🚬 Tobacco was kicked out of sport. 🥤 Big Soda: you’re next. These companies can no longer hide their damage to our health and the planet. Join the movement: kickbigsodaout.org #KickBigSodaOut #FIFAWorldCup

⚽ A winning moment for sport. A marketing opportunity for Big Soda. Through sports sponsorships, sweetened beverages companies associate themselves with athletes, victories and the excitement of the game. 🏆 But being part of the celebration doesn’t make these drinks healthy. Sport deserves better. #KickBigSodaOut 👉 kickbigsodaout.org

🌍 The world is waking up to Big Soda’s tactics. Following this year's World Cup, the call to end Big Soda's sports sponsorships is only getting louder. From health harms to plastic pollution, the cost of Big Soda goes far beyond what’s in the bottle. Yet these companies continue to use sport to build their image and reach millions of fans, including children and young people. More than 850,000 people have already joined the movement to #KickBigSodaOut. ⚽ Have you? 👉 kickbigsodaout.org

🚩 Same tactics. Different industry. Big Soda uses sport to build its image, reach young people and protect its interests. Sport left Big Tobacco behind. It’s time to #KickBigSodaOut. 👉 kickbigsodaout.org

For every additional 250 ml of sweetened beverages consumed per day, research links it to: 📈 12% higher risk of obesity 📈 19% higher risk of Type 2 diabetes 📈 13% higher risk of cardiovascular-related mortality 📈 5% higher risk of all-cause mortality ⚽ Sport should promote health, not sweetened beverages. 👉 kickbigsodaout.org #KickBigSodaOut

⚽ Big Soda knows the power sport has to reach young people. 🥤 By linking sweetened beverages with the sports they love, these companies can make unhealthy products more appealing to young audiences. It’s time to #KickBigSodaOut 👉 kickbigsodaout.org

🥤 For most children and adolescents, just one 355 ml soda can push them over the daily recommended limit for calories from free sugars. Sport should promote healthier choices, not sweetened beverages. 👉 kickbigsodaout.org #KickBigSodaOut

💰 Corporate influence can stand in the way of public health. Between 2009 and 2015, Big Soda spent at least $106 million in the U.S. to defeat or weaken public health initiatives. Public health policy should serve people, not corporate interests. It’s time to #KickBigSodaOut 👉 kickbigsodaout.org

⚽ Big Soda uses the power of sport to reach young audiences and make sweetened beverages more appealing by associating them with athletic achievement. Children’s health isn’t a game. 👉 kickbigsodaout.org #KickBigSodaOut

⚽ There’s a spot on this team for you. Together, we can protect sport from Big Soda’s influence and put health before corporate interests. 🙌 Ready to join us? Join the movement at kickbigsodaout.org #KickBigSodaOut

🐟 There’s a bigger problem beneath the surface. Every year, billions of plastic bottles from sweetened beverages end up polluting our oceans. 🌊 Our oceans deserve better than Big Soda’s plastic footprint. 👉 kickbigsodaout.org

🧸⚽ Characters, sport and athlete endorsements can all make sweetened beverage brands more appealing to children. Big Soda knows the power of its ads and sponsorship deals. 📣 Let's #KickBigSodaOut of the game. 👉 kickbigsodaout.org

For every 250 ml (≈8 oz) increase in daily sweetened beverage intake, research links it to: 📈 +12% risk of obesity 📈 +19% risk of type 2 diabetes 📈 +13% risk of cardiovascular-related mortality ⚽ Sugary drinks don’t belong in sport. It’s time to #KickBigSodaOut 👉 kickbigsodaout.org

💰 When public health policies push forward, Big Soda pushes back. Between 2009 and 2015, Big Soda spent at least $106 million to defeat or weaken public health initiatives in the United States. That’s money spent protecting profits instead of public health. It’s time to #KickBigSodaOut 👉 kickbigsodaout.org

🥤 One 500 ml soda. 13 teaspoons of sugar. One can is enough to put adults and children over a whole day's recommended limit for free sugars. Sport should promote health, not sweetened beverages. It’s time to #KickBigSodaOut 👉 kickbigsodaout.org

💧 Thirstier than it looks. It takes up to 618 liters of water to produce just one liter of soda. With communities already facing water scarcity, that’s a footprint we can’t ignore. 🥤 It’s time to #KickBigSodaOut Kickbigsodaout.org

🧊 Plastic pollution is just the tip of the iceberg. Big Soda’s impact goes far beyond the bottle: 💧 Water scarcity 🫀 Chronic disease ⚽️ Sportswashing 📣 Lobbying against public health policies It’s time to #KickBigSodaOut kickbigsodaout.org

🟥 Give Big Soda a red card. It’s time to stop putting corporate profit over public health. It’s time to #KickBigSodaOut Make your voice heard: kickbigsodaout.org

⚽ Football is supposed to unite the world. Its sponsors shouldn't be brands linked to diet-related disease. 🥤 Maggie Otero explains why it’s time to end Big Soda’s World Cup sponsorship deal. There’s no place for Big Soda in football. ➡️ Join the movement to #KickBigSodaOut: kickbigsodaout.org

The World Cup unites billions—but Big Soda is still calling the shots. From diet-related disease to plastic waste, their harm goes far beyond the pitch. End Big Soda’s FIFA deal by 2030—no excuses. 👉 kickbigsodaout.org #KickBigSodaOut

Listen to Stephanie Whiteman: If tobacco doesn’t belong in sport, neither does Big Soda. 40 years ago, we banned tobacco sponsorships in sport — because promoting a product linked to noncommunicable disease through sport was indefensible. Think about it: a tobacco company sponsoring sport sounds absurd now. So why are sweetened beverage companies still sponsoring the World Cup? Same marketing playbook, different product. It’s time we #KickBigSodaOut - for good.