@KDHungerford

Digital Strategy and Marketing Technology Director @Sunstar_Global Consumer Group. CoFounder @wdswitzerland

 Lausanne, Switzerland
kellyhungerford.com
Joined January 2011
  • Tweets63.4K
  • Following18K
  • Followers22K
8.7KMedia
GA4 data from 100 sites shows ChatGPT sends just 0.62% of Google’s organic traffic. Marie Haynes argues the real opportunity is agentic search buff.ly/keg567N | @marie_haynes @sejournal
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The Risks of Scaling Too Fast: Startups that chase growth and ignore unit economics are more likely to fail. buff.ly/Qd60TD1 #business

The Risks of Scaling Too Fast

For decades, entrepreneurs have been told to prioritize growth above all else. But the authors’ research shows that this “growth first” logic often undermines long-term success. In their rush to...

hbr.org
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A client tells an advisor about a budget freeze. A week later, a nurture email arrives. Decide where conversation data stops before your CRM decides for you. buff.ly/A6SddjC #CRM #marketing #personalization

At What Point Does Account Intelligence Become Marketing Data?

A client tells an advisor about a budget freeze. A week later, a nurture email arrives. Decide where conversation data stops before your CRM decides for you.

cmswire.com
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AI can multiply marketing output, but it can’t supply judgment, taste, context, or accountability. Learn why the best AI-powered marketing teams still depend on people working alongside AI. buff.ly/OkKZbNn | @MarketingProfs

The CMO Managing 3,000 Agents and Zero People Is Going to Fail

AI removed marketing’s production bottleneck, but not the need for judgment. Here’s how the CMO role changes and why people remain essential.

marketingprofs.com
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AI agents left to explore a virtual island without a specific task began inventing challenges of their own. MIT researchers say the behavior bears the hallmarks of play. buff.ly/3Uf8uA8 | @techcrunch #artificialintelligence

Left alone with nothing to do, AI agents started playing | TechCrunch

MIT researchers marooned 13 AIs on a virtual island, and they responded by inventing games, mourning a lost ring and, eventually, getting better at their jobs.

techcrunch.com
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The biggest risk with agentic AI may not be deliberate autonomy but the gradual accumulation of permissions, tools, and decision-making power. buff.ly/y9VNM9e #AIagents #technology
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The Defining Challenge of Responsible AI Is Designing Systems That Preserve Human Judgment When and Where It Counts buff.ly/VquL2zL | @mitsmr
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The team at TopRank Marketing and their research partner Ascend2 announce the release of the fifth edition of their original research on B2B influence: The 2027 B2B Influencer & Creator Marketing Report buff.ly/MkRlmyF #Influencermarketing #creatoreconomy #report #brands
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Your AI agents may follow instructions perfectly — and still get things wrong. The problem could lie in the documents they rely on. buff.ly/utVuD4a #automation #data #AIagents

How to build a reliable source of truth for AI agents | MarTech

Your AI agents may follow instructions perfectly — and still get things wrong. The problem could lie in the documents they rely on.

martech.org
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Discover six transformative shifts chief data and analytics officers must lead to make their organizations AI-first by 2030, based on Gartner business and technology insights. buff.ly/SBYvws8 #ArtificialIntelligence #Enterprise #futureofwork
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Top AI architects say their technology has arrived at a threshold once confined to science fiction: the singularity, or the moment machines begin accelerating their own evolution. buff.ly/ooIHE2F #AGI

Welcome to the singularity: AI's architects say the next era of human history is here

We may be entering the opening stages of an "intelligence explosion."

axios.com
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The New AI Trust Architecture: 5 Requirements for Agent-to-Agent Communication buff.ly/49IuQaV | @salesforce

The New AI Trust Architecture: 5 Requirements for Agent-to-Agent Communication

5 requirements for trustworthy AI agent-to-agent communication, from Salesforce's Chief Scientist and Chief Legal Officer. Standards, identity, and accountability, explained.

salesforce.com
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If the underlying technology is commoditized and the outputs are converging, where exactly is the value in your AI investment? buff.ly/U0A5PZj #technology #strategy

When Every Company Has AI, What Creates Advantage? - SPONSOR CONTENT FROM AWS AND 4MINDS

Sponsor content from AWS and 4MINDS.

hbr.org
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Kevin Indig's AI Halftime Report found 91% of AI citations appear on just one platform, so single-engine rank tracking leaves H2 2026 strategy blind. buff.ly/crXwOGt | @gregjarboe @sejournal

AI's Impact Is Outrunning Measurement: The Trust And Attribution Gap Facing Brands

Kevin Indig's AI Halftime Report found 91% of AI citations appear on just one platform, so single-engine rank tracking leaves H2 2026 strategy blind.

searchenginejournal.com
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Research: How Remote Work Is Narrowing Early-Career Opportunities buff.ly/jt8Qpjp #remotework #talentmanagement #skills #career

Research: How Remote Work Is Narrowing Early-Career Opportunities

Remote work is quietly reshaping early-career opportunity. A study that included analysis of 50 million European job postings and experiments with 1,200 hiring managers found that remote roles demand...

hbr.org
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According to research from @MIT_CISR, organizations that redesign workflows, clarify accountability, and rethink roles will see the most value from digital colleagues. So far, this accounts for fewer than 20% of organizations. buff.ly/DERt899 | @MITSloan #GenerativeAI

How organizations can capture value from digital colleagues | MIT Sloan

As AI systems become more capable, companies will need to think beyond individual tools and begin managing AI as a digital colleague — part of how teams, workflows, and business processes operate.

mitsloan.mit.edu
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What if busyness has become our favorite way of avoiding the questions we would rather not answer? buff.ly/Ja3krdN #businesstips #productivity #decisionmaking

Have we become addicted to busyness?

Busyness can become an addiction when it distracts us from making choices that would make life feel meaningful, writes Rob Cross.

smartbrief.com
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Explosive Document Claims That AI Is Not What We Think. Industry figures praised it as a "major moment in scientific history." buff.ly/JpmlBjH #ArtificialIntelligence #ethics

Explosive Document Claims That AI Is Not What We Think

An explosive new essay argues that AI models aren't indecipherable black boxes, and that we can precisely map how they "think."

futurism.com
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Researchers posted about a made-up concept on sites AI search tools cite. Four English-web tools cited it within a week. Other topics mostly didn't land. buff.ly/2HiRZsk | @MattGSouthern, @sejournal

AI Search Tools Cited A Made-Up Concept Within A Week, Paper Finds

Researchers posted about a made-up concept on sites AI search tools cite. Four English-web tools cited it within a week. Other topics mostly didn't land.

searchenginejournal.com
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Your Brand Prepared the Answer. AI Shoppers Asked a Different Question. buff.ly/T0CKrPK #brands #CX #strategy

Your Brand Prepared the Answer. AI Shoppers Asked a Different Question.

Shoppers ask ChatGPT which product is better, not what your spec sheet says.

cmswire.com
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