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JumpFly@JumpFlyOct 21

🗳️ Election season could raise your Meta Ads costs. Political ad spend can affect auction competition, CPM, and conversions. Are your campaigns ready? Read our latest post to learn what to monitor and when to adjust. #MetaAds #PPCChat #SEOChat jumpfly.com/blog/election-cy…

Election Cycles and Meta: What Advertisers Should Know

Advertisers, mark your calendars; election season is here. That means it’s time to brace for the impact of increased auction presence leading up to election cycles, conflicting user focus, and...

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JumpFly@JumpFlyOct 20

31 AI-assisted blog posts. A 67.8% drop in blog clicks over 10 months. JumpFly's SEO case study by @jillkocher shows the risks of AI-assisted content, even with expert editing. See the data and rethink your SEO content plan. #SEOChat #PPCChat #AISEO jumpfly.com/blog/a-cautionar…

A Cautionary Tale: One Site’s AI-Assisted SEO Crash

TL;DR Google can demote a site’s rankings for using AI-generated content that violates Google’s Spam Guidelines. Using AI to create content for your website is a high-risk activity for SEO and GEO....

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JumpFly@JumpFlyOct 19

A 3% to 3.3% lead conversion lift could add $30K in monthly revenue, assuming steady sales performance. #CRO helps you find which website changes are worth making. Explore the process. #PPCChat #SEOChat jumpfly.com/blog/beyond-the-…

Beyond the Click: What CRO Is Really About

Websites usually have plenty of room for improvement. Ideas like rewriting the headline, shortening the form, adding trust signals, or redesigning the page are all viable ideas. But with limited time...

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JumpFly@JumpFlyOct 15

New to Amazon Ads? 5 mistakes can hurt your ROI: ❌ Ignoring auto campaign data ❌ Using one ad type ❌ Launching too many campaigns ❌ Tracking one KPI ❌ Expecting instant results Learn how to avoid them. #AmazonAds #PPCChat #SEOChat jumpfly.com/blog/5-most-comm…

5 Most Common Amazon Ads Mistakes for New Sellers

Getting started with advertising on Amazon can be intimidating for new sellers. They have already gone through the process of setting up their account and making their product detail pages retail-r...

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JumpFly@JumpFlyOct 14

Still managing Google Ads like it's 2016? SKAGs, Manual CPC, last-click attribution, and rigid bid modifiers have lost ground to smarter automation. See which 5 PPC tactics need a fresh look and what works today. #GoogleAds #PPCChat #SEOChat jumpfly.com/blog/5-paid-sear…

5 Paid Search Strategies That Worked 10 Years Ago but Don’t Today

If you managed Google Ads 10 years ago, paid search looked like a very different profession. Paid search managers used to spend hours building tightly segmented campaigns, writing highly specific...

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JumpFly@JumpFlyOct 13

🚀 Welcome, Michael Chen, JumpFly's new Director of Web Services! Michael will lead our expanded CRO, landing page & website optimization services. Explore what's next for JumpFly! #CRO #PPCChat #SEOChat jumpfly.com/news-events/jump…

JumpFly Expands Web Services with Michael Chen as Director

JumpFly, a leader in paid search and digital marketing, is expanding its Web Services capabilities with the addition of Michael Chen as Director of Web Services. Michael brings extensive experience...

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JumpFly@JumpFlyOct 8

Search content has a new job: grounding AI answers. Learn how grounding differs from traditional ranking and how marketers can create content that works for both search engines and AI-generated answers. #PPCChat #SEOChat #AISearch jumpfly.com/blog/grounding-f…

Grounding for AI Answers vs. Ranking for Traditional Search

How is AI changing the world of traditional search? There are a multitude of ways to answer that question, but one of the most important distinctions is how search engines use the information they...

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JumpFly@JumpFlyOct 7

Dwell time isn’t a confirmed Google ranking factor, but it can reveal how well your pages serve searchers. Learn how to improve it. #SEOChat #PPCChat ttps://www.jumpfly.com/blog/the-seo-value-of-dwell-time-creating-content-that-keeps-visitors-on-your-site/

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JumpFly@JumpFlyOct 6

AI ads are moving fast. September brought Microsoft’s feed-first shopping plan, longer TikTok AI videos, Grok Bot, ChatGPT Ads Manager tools & Sponsored Agents. See the 5 trends advertisers should watch and what they mean for campaigns. #PPCChat #SEOChat jumpfly.com/blog/ai-in-onlin…

AI in Online Advertising: 5 Key Trends from September 2026

Microsoft put a 90-day feed-first shopping playbook on the table, TikTok doubled AI video length and references inside Symphony, and OpenAI shipped both a ChatGPT Ads Manager plugin and a click-to-...

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JumpFly@JumpFlyOct 1

Who has a hand on the Google Ads controls now? Both the PPC manager and AI. After 20 years in Google Ads, the work has changed from pulling every lever to knowing which ones still need a human hand. See what we’ve lost and gained. #PPCChat #SEOChat jumpfly.com/blog/what-we-los…

What We Lost and Gained as Google Ads Became More Automated

I’ve been managing Google Ads since 2006, which means I’ve spent that long watching Google introduce new features, change features, rename them, and occasionally make features that I liked disappear,...

