Helping creators create & connect.
Denver, CO
Joined January 2014
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in 2012, I did it for the love of the game ( $0😂) at the long gone FantasyCouncil.com.
At that point, I didn't even consider it content, I just thought about helping people do better in DFS.
Sports & media people - How much $$$ did you make your 1st job in the industry? Let's get some salary transparency going.
tiktok.com/@stormbuonantony?…
The result?
Over $5 million in course revenue without bugging his audience on social media. Plus freedom to create any content without relying on sponsors.
4. Creator Collabs
Ali did cross-promotions with other creators, driving tens of thousands of new subscribers.
2. Segmentation
They split Ali's list into groups based on interests so they could send targeted content, avoiding blasting sales pitches to everyone.
Ali understood the power of email marketing. He had run a newsletter for years but wasn't leveraging it.
So he looked to his teammate, Jakub, who was also an email expert. Jakub set up automations, landing pages, and tags to turn his list into a sales machine.
Here's how…
When Ali Abdaal left his job as a doctor in 2020 to become a full-time YouTuber, he was making most of his money from brand deals.
He enjoyed the freedom but felt trapped by platforms, algorithms, and third-party advertisers.
A breakdown of Ali’s escape plan:
We often assume flashy visuals or slick editing are what make content go viral online.
But what if a compelling storyline mattered more?
Key elements based on my experience include:
→ Identify your message upfront with a hook
→ Move actions through a web of ideas
→ Use concise yet vivid language
→ Structure the narrative
Struggling to organize your content?
As someone who plans a lot of content, organization is make-or-break. I rely on a "hub and spoke" model to create wide-ranging yet interconnected value for my community.
Here’s how it works:
How you can put this into action:
Map out content for each spoke, outlining 10-20 pieces of content per sub-topic cluster.
Then, quickly produce volumes of content centered around your core hub.