@LC_marketers

Social Intelligence for Marketers Powered by @LunarCrush

 California, United States
lunarcrush.com
Joined September 2017
  • Tweets2.5K
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  • Followers703
231Media
One question to Claude with the LunarCrush connector: where does each of these brands' conversation actually live? Macbook: X, 52.5%. PlayStation: YouTube, 52.6%. Nordstrom: YouTube, 62%. Primark: TikTok, 63.9%. Three different home networks, one prompt.
Share of each brand's engagements on its leading network over the past day: Primark on TikTok 63.9%, Nordstrom on YouTube 62.0%, PlayStation on YouTube 52.6%, Macbook on X 52.5%.

ALT Share of each brand's engagements on its leading network over the past day: Primark on TikTok 63.9%, Nordstrom on YouTube 62.0%, PlayStation on YouTube 52.6%, Macbook on X 52.5%.

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Super Mario Bros drew 53.1M engagements over the past day from 1,512 creators: 35,106 each. Roblox, the category leader at 1.1B, averaged 14,418. The loudest account in the Mario room had 19,700 followers. Sort a category by creators, not just totals.
Gaming engagements per creator over the past day: Super Mario Bros 35,106 from 53.1M and 1,512 creators, Minecraft 17,065, Roblox 14,418 from 1.1B and 73,768 creators, Fortnite 8,341, PlayStation 4,693.

ALT Gaming engagements per creator over the past day: Super Mario Bros 35,106 from 53.1M and 1,512 creators, Minecraft 17,065, Roblox 14,418 from 1.1B and 73,768 creators, Fortnite 8,341, PlayStation 4,693.

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Primark's top account over the past day had 16,742 followers and two posts: 337,839 engagements. A fan-run Primark page with 458,816 followers posted 40 times for 331,092. LunarCrush ranks topic creators by engagement on the topic. Follower count ranked these two backwards.
Primark top creators over the past day: an account with 16,742 followers drove 338K engagements on two posts, a fan page with 458,816 followers drove 331K on forty posts, a fan page with 109,991 followers drove 212K, an account with 110,391 followers drove 204K.

ALT Primark top creators over the past day: an account with 16,742 followers drove 338K engagements on two posts, a fan page with 458,816 followers drove 331K on forty posts, a fan page with 109,991 followers drove 212K, an account with 110,391 followers drove 204K.

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The full Primark creator table, ranked by engagement rather than audience: lunarcrush.com/en/topic/prim…

Primark: what's the conversation

Live mention volume, sentiment, trending posts, and the creators driving the Primark conversation right now.

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Nordstrom sentiment sat at 44% in the 24 hours to this morning, 44 points under its own daily average. Its off-price channel, 24,900 followers on YouTube, drove 3.6M engagements: 44% of all Nordstrom engagement, 6.3 times its own brand account. Monitor the sub-brand too.
Nordstrom over the 24 hours to Oct 27: sentiment 44% against an 88% daily average. A 24,900-follower off-price channel drove 3.6M engagements, the 239,552-follower brand account drove 571K. Network split YouTube 63%, TikTok 33%.

ALT Nordstrom over the 24 hours to Oct 27: sentiment 44% against an 88% daily average. A 24,900-follower off-price channel drove 3.6M engagements, the 239,552-follower brand account drove 571K. Network split YouTube 63%, TikTok 33%.

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PlayStation's own X account, 44.5M followers and 39 posts, drove 3.8M engagements over the past day: 1.6% of the brand's 234.7M. One Spanish-language YouTube channel drove 19.3M, 5.1 times the brand account. Rockstar's X account out-drove it too. Your account is not your reach.
PlayStation top creators by engagements over the past day: a Spanish-language YouTube channel 19.3M or 8.2%, Rockstar Games 4.6M or 2.0%, PlayStation's own account 3.8M or 1.6%, IGN 3.1M, a 72K-follower TikTok creator 2.9M.

ALT PlayStation top creators by engagements over the past day: a Spanish-language YouTube channel 19.3M or 8.2%, Rockstar Games 4.6M or 2.0%, PlayStation's own account 3.8M or 1.6%, IGN 3.1M, a 72K-follower TikTok creator 2.9M.

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Hasselblad ran 10.9 times its daily average over the past day: 29.7M engagements, 90% on TikTok. Daily engagements climbed from under 1M in early October to 13.3M on Oct 26, around OPPO's Find X10 launch. OPPO's Thailand TikTok carried 83.8%. Check a partner's channels first.
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Who is actually driving the Hasselblad conversation, ranked by engagement: lunarcrush.com/en/topic/hass…

Hasselblad: what's the conversation

Live mention volume, sentiment, trending posts, and the creators driving the Hasselblad conversation right now.

