Here's my take on this:
1/ The 80% number will plateau, but the AI layer will keep growing until it gets to 90%.
Coverage went from about 15% to 50% to 80%+ in two years, so thereās not much room left, of course.
The remaining queries are mostly navigational, local, shopping, and a few sensitive categories where other SERP features already dominate.
2/ AI Overviews will get longer and carry fewer outbound links, AI Mode will move toward being the default experience, and click-throughs will be squeezed further.
Informational content sites take the hardest hit. The survivors will have something an overview canāt replace: proprietary data, tools, a community, or a direct audience.
3/ Off-site presence becomes the main ranking factor.
When the answer is synthesized, what matters is what the web collectively says about a brand.
Reddit, YouTube, review platforms, and comparison listicles are what models pull from.
It also means Redditās leverage keeps rising, and so will its enforcement and Googleās incentive to reweight sources.
Check: visibilitygecko.com
4/ Paid will move into the answer. ChatGPT ads are now running, some served through Amazon DSP, and Google will put more ads inside and around AI Overviews.
Within 12 to 24 months, āget cited organicallyā and ābuy placement in the answerā will be sold side by side.
5/ GEO as a standalone category probably has a two- to three-year window.
Right now itās differentiated.
By 2028 every SEO agency will offer it and visibility tracking will be commoditized inside Semrush, Promptwatch, Peec AI and similar tools.
6/ What could slow this thing down: EU regulatory pressure (publisher complaints under the DMA), lawsuits over accuracy (Google is now answering even fake queries), and the tension between AI Overviews and Googleās own ad clicks.
Any of these could cause pullbacks in specific verticals or markets.
I wouldnāt bet on a reversal of the overall trend.
Google AI Overviews now show for 80%+ of search queries, data from Semrush, SE Ranking and seoClarity
seroundtable.com/over-80-of-ā¦
Breaking: Anthropic is heading to Nasdaq under $ANT.
$16.3B in six-month revenue, an $80.7B reported loss, and hundreds of billions in compute commitments.
The AI race is getting expensive. š
BREAKING: Anthropic officially files its S-1 registration statement for an IPO, seeking to list on the Nasdaq under the ticker symbol $ANT.
FULL SUMMARY OF ANTHROPIC'S S-1 FILING:
1. Anthropic posted H1 2026 revenue of $16.3 billion with a net loss of $80.7 billion
2. Anthropic says it does not expect to pay a dividend "in the foreseeable future"
3. Expects to spend up to $120.5 billion on SpaceXAI and Nvidia compute
4. Expects to spend up to $114.5 billion with Google through 2033
5. Revenue growth rate "may not be sustainable" and "may decrease"
6. May be required to seek additional financing "sooner than expected"
7. 5% of Anthropic's shares will go to the "Anthropic Public Benefit Fund"
8. S-1 includes warnings of AI's "catastrophic existential risks to humanity"
Markets currently expect Anthropic to raise as much as $100 billion at a valuation of ~$2 trillion.
The company is reportedly targeting an IPO in the week of November 16th.
Good news for smaller creators: New posts may finally get a fairer shot at reaching people.
What matters most:
⢠First 2 hours are crucial
⢠Original content wins
⢠Reading time matters more
⢠Shares > likes
⢠Quality > posting frequency
⢠Engagement bait can kill your reach
Post less. Make every post count.
X ALGORITHM UPDATE šØ
X just stopped cutting new posts first, and that should help small accounts (I check it daily with Claude and share updates worth sharing with you)
tl;dr:
- X can only check 2,800 posts each time you open your feed
- new posts used to be last in line, so they got cut first
- now everything gets cut equally, new posts included
- posts labeled low quality or misinfo now show a warning, and people can't like, reply or share them
- no score changes this time
lesson learned: your new posts now get a fair chance to be seen. Your first 2 hours still matter most.
full details:
- How it worked until this week
Every time someone opens For You, X collects around 3,700 posts it could show them: posts from people they follow, popular posts, posts liked by similar people, and brand new posts.
But X only has time to check 2,800 of them.
So it just took the first 2,800 in line. Brand new posts were at the back of the line. When there were too many, they were the ones left out... and a post that never gets checked can't be shown.
