We power the connection of fans to the brands and experiences they love through our playbook of media & technology solutions for sports and live events.
Dallas, Texas
Joined October 2008
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- Following1.4K
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A new teammate for the Huskies! 🏀
@UConnHuskies x @NJMIns are teaming up for basketball gameday visibility and The Standard presented by NJM Insurance.
Connected by Learfield’s UConn Sports Properties.
🔗 bit.ly/4z2UBN4
#UConn #Learfield
GAME-WINNER FOR THE DUCKS. 🦆
@oregonfootball found the end zone to secure the win over Nebraska, with @VoiceoftheDucks on the call for @UOSportsNetwork.
Turn up this week’s #CallOfTheWeek. 🔊
#GoDucks | #CollegeFootball
Tiger pride, multiplied. 🐯
@multiplicu x @MizzouAthletics:
▪️ 50+ student-athletes
▪️ 50+ NIL activations
▪️ 11.2M social impressions
Watch how the partnership came to life through NIL: bit.ly/4hOXafy
#Mizzou #NIL
Hoosier pride, stitched in. 🔴⚪
@IUHoosiers and @MerchantsBankIN expand their partnership with a five-year jersey patch agreement across all 24 varsity sports!
Debuting Oct. 17 vs. Ohio State.
Read more: bit.ly/4z0uDJZ
#GoIU #Learfield
Hilltopper history, stitched in. ⚾🥎
Watch the reveal of @FranklinBankKY as @WKUSports Baseball & Softball’s first jersey patch partner, facilitated by @WKULearfield.
Full story: bit.ly/4jn1Jiq
#GoTops #Learfield
Historic news for Drexel Athletics 🏀
Working with Dragons Sports Properties, @DrexelDragons and @420Steamfitters announced the Dragons’ first-ever jersey patch sponsorship for men’s and women’s basketball.
Learn more: bit.ly/4i070Ks
#SportsBiz #CollegeAthletics #Philadelphia #Learfield
Panels, new connections, and a reason to celebrate! 👏
Our team joined @_WomenLeaders in Chicago to share ideas and move opportunities for women in sports FORWARD, including celebrating Kim Damron as a 2026 Nike Executive of the Year. 🏆
#WomenLeaders #Learfield
Congratulations to @KimDSports, Learfield President of Sports Properties, on being honored as a 2026 Nike Executive of the Year at the @_WomenLeaders Annual Convention! 👏
Proud to celebrate her leadership and impact across sports.
#WomenLeaders #Learfield
From the end zone to every Mustang uniform. 🐎
@SMUMustangs and @_texascapital are expanding their partnership across all 17 varsity programs, a first for an all-sports jersey patch agreement at a Texas Power Four program.
Proud to help power it.
Learn more: bit.ly/4dvYDow
#PonyUp
A first for New York’s Team. 🔴
@StJohnsRedStorm welcomes AlumniFi as its Official Credit Union and first jersey patch sponsor across eight programs, through our St. John’s Sports Properties team.
Read more: bit.ly/4jcOXCW
#Learfield #StJohns #AlumniFi
Moving FORWARD together. 💪
The @_WomenLeaders Annual Convention connects great minds and expands opportunities for women in sports. Learfield EVP Deana Barnes @DBarnesTix moderated today’s Power Panel on driving revenue from any role.
#WomenLeaders #Learfield
A UTA alumnus is investing in the next generation of Mavericks. 🏀
@44farms becomes @UTAMavs’ inaugural men’s and women’s basketball jersey patch sponsor in 2026–27. Proud to help bring this partnership to life.
🔗 bit.ly/3VJArJ9
#BuckEm #Learfield
More visibility for @uabmedicine. More support for the Blazers. 🐉
A five-year expansion with @UAB_Athletics adds basketball jersey logos and football, baseball, and softball helmet branding, developed with Learfield’s Blazer Sports Properties.
Learn more: bit.ly/4jSI1uQ
#GoBlazers #Learfield
A first for the Hilltoppers. 🔴 @FranklinBankKY is stepping up to the plate as WKU’s first jersey patch partner, with placement on baseball and softball uniforms.
Proud of @WKULearfield for bringing this partnership to life. #GoTops #Learfield
Through the partnership, Franklin Bank & Trust becomes the first brand to adorn Hilltopper uniforms with jersey patch placement on the chests of WKU's baseball and softball game day threads.
@FranklinBankKY | @WKULearfield
wkusports.com/news/2026/10/1…
GAME-WINNER IN RED RIVER. 🎯
@OU_Football knocked off No. 1 Texas with a field goal in the closing moments, with @TRowOU on the call.
Turn up this week’s #CallOfTheWeek. 🔊
#OUDNA | #BoomerSooner | #RedRiverRivalry
An iconic rivalry. A renewed commitment. 🏈
@Allstate renews its title sponsorship of the @RRRivalry featuring @TexasLonghorns and @OU_Athletics. Learfield is proud to help connect brands and fans through this tradition.
Details: bit.ly/4yIy9Zq
#RedRiverRivalry
Welcome Bruce Mosley, our new GM of Davidson Sports Properties! 👏
With 30 years of experience in the sports industry, Bruce will help grow sponsorships, deepen fan connections, and unlock new revenue opportunities for @DavidsonWildcat.
Learn more: bit.ly/4zm2RHB
#Learfield #CollegeAthletics
College gamedays take teamwork. Athletics pros and brand partners: what’s your unofficial gameday title? 🏟️
Vote below. Wearing all four hats? We see you.
#CollegeAthletics #CollegeSports
50%Chief Problem Solver
0%Keeper of the Schedule
50%Relationship Builder
0%Content Capture Captain
2 votes • Final resultsA first for @MKEPanthers! 🐾
Tabak Law becomes Milwaukee Athletics’ first jersey patch partner across men’s and women’s basketball and soccer.
Proud to connect hometown brands and college sports through Panthers Sports Properties.
Learn more: bit.ly/4j8mo9M
#Learfield #ForTheMKE
