Netnography, social media research, fandom / entertainment / influencer / creator marketing, platforms, digital methods
Los Angeles, CA
Joined May 2008
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Big news: Book 4 is out, so we're celebrating by discounting Book 1! 📚 "Defining Fandom" is on sale for $1.99 (down from $9.99) until Saturday morning. If you study digital culture or fan marketing, start here: 👉
tinyurl.com/4352u8bv
#Fandom #AcademicTwitter #KindleDeal
I'm delighted to announce that Book 2 in the Frames of Fandom series, Fandom as Audience, is now available. You can read more about the series and the new book in these blog posts, where Henry and I were interviewed by Paul Booth and Rukmini Pande.
henryjenkins.org/
"Fandom isn't fringe-it's foundational. This is the starting place for this book series. to take fandom seriously as a participatory civic force. Brand fandom. Celebrity fandom. Sports and music, political and historical fandoms. Ubiquitous & a force to be reckoned with: fandom"
Merci, Carney! First week of Canada's new PM.
We’re expanding the Canadian Dental Care Plan. Starting today, Canadians aged 55-64 can apply. In the coming weeks, applications will open to Canadians aged 18-54.
Because of this plan, millions of people can now afford to see a dentist — some for the first time in decades. Soon, millions more will get that same care.
"Demand" for a sense of connection or belonging is an interestingly economic social concept. Is there "demand" for community? Is there also a supply?
Robert V. Kozinets retweeted
A Chinese live streamer who spends only 3 seconds promoting product made $18.7 million in just 7 days!
Robert V. Kozinets retweeted
We are looking forward to #Netnocon25 ! Thank you for sharing your stories @AlexPowierska @LucinaOdoi @alimohamedswed1, Maria Augusta Ribeiro via @Kozinets @netnographic #netnography
Cyborgs in gen-AI adult entertainment? At HICSS this year, Rachel Ashman and I presented our research on the topic, available on @ResearchGate: researchgate.net/publication…
Robert V. Kozinets retweeted
Less than one Month Left! Submit Your #Netnocon25 Abstracts for #Netnocon 2025 by December 9, 2024 🚨 | #callforpapers meet @Kozinets via @KedgeBS #netnography
youtube.com/watch?v=4XxTno2t…
I'm very grateful to the Centre for Research on Economic Relations (CER) in Sundsvall, Sweden for choosing me to receive the Economics Research Foundation Research Award for 2024. This is a big honor and a huge surprise!
Robert V. Kozinets retweeted
“We are on the brink of an irreversible climate disaster. This is a global emergency beyond any doubt. Much of the very fabric of life on Earth is imperiled. We are stepping into a critical and unpredictable new phase of the climate crisis.” academic.oup.com/bioscience/…
Robert V. Kozinets retweeted
🎓📢 Calling all #Master’s & #PhD students! Apply for a #NETNOCON25 scholarship and get free conference registration + accommodation in #Marseille! 🌍
#pleaseshare ✨
📅 Deadline: Dec 15
🔗netnocon.org/call-for-schola…
#Netnography #Scholarships via @Kozinets @netnographic @KedgeBS
What I love most about this Hermosa Beach lawn sign is not the message. It's not the color. Not the glitter (real glitter, btw). It's the "and Tim!" stamp just like Barbie had for her Ken. The whole rhing is really fun.
Robert V. Kozinets retweeted
New methodology book from @Kozinets Researching AI chatbots, platforms and the metaverse: understanding today’s netnography - goo.gl/scholar/FHcfGV #ScholarAlerts
Robert V. Kozinets retweeted
🚀 Calling all netnographers! Get ready to "Get Creative" at #Netnocon25 in Marseille. Submit your papers by December 9th. 🎨🖥️ netnocon.org/call-for-papers… via @Kozinets @UlrikeGretzel @AleksejHeinze @fuschillogreg @MaleviciusRomas @LenaCavusoglu @netnographic @KedgeBS #netnography
CCTC President Hope Schau describes the Consumer Culture Theory Consortium field, community, and its promise.
Mariella Zavala & Robert Arias discuss how rasquache themes in ChicanX culture related to degrowth, using netnographic research methods, presented at #CCT2024
