Co-Founder of @giant_spoon. Interesting point everyone!
Los Angeles
Joined March 2011
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- Following898
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Jonathan Haber retweeted
.@Giant_Spoon’s Laura Correnti talking biz of women’s sports. Big takeaways:
-1st time @Telemundo airing all 64 women’s world cup matches (in Spanish) this yr
-@thekccurrent building 1st stadium ever for women’s sports org specifically
-@togethxr on track to triple revenue in ‘23
It’s kind of funny that #ChatGPT ends every interaction with a sort of PSA. If I ask why orcas don’t attack people, at the end of the info it’s like, “but still don’t bother them please.” Seems to happen on every question.
Jonathan Haber retweeted
Meet the talent behind some of our most impactful work. From actors to activists, these individuals’ skill sets made our work powerful and engaging.
We believe in investing in women – in front of the camera, behind the camera, and in our internal teams – every day of every year.
Jonathan Haber retweeted
That's our cofounder! 👏🥄 @JonHaber was quoted in @Digiday's article today about how companies and agencies are using (or not using 👀) generative AI tech.
Many major marketers like Coca-Cola are asking agencies how they can use generative AI technology. But most are not creating consumer-facing work with generative AI just yet.
Story by @kristinamonllos. buff.ly/40F8RtB
Jonathan Haber retweeted
Our strategy practice is growing! We’re proud to welcome Amaris Singer, our first Chief Strategy Officer.
Amaris will lead our strategy unit, which blends teams across creative, media, and strategy to create transformative work for ambitious brands.
Jonathan Haber retweeted
A comic strip in @FastCompany to celebrate the only creative agency on its Top 50 Most Innovative Companies in the world (+ #1 in Advertising!) feels perfectly on brand for us ✨
Fast Co’s Most Innovative print edition is on newsstands now. Grab a copy and flip to #23 – it's us!
Jonathan Haber retweeted
Turning marketing upside down. ⚡️
Honored to be the only creative agency on @FastCompany Top 50 Most Innovative Companies 2023, and atop its Advertising Category at #1.
Learn more about our mind-bending work here: fastcompany.com/90850203/gia…
#FCMostInnovative
Giant Spoon is Fast Co’s #23 most innovative company! And #1 on their agency list! This one is a special one. I can’t possibly express enough thanks to all the Spoons past & present who this honor belongs to. And our clients! And @FastCompany for putting us on- insanely humbling
We’re #23 on @FastCompany's World’s 50 Most Innovative Companies list and #1 in the Advertising category. 🤯
Give us a second, we’re still recovering. #FCMostInnovative
See the full list at fastcompany.com/most-innovat…
It’s always fun to speak to someone smart and interesting like Lisa on her @AARpartners podcast. I’m glad she recorded it so I can listen back and judge myself mercilessly. And so can you!
Hot take: Not everyone needs a TikTok strategy.
This week, our Co-Founder @JonHaber talks with
@AARpartners podcast to unpack our philosophy around storytelling, risk-taking, and helping brands connect with audiences through creative, impactful work.
aarpartners.com/podcast/13-m…
I was bummed to miss this shoot. Not that they would have let me near the plane. Congrats to @Giant_Spoon team and @ZbyHP on a high intensity launch film for this extremely powerful workstation.
It’s a bird! It’s a plane! It’s @ZbyHP's Z8 Fury, thrown out of an airplane?
Z8 Fury is a hyper-powerful workstation built to allow creative & data professionals create at high speeds.
Its launch needed to be as extreme as the machine. So, we threw it out of a cargo plane.
I have a 2.5 year old girl. I can’t stop thinking about a massive digital and #AI disruption of college. I know many are working on it. I’m just excited for the whole thing to explode and new better systems to emerge. More affordable, more equitable, more custom, more accessible.
Certain ways to collaborate on group projects together. Create meta library experiences for impromptu discussion and debate. The social aspect is not as clear to me but younger generations are already socializing digitally in ways we don’t fully understand. Anyway, for now it’s
Jonathan Haber retweeted
Forget the Superb Owl. The real showdown’s happening here.
We’re asking #ChatGPT to imagine the same commercials we’re watching. Then, finding out how #AI ideas stack up against human ones. Let the games begin.
#GSDoesGPT
Jonathan Haber retweeted
Instead of human social media strategists and creatives, ChatGPT will be the brains behind marketing agency @Giant_Spoon's Super Bowl tweets this year.
Story by @KimekoM. buff.ly/3jHZ4Dq