Job Propulsion Lab is where people receive the personalized training they need to get the ad career they're meant to have.
Austin, Texas
Joined May 2012
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Got the job offer? Do NOT say yes to a job offer before doing this!
Get details in writing and review them carefully. There still may be things to clarify and negotiate. Respond this way: "I’m excited to join the team as soon as I can review the offer details. JPL YouTube→Ep. 6
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Agencies get 100s of applications — only 5% hear back. How do you get into that 5%?
1: Research — Make sure the application reflects their work, their culture, their people.
2: Make sure your first piece keeps them looking.
Full video → Ep. 2 on YouTube (link in bio)
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People say advertising isn't creative and not a career worth pursuing. But think about it this way. Even though it’s tough and competitive, it is one of the few industries that offers the “creative by nature” person the chance to do what they love. Video → Ep. 1 (link in bio)
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Keep Your Ad Portfolio Out of the “NO” Pile.
Ad Agencies review your portfolios on a strict clock: ⏱️
5 seconds — the first piece decides if you qualify.
5 minutes — glance through all. Pass – In the "maybe" pile.
15 minutes — while talking to you. Prepare!
YouTube→ Ep. 2
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Soft skills get you the job faster than your portfolio. 🎯
A McKinsey survey cited that employers rank soft skills — work ethic, teamwork, communication — more critical than the hard skills. Don't lose the job because yours aren't polished. YouTube → YouTube Ep. 3 link in bio
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The #1 portfolio mistake I see? 🎯
Not using it as an effective marketing tool that shows how you'll make the employer better — and sells YOU over every other candidate.
Full video → Ep. 2 on YouTube (link in bio) #Portfolio #CareerTok #AdCareers #CareerAdvice #CreativeCareers
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🥇Internships are critical. The more you land during school, the better.
🗝️ They show your future employer that someone had confidence in you.
📈 Gather case studies from your time as an intern.
🎧 Video: Episode 3: Clueless? Ten Tips To Succeed In Advertising — link in bio
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Start your career early by gaining industry recognition. Student competitions like Communication Arts, The One Show, and D&AD are seen by pros. Be there to open doors. 🎧 Full video: Episode 3: Clueless? Ten Tips to Succeed in Advertising — link in bio
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The One Club for Creativity is hosting its annual Portfolio Night. Get insight from some of the best minds in the industry. tinyurl.com/oneclubportfolio…
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If a company won't give you a written job offer and wants an answer right now, that's a 🚩 red flag. Never quit your current job without one in hand; it's security before you walk away from a paycheck. #AICareers #AdCareers #CreativeCareers #CareerAdvice #JobPropulsionLab
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Naysayers predict that every new tech kills advertising's creativity. Now it's AI.
Didn't happen then. Won't happen now. People decide if the work is slop, not the tool. Master AI and show that nothing replaces the human mind. More in Episode 1: youtube.com/watch?v=dkzS_gx0…
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Latest episode: JPL's YouTube channel. Part 2: Nailing the interview and getting the job. Negotiating the job offer. youtu.be/O_vRflYKCEA?si=1c44…
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⏱️ 5 seconds.
That's how long a hiring manager takes to decide if your portfolio is worth their time. With hundreds of applications for one opening, your portfolio must be in the top 5%, or you're hearing crickets.
Find out why in the full video → Ep. 2 on YouTube (link in bio)
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95% of advertising is slop. 5% is the work we love and wish we did.
So how do you get to the 5%?
Do everything you can–from skills to portfolio–to work at the agencies doing that work, which, ironically, is about 5% of all ad agencies.
Full YouTube video→Ep. 1 (link in bio)
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Hey, don't forget what most ad pros do when looking for a job: use your ad skills to convince your target that you're the perfect fit.
Watch the full episode: Ten tips on succeeding in advertising: Episode 3 🔗 link in bio
#AdvertisingTips #MarketingCareers #CareerAdvice
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To succeed in advertising, think like an athlete. They see success before they execute. Do the same. Imagine every detail of the career you want. Tack it on the wall to remind you. Then plan steps that get you there. More tips:
youtu.be/W8A3Sy4Q4Ro #adcareer #JobPropulsionLab
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Answer this interview question, "Do you have any questions?" as a look back on the first year on the job. "It's been a year since I got the job, and you're glad I came on board. What did I achieve that made you glad?"
Full Ep. 5 (link in bio)
Interview Q: "What's your greatest strength?" Obvious Answer: "I'm a great problem solver." 💤 Sticky Answer: "My team brags that I never miss a deadline"🥇 A great answer sticks. A generic one is forgotten.
Full breakdown → Ep. 5 on JPL's YouTube #AdCareer #InterviewTips
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You landed an Interview for the biggest job of your life. Remember: employers aren't looking for reasons to hire. They're looking for reasons NOT to. It isn't a conversation; it's a performance. Never wing it. → Ep. 5 JPL YouTube #CareerAdvice #InterviewTips #JobPropulsionLab
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Interviewed by a dozen people at once, I rehearsed answers to every question over and over in front of a mirror — checking expression, tone of voice, and body language before I went in. Nailed it. Link in bio: More tips on YouTube – @jobpropulsionlab-YT #AdCareer #InterviewTips