CDMO @LOreal SAPMENA, Ex @Facebook & @McDonalds, Recovered Adman. London bred, #DigitalNative, Global #geek, Parisian. Father x3. Tweets are my own opinion.
Singapore
Joined January 2008
- Tweets5.7K
- Following1.8K
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Lex Bradshaw-Zanger retweeted
The more marketing becomes driven by tech and data, the more it becomes about people.
Lex Bradshaw-Zanger retweeted
🌱 Beauty innovation today is built on collaboration, not just labs.
Hear how Lex Bradshaw-Zanger explains L’Oréal’s open innovation strategy through the Big Bang Beauty Tech Innovation Program. 👩🔬🤝
#BeautyTech #OpenInnovation #Startups #AI
loom.ly/h_c2uVY
Stuck in the Measurement Trap: Why Our Obsession with ‘Easy’ Metrics Is Killing Real Marketing… medium.com/p/stuck-in-the-me…
Lex Bradshaw-Zanger retweeted
Weird discrepancy. If you book a £60 taxi from an airport you are met at arrivals and your luggage is carried to the car. If you book a £500 car rental, you have to queue for 30 minutes and then find your own car 700 yards away in some Ballardian hellhole basement garage. – at London, England
Looking forward to kicking off the judging for the 2025 APAC Effie Awards next week.
And check out all our 2025 jury here:
lnkd.in/gB4qTrBc
#Effies #APACeffies #FutureOfMarketing #Marketing #Advertising #Effectiveness #EffieAwards
Lex Bradshaw-Zanger retweeted
My latest article, magicnumbers.co.uk/articles/…, is all about this challenge, and how to navigate it in the coming years.
Lex Bradshaw-Zanger retweeted
'When something is so different that it stops you & breaks the two-second rule.'
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@System1Research's @andrewtindall_ on the best practice for OOH including our @British_Airways 'Windows' campaign for playing with the rules of the medium via @TheDrum 🔽
thedrum.com/opinion/2024/08/…
Lex Bradshaw-Zanger retweeted
The best WiFi ad made in years.
All without trying to sell you a product.
@VCCP's new ad for @virginmedia ticks all the boxes. It's emotional, there's a story and it's incredibly well branded.
It scores almost full marks in @System1Research testing: testyourad.system1group.com/…
Lex Bradshaw-Zanger retweeted
This Christmas, give yourself the gift of time and marketing insights! 🎁
Enjoy some of our favourite @UncensoredCMO podcasts from the year, featuring Jon Evans and industry stars. Perfect excuse for some 'me time' with a hot chocolate! ☕✨
Listen here: hubs.la/Q030lzYM0
Lex Bradshaw-Zanger retweeted
There's a fundamental tension facing marketers today: brands need consistency and repetition, but the platforms tell them they need loads of fresh new content.
My latest in @MarketingWeekEd on brand building in the age of creative fragmentation.
marketingweek.com/brand-buil…
Have been trying to use the @bookingcom price match service for 8 weeks and all they do is ask for impossible information to avoid paying out. Feel like the #PriceMatch is a complete fake. Unacceptable service #fail.
@bookingcom even after accepting the price match, now you want me to reconfirm it before paying out! Anything to not keep the customer promise #fail #bookingcom
Lex Bradshaw-Zanger retweeted
✨ Thayer Lavielle, EVP The Collective, @Wasserman
✨ @EricaKerner, MD, Global Head of Sponsorship & Events, @StanChart
✨ @LexBZ, Chief Marketing & Digital Officer, L'Oréal
✨ @akshatrathee, Co-Founder and Managing Director, @NodwinGaming
✨ @AndrewBatey, CEO, @beatdapp
Lex Bradshaw-Zanger retweeted
One of the most interesting findings from analysing of the IPA effectiveness databank comes from @System1Research
They've found that campaigns which have a fluent device (a long running mascot or character who is central to the drama of the ads) outperform those that don't on a range of measures
Lex Bradshaw-Zanger retweeted
#PowerList #2024 The power players shaping the region's brand landscape. Here is the definitive list of Asia-Pacific’s marketing elite, as chosen by the editorial team at #Campaign Asia-Pacific. Congratulations to all the CMOs on this year's list!
campaignasia.com/article/apa…
Lex Bradshaw-Zanger retweeted
Google just released AI courses for free.
No prerequisites or fees required.
Here're 10 FREE courses you don't want to miss:
Lex Bradshaw-Zanger retweeted
Lex Bradshaw-Zanger, Chief Marketing & Digital Officer at L’Oréal SAPMENA, comments on how he is excited to spotlight outstanding marketing work as a Head of Jury at the APAC Effies 2024.
#loreal #APACEffies #APACEffie #Marketing #Advertising #Effectiveness #Effies #effieawards
