We've now had 2 employees in 2 months quit without giving 2 weeks notice. And look, nobody can force you to stay. But I genuinely think how you leave people matters. Commitments matter. Reputation matters. You don't get to treat every relationship as disposable just because you technically can.

You can spend your time explaining why AI is going to fall apart. Or you can find out which annoying parts of running your business it can handle today. I’m getting an absurd amount of work done with it. Aren’t you even a little curious about what you could stop doing yourself?

A four-hour meeting takes up almost three 90-minute work blocks. Before you accept it, think about what you could finish in those blocks. The meeting might still be worth it. But “it’s only one meeting” is a pretty incomplete way to count the cost.

If you play golf once a year, you probably won’t be as good as someone who plays every day. Recruiting works the same way. You hire when someone leaves or the business needs another person. We do this every day. You can absolutely do it yourself. But don’t budget your time as if you’re already good at something you rarely do.

Some people hear “business owner” and immediately picture Bezos. Not someone trying to make payroll. Not someone a couple of bad months from shutting down. Not someone who took a chance on building something and is still trying to make it work. Be angry at Amazon if you want. But the guy running a small business isn’t fucking Amazon.

Most European cities have a pretty old town. Walk ten minutes outside of it and you're in a parking lot. After years of living and driving around over here, six cities still hold up once you leave the postcard. youtu.be/rG6z6lW0Wb4

You quit 2 weeks into the job. You tell me you're starting your new job next week. Then you say: “I can work this week, but I need Monday and Tuesday off.” Brother. You don't need Monday and Tuesday off. You need to leave.

A Founder told us he runs a short-form video agency for dentists. 150 to 200 edits a month. He'd been hiring editors off a job board. For the last 6 months, the quality kept slipping. His words: "Nine times out of ten... everything I saw in the portfolio just went out the door." Then it got stranger. Some applicants owned agencies of their own. They applied so they could pass his work to their teams. One application could be four different people. Most Founders would answer that with a longer test project. He did the opposite. He stopped judging the work and started watching the editor do it. 1. Get on a call 2. They share their screen 3. He gives corrections live 4. They make them while he watches He said it's ten times faster than going back and forth on Frame.io. And he knows the person he interviews is the person doing the edits. A portfolio is someone's best 30 seconds. You need a high floor. Hiring is easy, hiring good people is hard.

I’m using AI agents to prep posts and scrape leads while I do something else. I’m pretty sure if I asked my family what they use AI for, I’d hear something like: “Recipe ideas.” Nothing wrong with that. But we’re having a very strange public conversation when “I use AI” can mean either of those things.

We used to have a VA on Google Maps scraping leads. Now you can send a bot to do it. I run a company that helps businesses hire people, and even I’m looking at some of these tasks thinking: Why would you pay a human to sit there doing this anymore?

As the Founder, you own the company. You get the upside. Of course you carry more responsibility. You know that. But sometimes you’d still like someone to walk into a meeting and say: “I’ve thought about this. Here’s what I think we should do.” Without you having to drag it out of them.

And I think there’s an even more interesting thesis: Entrepreneurs get praised for being able to do hard things. Eventually that becomes a trap. You get so good at tolerating pain, complexity and bullshit that you stop asking whether any of it needs to exist.

My workday is increasingly me walking around in circles in my room, talking into voice notes, telling AI agents what I want. I don’t even have to type. I’m just a director now. Let them cook, baby.

Took my 3-year-old to Krakow. Less a travel video than a note to fathers: it keeps getting better. Your time comes. Keep at it. youtu.be/bWrGBM2h5Iw