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Macbook drew 27.4M engagements in the 24 hours to this morning, 26% under its own daily average. Sentiment ran 88%, 17 points above average, ahead of a reported launch this week. Mood warms before volume arrives. The pre-launch window is the cheap one to buy.
Macbook over the 24 hours to Oct 27: 27.4M engagements, 26% under its daily average, sentiment 88% against a 71% daily average, 9,687 creators. Network split X 52%, TikTok 24%, YouTube 21%.

ALT Macbook over the 24 hours to Oct 27: 27.4M engagements, 26% under its daily average, sentiment 88% against a 71% daily average, 9,687 creators. Network split X 52%, TikTok 24%, YouTube 21%.

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Macbook's full network and sentiment breakdown on LunarCrush: lunarcrush.com/en/topic/macb…

Macbook: what's the conversation

Live mention volume, sentiment, trending posts, and the creators driving the Macbook conversation right now.

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Pinterest held 79% sentiment in the 24 hours to this morning, a point under its average. Its sentiment themes split on AI-generated art: 55% appreciation, 45% concern it is flooding feeds and eroding trust in curation. Test AI creative there against the split, not the score.
Pinterest sentiment over the past day: 79%, daily average 80%. Sentiment themes: 55% praise for AI-generated art, 45% concern that it floods feeds and erodes trust in curation.

ALT Pinterest sentiment over the past day: 79%, daily average 80%. Sentiment themes: 55% praise for AI-generated art, 45% concern that it floods feeds and erodes trust in curation.

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One question to Claude with the LunarCrush connector: rank F1 drivers by sentiment today, with engagement. Past day: Sainz 92% positive on 3.8M engagements. Russell 83% on 14.2M. Verstappen 76% on 34.8M, the most. Loudest and warmest are different shortlists.
Prompt card: Rank F1 drivers by sentiment today. Share of positive posts over the past day: Sainz 92%, Piastri 86%, Russell 83%, Norris 80%, Hamilton 78%, Verstappen 76%, Leclerc 74%.

ALT Prompt card: Rank F1 drivers by sentiment today. Share of positive posts over the past day: Sainz 92%, Piastri 86%, Russell 83%, Norris 80%, Hamilton 78%, Verstappen 76%, Leclerc 74%.

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The Timberwolves' own TikTok, 1.8M followers, drove 7.9M engagements on the team over the past day. ESPN's 61.6M-follower TikTok drove 3.3M. Team TikTok and X together: 26.1% of 39.4M. LunarCrush ranks team channels beside media by topic engagement. Price sponsorships on that.
Bar chart of top creators on the Minnesota Timberwolves over the past day. The team's TikTok drove 7.9M engagements (20.0%), ESPN's TikTok 3.3M. Team TikTok and X together: 26.1% of 39.4M.

ALT Bar chart of top creators on the Minnesota Timberwolves over the past day. The team's TikTok drove 7.9M engagements (20.0%), ESPN's TikTok 3.3M. Team TikTok and X together: 26.1% of 39.4M.

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The US Grand Prix drew 112.1M engagements on race day in Austin, Oct 25. From Sep 27 to Oct 18 it averaged 868K a day. The build started Oct 19. The six days before the race carried 59.2% of race week's engagement. A race-weekend-only activation misses most of it.
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The US Grand Prix conversation, day by day: lunarcrush.com/en/topic/unit…

United States Grand Prix: what's the conversation

Live mention volume, sentiment, trending posts, and the creators driving the United States Grand Prix conversation right now.

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The top creator on iPhone over the past day was a shop. TikTok Shop's Vietnam account, 2.1M followers, drove 27.6M engagements. A creator with 31.8M TikTok followers drove 22.9M. Commerce accounts now sit in the same creator ranking as influencers. Map both before you brief.
Scatter of followers vs engagements on iPhone content over the past day. TikTok Shop's Vietnam account, 2.1M followers, drove 27.6M engagements, ahead of a 31.8M-follower TikTok creator at 22.9M.

ALT Scatter of followers vs engagements on iPhone content over the past day. TikTok Shop's Vietnam account, 2.1M followers, drove 27.6M engagements, ahead of a 31.8M-follower TikTok creator at 22.9M.

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Every creator on iPhone, ranked by engagement: lunarcrush.com/en/topic/ipho…

Iphone: what's the conversation

Live mention volume, sentiment, trending posts, and the creators driving the Iphone conversation right now.

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Liverpool's own X, TikTok and YouTube drove 52.7% of the club's 58.3M engagements over the past day. Manchester United's own X account drove 5.5% of 357.7M. No other United channel made its top ten. United's sponsors are buying into a conversation the club does not lead.
Chart: Liverpool's own X, TikTok and YouTube accounts drove 52.7% of the club's 58.3M engagements over the past day. Manchester United's own X account drove 5.5% of 357.7M; 94.5% came from everyone else.

ALT Chart: Liverpool's own X, TikTok and YouTube accounts drove 52.7% of the club's 58.3M engagements over the past day. Manchester United's own X account drove 5.5% of 357.7M; 94.5% came from everyone else.

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