CMO TrueShort, Founder @TryCloudy & @ZeniceHomes | Turned $8 to $50m sales, billions of views | 💙 Marketing, Tech | USC ☁️ ft Forbes, Shopify, HGTV

Los Angeles, CA+Manhattan, NYC
Joined October 2018
Are you building & growing a mobile app? Come by on Saturday! No shilling, just real operators! :)
Rented an entire cinema for a private screening of “You Can See Everything” 40 founders, NYC, October 24th (this Saturday) Last event was oversubscribed 4x so get tickets fast Link in comments
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John Robb retweeted
Rented an entire cinema for a private screening of “You Can See Everything” 40 founders, NYC, October 24th (this Saturday) Last event was oversubscribed 4x so get tickets fast Link in comments
Rented an entire cinema for a private screening of Project Hail Mary March 22nd, NYC, next Sunday DM if you are a cool builder or a creator
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John Robb retweeted
Featured in LA Times. LFG!!!
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“The next Netflix or the next Disney is going to come out of AI”. TrueShort takeover!
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View powered by @ZeniceHomes
Shit u don’t see in the deep dark depths of nyc
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Come see the future of creativity!
We're bringing together some of the best creatives in AI Gen Media tomorrow night at our new space in Culver City with @aionthelot Culver City is quickly becoming the hub of AI Filmmaking in LA If you want to join RSVP below 👇
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HIRING: Expert UGC Creators ($10k/mo, child psychology, daily short-form) Paid creator program for a B2C AI media company with $17 million+ raised. 1-month trial to start, long-term for creators who perform. What I need: • Real background in child psychology, child development or therapy (psychology students, graduates, etc.) • 1 post a day across TikTok, IG and FB • You think in hooks, pacing, retention • Talking-head content that makes the research simple for parents • Posted content that actually pulled views Competitive compensation: monthly base + view bonuses (earn up to $10k/mo) To apply: DM me your TikTok/IG + credentials + if available: proof your content performed (views, screenshots).
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One of the best arguments I’ve seen for prioritizing creative volume. Creative volume and quality don't need to be at odds. Rather, volume is the mechanism by which quality emerges. Excerpt from Chapter 11 of Atomic Habits “On the first day of class, Jerry Uelsmann, a professor at the University of Florida, divided his film photography students into two groups. Everyone on the left side of the classroom, he explained, would be in the “quantity” group. They would be graded solely on the amount of work they produced. On the final day of class, he would tally the number of photos submitted by each student. One hundred photos would rate an A, ninety photos a B, eighty photos a C, and so on. Meanwhile, everyone on the right side of the room would be in the “quality” group. They would be graded only on the excellence of their work. They would only need to produce one photo during the semester, but to get an A, it had to be a nearly perfect image. At the end of the term, he was surprised to find that all the best photos were produced by the quantity group. During the semester, these students were busy taking photos, experimenting with composition and lighting, testing out various methods in the darkroom, and learning from their mistakes. In the process of creating hundreds of photos, they honed their skills. Meanwhile, the quality group sat around speculating about perfection. In the end, they had little to show for their efforts other than unverified theories and one mediocre photo.”
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my favorite Paul Graham essay “how to do great work” in under 200 seconds of video (thanks opus)
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Can we patent backyard poker? @jonaasw1
LA Game Night 9/18. Venice, CA. @thecollectiv3e
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Unforgettable always @ZeniceHomes
LA is a vibe! 📸 shots from our launch last month @thecollectiv3e
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INCREDIBLE growth opportunity for an engineer to supercharge their career & work with an awesome team!
We’re hiring an engineer. $250k+ TC. Turbo ai has 12 million users and only 3 engineers. You’ll be the fourth member of the team. Tons of ownership from day 1 and lots of room for growth.
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Let him cook
Made an album. All original unreleased music. Played it live. In Sils Maria, Switzerland. Home of Nietzsche. Place is beautiful. Shot it on an iPhone. It’s called “The Art Of Living” Don’t even have song titles yet. Enjoy! 0:00 Song 1 2:54 Song 2 5:54 Song 3 9:06 Song 4 12:12 Song 5 15:26 Song 6 18:50 Song 7 21:06 Song 8 24:09 Song 9 26:52 Song 10
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Cooking TrueShort takeover plans with some goats. @jsharkey @joshsuggss 🫶
Great hang last night @JohnWizardRobb @jsharkey I always forget how many founders are in LA. My bubble in NYC makes me believe that it's the only place entrepreneurs go. LA has been incredible. I have had meetings 15 hours of the day I don't have enough time LA is great.
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Come make history building the next generational creative company with me + an incredibly cracked team! This is my next big bet & it should be yours too.
If you want to learn a shit ton while working with the nicest guy in the world, apply to this John scaled Cloudy brand to $50M in sales and knows more about marketing than anyone I know
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If you want to learn a shit ton while working with the nicest guy in the world, apply to this John scaled Cloudy brand to $50M in sales and knows more about marketing than anyone I know
HIRING: Video Editor (Direct-response, performance-focused) High-volume Meta ad creative for a B2C AI media company with $17 million+ raised. Long-term, quick path to full-time work. What I need: • 3–5 edits a day, <24h turnaround • You think in hooks, pacing, retention • UGC, talking-head, AI ads • Worked on ads that actually ran paid traffic Competitive compensation. To apply: DM me your portfolio + if available: proof your creative performed (spend, ROAS, screenshots).
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HIRING: Video Editor (Direct-response, performance-focused) High-volume Meta ad creative for a B2C AI media company with $17 million+ raised. Long-term, quick path to full-time work. What I need: • 3–5 edits a day, <24h turnaround • You think in hooks, pacing, retention • UGC, talking-head, AI ads • Worked on ads that actually ran paid traffic Competitive compensation. To apply: DM me your portfolio + if available: proof your creative performed (spend, ROAS, screenshots).
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