certified ching chong
Cyprus
Joined March 2021
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If you want to get good at copy and creative strategy, you have to subscribe to my newsletter.
I will share all my lessons and systems after 10,000,000€ in Ad spend.
Join here, it's free: thecopydon.com/
some of you boomer creative agencies are not in the trenches enough.
I just record a fucking 15h course internally.
we are just starting.
NO ai pure copywriting.
I call this art
How I test if a strategist can actually do ideation.
Give them a blank document and a viral short. A movie scene, anything organic.
Then ask: how would you turn this into an ad for our product? For example a weight loss supplement.
It takes a few minutes to think through. That’s fine. But if nothing comes out, they’ve been swiping without knowing what they’re swiping for.
This is how we train new people in our agency.'
And you can practice it anywhere.
I still swipe a lot. But when I swipe something, the final ad never looks like the swipe.
Do this every time you see something.
The more you do it, the faster the ideas come.
Spending 100k-200k/m+ and want to increase Creative Volume? We do DFY AI Creatives for 7-8 Figure DR Brands Book a call with my Businesspartner: calendly.com/robert-infodon/…
Spending 100k-200k/m+ and want to increase Creative Volume?
We do DFY AI Creatives for 7-8 Figure DR Brands
Book a call with my Businesspartner: calendly.com/robert-infodon/…
Someone asked me how to scale creative volume without the quality dropping.
1. Turn your calls into a playbook.
I gave Claude the transcripts of 1200+ recorded Loom calls.
It pulled out 337 patterns that keep coming back.
That playbook now a pattern recognition of my way of thinking.
2. Write from swipes or winner skeletons instead of writing from scratch.
Transcribe ads that have real spend behind them.
Break them down into copy blocks.
Hand Claude the transcript plus your breakdown.
3. 50 hooks first. Bodies after.
Let AI write hooks to get some ideas and then rewrite 3x of them perfectly to your way of thinking
4. Give feedback by rechiefing the full copy by rewriting it.
Finish all 15 to 20 scripts in one or two days, then send back your final edited versions.
5. Iterate on your winners.
New format, new lead, new concept on an ad that already works.
More volume with almost no quality risk.
That's how you can increase the quantity before quality drops.
If your output gets worse when you scale, look at your customer research before you blame the AI.
If your version falls flat, you didn't understand why it worked.
Volume multiplies whatever skill you already have.
So get better at copy first.
If you're struggling to find good VSLs or long-form ads to break down, this is the TrendTrack filter I use.
Have fun and use this as an example swipe:
app.trendtrack.io/de/share/b…
Good day with high cortisol
youtube.com/watch?v=Z-UK8quG…
best country life quality wise i dont care
wait until you know fucked western europe is like france, germany, netherlands etc
maybe i need to drop finally an info course / community
and teach some of you guys tof so i don't have to do this shit anymore
Kevin retweeted
Kinda Saucy Post
youtube.com/@KevinCreatives
@KevinCreatives_ Is the best if you want to learn things about CS or overall Ads
Don't get me wrong suno there, natives there
but nothing beats a nice solutionaware vsl 4-5min long
i'm to unc for these degen stuff even tho i have some sunos spending 10-15k as a single ad on now
How to find good VSL-Ads to swipe right now:
Open Trendtrack and use these Filter:
Turn Shopify only ON.
Ad countries and visitor countries to US.
Filter active ads on the page, 1000 plus.
Set active days from 14 to 90.
Filter ad rank, max rank top 10.
If a brand runs 1000 ads and this one is top 10, that is where the sauce is.
Filter video duration to 90 seconds or longer.
Now transcribe the ones you like, read them out loud and break them down.
Thank me later
leon starter pack:
- simps an infocopywriter girl but never got a chance
- says cyprus is good but never been there
- tallest mf we all know
- scales dr brands with emails crazy
- will never come to cyprus
- still owns me a steak
