I help businesses INCREASE their Amazon SALES and RESOLVE their Amazon ISSUES. 🚀
Chicago, IL
Joined January 2022
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A master course for Amazon listing optimization in 5 tweets + BONUS.
1) Write down your 3-5 product value props.
For example, Anker's best-selling flashlight value props are:
a) Powerful illumination
b) Long battery life
c) Waterproof
d) Multiple modes
cont.👇
🚀 Breaking News 🚀
Amazon raises fulfillment fees for Q4 by $0.35.
I'm surprised this didn't happen sooner.
Amazon has barely raised fulfillment fees relative to the increases in shipping costs.
They assuredly absorbed a lot of those price hikes.
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Of course, I'd rather fees go down, but this change is to be expected.
My takeaway is to increase margins wherever possible whether it's negotiating with suppliers or offering a superior product.
Link to Article <sellercentral.amazon.com/gp/…>
I like to join calls with Brand Managers and clients to keep a pulse on progress.
I'm obsessed with how our clients are doing.
Today I teared up a bit when the client said:
"This is a record month for us. Nice job."
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🚀 Breaking News 🚀
Amazon offers reduced referral fees to unload stale inventory!
Here's how:
Go to Inventory -> Inventory Planning -> FBA Inventory
Check the Incentive Available filter (see screenshot).
Create Outlet Deal (see screenshot).
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We ⚡SPARKED⚡ growth for this partner by doing the basics well.
Optimize the listings
Convert to FBA
Fix stuck inventory
Restore suspended listings
Dial in advertising
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🛑 Big Change Coming to Amazon Account Health Policy 🛑
What you need to know 👇
1. You will have an Account Health Rating (AHR).
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Your account may be at immediate risk of deactivation if you reach the maximum number of repeat violations for infringement-related policies or restricted product policies in a 180-day period, regardless of your AHR.
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Those are the key details you need to know.
Want to stay on top of breaking news like this in the future? 💯
Sign up for THE SPARK, our weekly newsletter with actionable Amazon strategies and updates that impact you. 🚀
lnkd.in/eP5CmfCg
Bryan Porter shared his Amazon KPIs for their wildly successful brand, Simple Modern. It was interesting enough that I bookmarked it and shared it with my team.
threadreaderapp.com/thread/1…
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