it as these types of portfolios do, but with diversification through this amount of volume, we don't expect performance straying due to small sample size. In a downside stress case we model a 9% gross IRR.