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JumpFly@JumpFlySep 30

Low-value AI content can create lasting SEO risk. Google tells quality raters to give its “Lowest” rating to content with little effort, originality, or added value. See what this means for your SEO strategy. #SEOChat #PPCChat #AI #SEO jumpfly.com/blog/why-ai-gene…

Why AI-Generated Content Has an Even Shorter SEO Shelf Life Today

This post was originally published in April 2025 and significantly updated in September 2026 and October 2026. The writing is on the wall for the efficacy of AI-generated content if you value your...

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JumpFly@JumpFlySep 29

Google Display campaigns are moving to Demand Gen. Starting Jan. 2027, advertisers can’t create new standalone Display campaigns. See what’s changing, how migration works, and how to prepare. #GoogleAds #DemandGen #PPCChat #SEOChat jumpfly.com/blog/google-disp…

Google Display Ads to Demand Gen Transition

The digital advertising landscape is shifting once again, and if you’ve been relying on the Google Display Network to find new customers, it’s now time to upgrade your strategy. Google is officially...

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JumpFly@JumpFlySep 24

Search & AI are connecting the dots. 🤖 What do those connections say about your brand? #EntitySEO #PPCChat #SEOChat jumpfly.com/blog/entity-seo-…

Entity SEO: What is it & Why is it Important?

Think of any brand, location, person, or concept. What do you associate with them? If someone mentioned Radio Flyer, you might picture a little red wagon. Thinking about Florida evokes daydreams of...

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JumpFly@JumpFlySep 23

AI can optimize Amazon Ads for ROAS. But should that be the goal? Growth, inventory, launches, market share & organic rank can change what success means. AI brings speed. Experience adds business context. Read more... #AmazonAds #PPCChat #SEOChat jumpfly.com/blog/ai-can-opti…

AI Can Optimize Your Amazon Ads. But Does It Know What Success Looks Like?

AI is becoming a much bigger part of not only our everyday life, but also Amazon advertising, and that is a good thing in many different aspects. It can analyze large amounts of data quickly,...

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JumpFly@JumpFlySep 22

Broad Match, AI Max, or Smart Bidding Exploration? Each expands Google Ads performance differently. The right test depends on your campaign goal, tracking, and current limits. See how they compare and when each makes sense. #GoogleAds #PPCChat #SEOChat jumpfly.com/blog/comparing-b…

Comparing Broad Match, AI Max & Smart Bidding Exploration on Google Ads

Advertisers are continually seeking new ways to increase conversion opportunities. In order to meet this demand, Google Ads continues to introduce new AI-powered tools to help them do just that. With...

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JumpFly@JumpFlySep 18

📈 Case Study Friday 📈 LIJA paired Demand Gen with PMax & Search for its Spring launch. Results YoY: 💰 Revenue +65% 🛍️ Conversions +53% 📈 Traffic +181% 🎯 ROAS goal maintained See how... #PPCChat #SEOChat jumpfly.com/case-studies/ppc…

PPC Case Study – LIJA

JumpFly x LIJA Case Study: Spring Launch Revenue Increased 65% through Demand Gen & Performance Max Cohesion

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JumpFly@JumpFlySep 17

83% of shoppers plan purchases before Black Friday. Is your paid search plan ready? Our 2026 guide by @nikkijumpfly covers holiday timing, budgets, Cyber 12, shipping cutoffs, PMax assets & more. Start planning now. #PPCChat #SEOChat #GoogleAds jumpfly.com/blog/search-ads-…

Search Ads & Holiday Planning: 2026 Strategies and Actions

The holiday shopping season is no longer a short sprint that begins on Black Friday. Consumers research earlier, compare more options, and expect relevant offers well before Thanksgiving. At the same...

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JumpFly@JumpFlySep 16

How much business did your ads create that wouldn’t have happened anyway? Incrementality testing can help you find out, even on a smaller budget. Explore geo tests, branded blackouts, lift tools & more. Read our latest post for more. #PPCChat #SEOChat jumpfly.com/blog/realistic-a…

Realistic Approaches to Incrementality Testing for Small & Mid-Sized Advertisers

Incrementality testing can sound like something reserved for large brands with big budgets, specialized agencies, and in-house data science teams. Search “incrementality testing,” and you’ll find...

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JumpFly@JumpFlySep 15

Would your social ad still fit the feed without the “Sponsored” label? That’s the scroll test. Build creative for how people use each platform, learn from organic engagement & give buyers useful proof. Read our playbook. #PaidSocial #PPCChat #SEOChat jumpfly.com/blog/stop-making…

Stop Making Ads That Look Like Ads: The Native Creative Playbook for 2026

Being selective with time, energy, and money is not a new concept; it's just been redefined with social media and the availability of endless options. Living in an environment catered to instant...

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JumpFly@JumpFlySep 11

📈 Case Study Friday 📈 Wedding Linens Direct grew conversions, reached new customers & improved ROAS efficiency with Google Ads + Meta. #PPCChat #SEOChat jumpfly.com/case-studies/ppc…

PPC and Social Case Study – Wedding Linens Direct

JumpFly x Wedding Linens Direct: JumpFly Paid Ad Management Increased Online Revenue

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