Gene Mello retweeted
Replying to @LeasingSoCalCRE
Negotiating with a toddler prepares you for any CRE deal
Gene Mello retweeted
I came to America at 11 years old, not speaking the language, with parents who left everything behind for a shot at something better.
By 12, I was working in a jewelry store after school. Sweeping floors, polishing cases, learning how a business actually runs. I didn’t know it then, but that store was my first classroom in the only subject that mattered: opportunity.
At 17, I started a business from my parents’ basement. No connections, no capital, no fancy degree. Just a kid with an internet connection in a country that didn’t ask where I came from, only what I could build.
That’s the thing about America that people who were born here sometimes forget. In most of the world, your ceiling is set the day you’re born. Here, the ceiling is a suggestion.
Every company I’ve built, every job I’ve created, every risk I’ve been able to take exists because this country made one simple bet: give people freedom and get out of their way.
I’ve been paying that bet back ever since. Gladly.
Happy 4th of July. To the country that took in an 11-year-old immigrant kid and asked for nothing but effort in return.
🇺🇸
Gene Mello retweeted
Around 8% Property Taxes!
Yes, that is approximately what you're paying in Cook County, Illinois.
It covers much of the area around Chicago, and is one of the wildest things I've ever heard in commercial real estate.
What a mess !
Gene Mello retweeted
Does not happen if not for this platform.
The beauty here is to turn online connections into real life relationships and real business.
How did I first meet Gene?
One of the Galas ❤️
Got a deal done today w @realEstateTrent & his team. Was a great process where both sides were able to get important items in a truly fair deal. A win can be had for both parties instead of many that truly try & squeeze every oz of juice out. Look forward to you having a burger!
Gene Mello retweeted
Travis Steele lost his job at Xavier in 2022.
Tonight, he finished the most improbable undefeated regular season in college basketball history.
It's a great lesson for all of us in life.
Tough situations can ultimately be the incubator for great turnarounds.
Gene Mello retweeted
A chance meeting that changed my life...
On July 14, I got a message that stopped me in my tracks:
It was from a man named Wade Lytal. His 8-year-old daughter, Kellyanne, was one of the 27 little girls who lost their lives in the tragic flooding at Camp Mystic on July 4.
"Being a college football coach it is easy to drift away and only focus on my career but the way you explained the real amount of time we have with our kiddos really struck me. It helped me cherish those last few months I had with my daughter. It made a lasting impact on my life."
I read it aloud to my wife, our son nearby playing with his toys, and we both immediately began to cry.
To have suffered such an unimaginable loss—and yet, to have the grace, presence, and spirit to send a message like that—I knew this man was different.
I knew I had to meet him.
Last week, I pulled up to a small lunch restaurant in San Antonio and sat in the courtyard.
A young man came around the corner and entered the courtyard, a warm smile masking his tired eyes.
For an hour, we sat and talked over a simple meal.
About his daughter, Kellyanne, a beautiful girl with a heart overflowing with kindness and a bold, courageous spirit.
About loss. The struggle. The indescribably painful waves of grief.
About faith. The church. The community who had wrapped them in love.
About identity. The questions about never being the same again. About accepting that the same is no longer an option.
About fatherhood. Being a pillar of strength for his wife and second daughter. Showing up for them as his duty. His responsibility.
And most of all, about time. The time he had cherished with Kellyanne. The memories he had created with her. The precious moments. The lack of regrets because he knew he had been present in those last few months. He had really been there.
He had really loved her. And she knew that.
I got in the car, called my wife, and broke down.
All I could think to say was this:
He didn’t know it was the last time. But he lived like it was.
Writer and philosopher Sam Harris once said, “No matter how many times you do something, there will come a day when you do it for the last time.”
There will be a last time your kids want you to read them a bedtime story. A last time you’ll go for a long walk with your sibling. A last time you’ll hug your parents. A last time your friend will call you for support.
All of the things we take for granted today are things we’ll wish we could go back and do.
There’s a last time for all of it.
You won’t know when it’s the last time. But you can live like it is.
***
I feel an immense gratitude and privilege that Wade (@CoachLytal) reached out and allowed me to share this story with the world.
My hope is that it creates ripples in the way you live...
To pause just a little bit longer. To hug just a little bit harder.
To live like it's the last time.
Gene Mello retweeted
Trying to lease your center but nothing’s working?
I just talked to an owner who bought a shopping center in his own town, love that. But he couldn’t lease it. He sent me a brochure, a flyer, a video… and none of it made sense.
The big issue? He was trying to market to everyone, and that means no one.
Here are some of the things what I told him:
📌 Pick one use per brochure - don’t throw in every possible use on the same flyer.
📌 Don’t advertise it for sale if you’re trying to lease. 📌 Don’t mention an outparcel if parking is already tight.
📌Ask your agent how many businesses they’ve prospected. (Spoiler: probably not enough.)
You can’t throw the kitchen sink on a flyer and expect it to work. Focus your message. Know your prospect. Be strategic.
If you're stuck, send me your site plan. I’ll tell you the truth.
Discover more tips on leasing your shopping center: youtu.be/SRICkUynwd0
Gene Mello retweeted
For Lease! 👏
3450 El Cajon Blvd, San Diego, CA 📍
For more information, please contact: Gene Mello IV and Josette Odgers ☎️
#Matthews #CRE #RealEstate #ForLease #SanDiegoRealEstate
Gene Mello retweeted
CFA's #1 Performing Location - $19.3M (up 15%). Even as one of their brokers and sitting front row... it's hard to fathom the efficiency required to do that through a drive-thru in 6 days a week.
Some of the latest results from 2024 for @ChickfilA:
- Systemwide Sales - $22.4 billion (up 5.4%)
- Average Unit Volume - $7.4M (per Technomic)
- AUV (free-standing) - $9.3M (26% higher than AUV)
- AUV (mall) - $4.5M
- #1 Performing Location - $19.3M (up 15%)
Just incredible numbers!
Gene Mello retweeted
They said Matthews™ knows how to celebrate success… so we took it to paradise 🤝
#ChairmansTrip2025
Gene Mello retweeted
Matt LoPiccolo represented the seller in the $22,500,000 disposition of Merced Mall. This is the first regional mall to transact in California in 2024 year-to-date. Read more about the transaction below 👇
🔗 matthews.com/press-release/m…
#Matthews #CRE #RealEstate #MercedMall
Gene Mello retweeted
Rich Eisen remembers Bill Walton with an incredible story that is well worth your time. ❤️
(via @RichEisenShow)
RICH'S AMAZING BILL WALTON STORY FROM KATY PERRY MUSIC VIDEO
@TheRokuChannel
Gene Mello retweeted
San Diego Tech is booming.
Today, @NealBloom and I hosted 40+ founders and investors in partnership with @GunderIPO @sequoiaTPI & @jpmorgan.
We hosted it in Mission Valley at Puesto.
Building a close-knit, collaborative, & thriving community day-by-day.
Long SD.

























