A5: Twitter Chats can move pretty fast so I’ve found that the best way to prepare is to be well-versed in your subject. In this case, I spent some time getting familiar with Tweetdeck and Twitter as platforms, and it's made all the difference! #DonohuePRCases
A4: When building community and driving engagement always remember to stay consistent with your brand’s identity and messaging. Use it to help guide the way you communicate online! #DonohuePRCases
Kalima Pombo retweeted
Totally agree, Kalima! And because of this open and honest communication, publics can help enhance and advance a company by providing authentic feedback that will further its success! #DonohuePRCases
A3: Building and maintaining online community spaces is essential to successful brand management. It enables two-way communication between a brand and its public encouraging open and honest dialect! #DonohuePRCases
A2: To me, an online community should be a place that encourages honest and effective communication where people can create authentic connections! #DonohuePRCases
A1: Hello everyone! So excited to start the chat! My name is Kalima and I am a senior Journalism major at UMass Amherst with a concentration in public relations! #DonohuePRCases 😁