More PRs pitching to less journalists. So how do PRs get through? The creative/idea has to be better and the writing tighter and ‘ready to use’. Avoid the fluff and deliver the key line early - as ever, don’t bury the real news lead! #PR360

“Our job is to make our brand relevant for customers - relevant places and relevant advocacy. Consideration - the ‘so what? - is a key focus for comms and evaluation.” Clare Stafford, Director of Comms, #HollandandBarrett, #PR360

AI, friend or foe? It can be both, if you don’t understand it and you aren’t transparent. But what does this actually mean?, asks @stuartbruce. If we use AI to augment how we do our jobs, it’s a given, but it should be declared if it’s being used to create something new. #pr360

And a big round of applause for our latest graduating MA Public Relations cohort too! 👏🎓👏🎓

Congratulations to all our BA #classof2023 graduates 👏👏👏 Here’s the moment some of our latest graduates got to celebrate the successful completion of their studies with us 🎓