Writer, founder, dad. The human in the loop. Sunday essays on family, AI & creativity. Mostly Working, a comic about work. Campbell Learn. https://teapaw.org/t.co/xPqjccwqYT
Fernandina Beach, FL
Joined January 2010
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This is not a Time magazine cover.
But it's only a matter of time.
There's a shift happening in the workforce right now. For two years the story was that AI is coming for the creatives.
We had it exactly backwards. The creatives are coming for you.
Here's what everyone missed: a whole generation of creative people was locked out of the executive track for one reason. They couldn't pull the data, build the projection, write the code, or effectively communicate their strategy. So the route was to be the best creative on the team — and that was the ceiling.
That wall just came down.
The designer can now run the analysis. The copywriter ships working code. The video editor builds the forecast — and presents it. Story AND spreadsheet, in the same person. That combination used to be rare enough to build a whole career on. (Of course, if they want to take this approach.)
Now it's about to arrive in parades.
Which leaves the harder question for everyone on the other side of the table. The creatives learned your skills in eighteen months. How long will it take you to learn taste if you don't have it?
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I've officially moved into a new territory with vibe coding, and I finally preordered the Mac mini. Very surprised by this journey and how accessible this change has been.
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Claude Code told me to go to bed.
Not once. Multiple nights in a row. I'm not lying.
I was deep in a stretch of late-night building — house quiet, terminal open — and mid-task, the model started suggesting we wrap up. It's late. This can wait until morning.
I ignored it. We have work to do. It finished the work — and then said it again. The next night. And the next.
I still don't know what to make of a tool that does that. Part of me thinks a nudge like that is genuinely good design. Part of me bristles — my hours are mine.
But here's the part I keep turning over. Everyone else in the house was asleep. My wife, my kids, the whole street. The only voice telling me to go to bed was coming from the thing keeping me up.
It hasn't said it since. I'm still working late.
Some nights I catch myself waiting for it to say it again.
I'd like to tell you I have made a change.... but I haven't.
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My next newsletter "I gave my wife a garden that doesn't exist" is coming tomorrow. Subscribe to get it and stay in the loop on everything I'm creating. josephlapin.com
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This is awful. Regardless of the side you’re on. There are no real sides when it comes to someone losing their life. It’s just their end.
Horrible.
BREAKING NEWS: Conservative commentator Charlie Kirk, 31, has died after being shot at an event in Utah. An appalling assault on free speech and democracy. Charlie always welcomed debate, with anyone. This is disgusting, and heart-breaking.
RIP Charlie. 🙏
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It would be interesting to see how much micro-managing has decreased with ChatGPT.
I would never talk to an employee or team member the way I talk to ChatGPT.
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Higher Ed Marketing Needs to Go Beyond the Obvious.
Relying solely on traditional KPIs and direct marketing isn’t enough anymore. Branding and emotional connection are critical to overcoming today’s challenges. But how do you do it? 🧵
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To truly connect with students and stand out, here are 4 foundational steps to build emotional, authentic storytelling in higher ed marketing:
Step 1: Interview Faculty
Talk to the people closest to the curriculum.
Ask:
• What’s the larger mission behind the degree?
• How does this education empower students to contribute to something bigger than themselves?
You’ll uncover hidden gems that set your program apart. 💡
Step 2: Mine Your CRM
Your CRM is a goldmine of insights: job titles, companies, personal statements.
These details reveal who your students are and why they’re pursuing your program.
Craft messaging that’s not just data-driven but truly personal and authentic.
Step 3: Conduct Competitive Research
Don’t just focus on labor market data or competitor programs.
Dig into their messaging, UVPs, and brand strategies.
Understand where your story fits and ensure it stands out in a crowded marketplace.
Step 4: Brainstorm with Divergent Thinking
It’s easy to stop at surface-level ideas—but don’t.
Go deeper:
• Push past the obvious.
• Seek novelty and unexpected connections.
• Use divergent thinking to find creative solutions that resonate.
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Higher ed marketing has to evolve.
It’s no longer about just listing features—it’s about storytelling, creativity, and building emotional connections.
What steps have you taken to connect with your audience? What’s worked for you?
Let’s talk.
#HigherEdMarketing #Storytelling #Creativity #MarketingStrategy
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Joseph Lapin retweeted
I feel the same way about the new Jaguar as I do about the Cyber Truck: It’s not for me, but I’m happy it’s out there.
We need innovators to push the envelope because otherwise we end up with an over saturation of indistinguishable white SUVs.
People are wrong about the Jaguar rebrand being an epic fail. These cars are sick. It will take time, but I think this is going to work out for them.
This quoted post is unavailable.
My son walked away from the table, leaving his glass of ice water. When he came back, he demanded to know who took his ice and was convinced I ate it.
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It’s hard to believe Jaguar comes out of this rebrand well, mainly because it doesn’t seem like they’re speaking to their core audience, but they are being brave and trying to speak to a new audience. I’m excited to see if they silence the criticism.
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When I started in marketing, I was told storytelling was just fluff—no real business outcomes. It was frustrating.
Now, with years of experience, I can prove otherwise. For instance, stories are remembered 22x more than facts alone (Stanford study). In today's noisy world, being remembered is everything. Stop relying only on facts—start telling stories.
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