Sydney resident, digital adventurer, cyclist, co-owner and Executive Planning Director at Edge
Sydney, Australia
Joined July 2008
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Strategy Twitter: got to pull a presentation together on ‘the power of brand’ for a client’s global conference. Looking for good resources/charts etc I can ‘repurpose’. Any help greatly appreciated!
Very excited to share the latest work from our partnership with Releaseit. Launching and building a marketplace is a challenging thing, as balancing recruitment on both sides is crucial to ensure the experience is up to snuff. Our GTM plan is doing just that.
Tech start-up Releaseit encourages Aussies to buy less and rent more in launch campaign via Edge
campaignbrief.com/tech-start…
Richard Parker retweeted
Nevro launches its first creative campaign in Australia ‘I am not my pain’ via Edge
campaignbrief.com/nevro-laun…
Been working with @Nevro_HFX on this campaign. Chronic pain is utterly debilitating and can come to define people’s lives. It shouldn’t. Hat tip Will Basset, Cal Foot and Harry Roth. Legends. #medtech #medtechmarketing #advertising
Richard Parker retweeted
Auto One promises expert, reliable advice in the guise of ‘The Wise One’ in latest campaign via Edge
campaignbrief.com/auto-one-p…
Looking for great thinkers who love working closely with the creative department to create relentlessly relevant work for our clients. Hit us up if you’re keen: edge.agency/team/senior-plan… #creativeagency #hiring
Cracking yarn! @jim_boulton #digitalarchaeology
1/12 Now seems like as good a time as any to tell my Ken Knowlton story, previously only told down the pub @lyallmarcus @quasimondo
Very proud of this piece of of work for @sanofi’s new DTC vitamin brand Livvit.
campaignbrief.com/sanofi-con…
Latest work: helping to re-shape #harriscoffeeroasters into a purpose-driven brand campaignbrief.com/harris-cof…
Interesting that #Reddit is finally having to contend with its pretty flimsy hate speech policy because of an open letter from its own users. Is the internet's cesspit going to clean up its act? theatlantic.com/technology/a…
Wealth inequality gets a lot of press, but it's incredibly hard to visualise. This site puts all global wealth to scale. It's incredible. mkorostoff.github.io/1-pixel… #economics #wealthdistribution #wealthequality
Bit bored of all the surveys being touted around purporting to tell us how people are going to change post-Covid. They're basically useless. Nobody knows what the political, social or regulatory environment will look like so how can they tell us what their preferences will be?
This week's Inside Edge is out, featuring a discussion on why adaptability is a competitive advantage for businesses as well as a bunch of killer links. Dive in!
edge.agency/on-competitive-a…
#adagency #creativeagency #consulting #advertisingagency #communications #adaptability
Welcome to the team Caitlin Ammann – great to have you onboard!
campaignbrief.com/former-bwm…
#edge #advertising #content #media #agency #adagency #kickinggoals #buildingateam #talent
We're looking for a kick-ass head of content to join the team here in Sydney. Get involved!
edge.agency/careers/head-con…
#content #advertising #marketing #headofcontent #edge #hiring
Jones getting a bit Ozymandias here?
mumbrella.com.au/alan-jones-…
I am delighted to announce I am a judge for the 2019 ADMA Creativity & Effectiveness Awards. Looking forward to seeing this year’s entries!
@adma #acandeawards bit.ly/2YAbtfS
