LONDON Advertising

The fans want to be in the fan campaign, and, they want their portrait to be taken by a world class photographer. Luckily, we have worked with quite a few of those along the way. #Advertising #GregWilliams

Something that is immeasurably challenging is worth doing as most people give up. We were told that we couldn’t put an advert onto the hoarding at Mandarin Hyde Park during renovations. So, we created a 5-story high piece of art instead. And about £40 million of PR. #Advertising

Across time, geographies, messages and media – especially as range of media has multiplied. Result was highest brand awareness in the category even in US where MO had only 10% of the hotels than Four Seasons or Ritz Carlton. #Advertising #Brand #Marketing

Problem with many endorsement campaigns is people remembered the celebrity not the brand. Creative leap of linking ‘fan’ in headline to fan logo resulted the highest ad recall ever recorded by Ipsos Mori for any advertiser – with a tiny global media spend of only $5m.#Advertising

Differentiation vs. Distinctiveness? We choose distinctiveness every time. Luxury hotel advertising all showcased the same stunning visuals. We helped Mandarin Oriental stand out by focusing on loyal guests. Now, they lead in awareness with fewer hotels and less ad spend.

After 25 years with Mandarin Oriental, we’ve learned that simplicity is key. Great advertising distils complex ideas into messages that stick. “I’m a Fan” does just that—three words and a discerning celebrity say it all: the rich and famous choose Mandarin Oriental. #ImAfan

From day one of the I’m A Fan campaign we wanted authentic fans —and agreed we’d never pay celebrities but instead donate to their chosen charities. This strategy has raised over $1M for causes worldwide. Turning I’m A Fan of Mandarin Oriental into I’m a Fan of doing good.

We have collaborated with @CSIWorld to fight against the Illegal Empire who sell fake goods that wreck real lives. Please head to stoptheillegalempire.com to show your support by clicking the ‘YES’ button #FakesWreckLives #StopTheIllegalEmpire #CrimeStoppersInternational

Very proud of our team for getting this amazing takeover of LAX airport ready so that it could be launched moments after our @MO_hotels fan @myeoh_official had been awarded her Oscar. Especially as she was the very first Fan we recruited to join the campaign 24 years ago.

LONDON's top picks for the best of what's on in London this November createsend.com/t/d-1A9C5A875…

We are delighted to have received 2 awards by M&A Today: Best UK Advertising Agency of the Year and Best UK CEO of the Year. To win these awards requires at least 23% of votes from their 371,000+ global readership of industry leaders 🏆🏆

Don’t miss our CEO @LONDONadman speaking at 12.45 at the FTE - Follow the Entrepreneur event on How #advertising can help turn a #startup into a #unicorn 🦄 You can watch it live here lnkd.in/gzPmQryW

Check out our top picks for the best of what's on in London this October! createsend.com/t/d-2F87A2E38…

Tune in at 11:20 this morning to hear LONDON's CEO @LONDONadman being interviewed on opportunities for collaboration between the Nigerian and UK advertising industries!! 🇳🇬🇬🇧 lbbonline.com/news/meeting-o…

We'd like to thank The Drum judges for awarding our LONDON self campaign with yet another award - in the Best Marketing and Advertising Strategy category. It does beg the question: if other ad agencies believe in advertising, why don't they? #advertisingworks

Congratulations to LONDON Advertising's @LONDONadman winning Global CEO Excellence Awards: Best Communications & Advertising CEO!! 🏆

"LONDON Advertising won the business without a pitch, on the back of its own ad campaign" #advertisingworks #ethicalinvesting campaignlive.co.uk/article/e…