Kirk from UI Collective (@KirkMDesign) header
Kirk from UI Collective (@KirkMDesign) profile picture

Founder of UI Collective. 70k+ on Youtube. Design systems, product thinking, AI for designers. Helping designers get hired & ship better work.

Toronto & Youtube
Joined April 2022
The first designers AI replaces won’t be juniors It’ll be the ones whose only contribution is reviewing junior work and scheduling meetings about it
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2020: “Designers should learn to code.” 2026: “Designers should learn AI.” 2028: “Designers should learn to design.”
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client said “make it feel more modern” and I’ve been staring at an empty frame for 40 minutes
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You can be the designer shipping with AI this week, or the designer explaining in Slack why AI is overrated. Pick one.
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In 2 years, is “Figma expert” on a resume going to hit like “proficient in Microsoft Word”?
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If AI can replace your design with one prompt, it was never design. It was layout.
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Your first 3 weeks in corporate design: IT ticket for a Figma seat. IT ticket for brand font access. IT ticket asking why your IT ticket got closed. Nothing actually designed
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a PM once told me the design was perfect and then asked if we could try it in blue I still think about that
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There’s a whole generation of designers who’ve never felt Sketch crash with 2 hours of unsaved work.
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Corporate design is where a “fast-paced environment” means a six-week review of different button placements
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Anyone else present wireframes and spend the next 20 minutes explaining that the gray boxes aren’t the final design?
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How should this work with a keyboard? What should a screen reader announce? These details belong in your design handoff. In my latest video, I walk through using Figma annotations to communicate accessibility requirements to developers.
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Kirk from UI Collective retweeted
Remember when prototyping meant linking 60 artboards with hotspots in InVision and praying nobody clicked the wrong thing during the demo
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2020: “Which Figma plugin did you use for that?” 2026: “Which AI model did you use for that?”
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Every big company has a Confluence page called “Design Principles” last edited by someone who left in 2021.
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6 months of research. 40 interviews. 3 rounds of user testing. Overruled by a 60 year old who “doesn't like the green.”
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Corporate Executive: “Why do we need designers when AI can do this?” Also a Corporate Executive: “Why does our product look like everyone else’s?”
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Execs want “data-driven design” right up until the data disagrees with them
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our design system has 300 components and someone still built a custom button today
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In 2 years, half of “AI-first” design jobs will be cleaning up what the AI actually designed first
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