Co-Founder & Rainmaker of Mid-Day Squares. Working on building a $100 million chocolate company. || Forbes 30 Under 30 ||
Montreal , Canada
Joined January 2022
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Yesterday, I was invited to speak at:
3 different high school classes.
Left feeling inspired by the students.
Our journey in numbers:
2018 → 50 bars/day
2019 → 3,000 bars/day
2020-2025 → 135,000 bars/day
2026 → Building a 2nd line, triple the capacity
Manufacturing is a MOAT.
Our first retailer was a local bagel shop.
The owner believed in us,
Loved our story, and gave us a shot.
That “yes” lit the fire.
Now we sell in over 9,500 stores across North America.
Last year, I had a major burnout… It’s not fun. But it’s also a great teacher .
Three things nobody tells you about burnout:
We have sold over 2,000,0000 bars at Target.
In just under 2 years.
We started with 3 spots on the shelf…
This picture was taken today, with almost a full shelf (fridge) of MDS.
Excited to announce that Target now carries:
Our newest flavour CRUNCHY PEANUT! 1,700 stores.
Jake Karls retweeted
Over the last decade of being an entrepreneur, Jake Karls Co-Founder & Chief Rainmaker, @MidDaySquares, shares that learning how to manage the ups and downs has been a major key to success. Hear more in episode 2 of EY’s #LeadersInRetail here: bit.ly/3SV7KFB
#EYCanada
The greatest life hack:
Treat every 24 hours as a separate life.
It’s that simple, the ROI is insane.
#Entrepreneur #SmallBusiness #life
The Truth About Entrepreneurship…
The Good, The Bad & The Ugly:
We will start with “The Good”:
- Freedom to do whatever you want.
- A real chance that you can experience your dream coming true.
- The greatest education of all time, both business and personal.
Part 1
Part 2:
Let’s move to “The Bad”:
- It’s really hard, the odds are stacked against you.
- Most people will judge and not believe in you.
- Daily uncertainty and life sacrifices.
Honoured To Have Been Selected As:
“Leaders In Retail” By @EYnews .
Alongside other iconic brands:
lululemon Canada Goose & Knix.
Seeing @MidDaySquares earn global recognition is a dream come true.
ey.com/en_ca/consumer-produc…
When I tell people:
I see a therapist 2x per week.
Some folks judge. As if it’s weak.
When I reword it to:
I see a performance coach 2x per week.
Same people look at me and say: great idea, makes sense.
Can we change that mindset?
Therapist or performance coach = same.
We Just Sold Our 1,000,000th Cookie Dough Bar…
5 Months Ago We Launched This Flavour.
It’s becoming our number 1 selling SKU (U/S/W).
Our retail partners have been crucial to our success,
Believing in us from the very start.
We are incredibly grateful for their support.
Jake Karls retweeted
Pourchassés par Hershey’s et Kellogg’s: leur rêve n’est pas seulement d’encaisser un gain rapide, mais de faire de leur entreprise, Mid-Day Squares, le «Saputo» du chocolat santé (@LarocqueSyl) #JDQ journaldequebec.com/2022/04/…