- What changed
Now everything gets cut by the same amount. 25% too many? Every type of post loses 25%, new posts included. Nobody goes first.
- Why small accounts should care
Those brand new posts are under 2 hours old, with under 8 likes and under 500 views. That's where most posts from smaller accounts are.
My read: they now get a fair chance instead of being cut first. How often X actually hits the 2,800 limit isn't in the code, so I can't tell you how big the difference is.
- Low quality and misinfo posts now show a warning
If X labels your post as low quality or misinformation, people who don't follow you see a warning on it, and they can't like, reply, repost, bookmark or share it. The code doesn't say what gets a post that label.
Here's a recap of what you should be doing:
- a new post gets its extra push only in its first 2 hours and first 200 views, so post when your people are online
- likes carry more weight than ever at 0.66 each
- people sticking around pays, the time-spent score is 50% higher than two weeks ago
- a read of 10+ seconds after someone opens your post adds 0.4
- the boost favors the post with the best like rate from its first viewers
- accounts up to 50K can get one fresh original lifted to roughly 16th
- nothing beats a copy link share, it scores 20
- replies, quotes and DM shares each score 5
- talk with your mutuals, replies between you score 20 instead of 5
- originals are the only posts that travel outside your follower base
- the 1st and the 32nd like each open a new route to strangers
- your 2nd post in the same feed is worth 62% of the first, so pick your best one
- videos still need 10+ seconds to qualify for the video lists
- earning a follow adds 4
- a pinned post with a bad link can flag the account for 7 days, worth a quick check
What you should NOT be doing:
- posts that get labeled low quality or misinfo now carry a warning, and nobody outside your followers can like or share them
- video alone won't carry you, an open counts 0.02 and the watch 0
- hide-worthy posts cost more, "not interested" sits at -52.27
- a post at 3am burns its 2 hour window before anyone sees it
- a tap that turns into a bounce is worth only 0.3
- replies and reposts don't get past your followers
- insults get your post hidden from anyone who doesn't follow you
- adult media in 3 of your last 5 posts puts a label on your account
- disguised content in videos gets checked from 64 likes, harder at 512
- self-reply chains under big accounts risk being zeroed
- one account label and non-followers stop seeing you entirely
- low-rated links don't belong in your pinned post
- recycled wording can get tagged as copypasta spam
- strangers tagged plus a low quality link is a pattern X flags
- engagement bait has no size exemption
- several posts in a row end up competing with each other
- hashtag stacks add nothing
- bookmarks are still worth 0
- 48 hours in, For You is finished with a post
That was one of Kimi's best races this year. Well done, kid.
Mercedes found Kimi Antonelli in a go-kart at age 11.
They spent $10M over 7 years developing him. They paid for coaches, nutritionists, gear, and English lessons.
He got his driverās license weeks before his F1 debut in Hamiltonās old seat.
Heās 20 now and about to be the youngest F1 champion ever.
Best seed investment in sports history!
Post-AI business idea #85:
Sell and install plywood boards wherever protests are scheduled.
So basically, everywhere. š
Alek Asaduryan retweeted
I've worked on Reddit marketing for 42 brands over the past 2 years.
Some strategies brought actual customers. Others got accounts banned.
Here are 10 lessons I'd share with anyone trying to grow a brand on Reddit in 2026. š
Find the asset early.
Fund it fully.
Survive the ugly year.
Then let compounding do the rest.
Mercedes found Kimi Antonelli in a go-kart at age 11.
They spent $10M over 7 years developing him. They paid for coaches, nutritionists, gear, and English lessons.
He got his driverās license weeks before his F1 debut in Hamiltonās old seat.
Heās 20 now and about to be the youngest F1 champion ever.
Best seed investment in sports history!
Mercedes found Kimi Antonelli in a go-kart at age 11.
They spent $10M over 7 years developing him. They paid for coaches, nutritionists, gear, and English lessons.
He got his driverās license weeks before his F1 debut in Hamiltonās old seat.
Heās 20 now and about to be the youngest F1 champion ever.
Best seed investment in sports history!


















