Watched “Spider-Man: Brand New Day.” A lonely hero. A lonely Spidey. A lonely Peter Parker. It felt fresh, and I really enjoyed it. Until now, Spider-Man films have generally been grouped into self-contained trilogies. With each new iteration, the cast and creative team changed, allowing the franchise to reinvent itself for a new era. This time, however, while both the cast and the story continue from the previous film, everything has been reset. The film focuses on Peter, once again alone, and the loneliness and inner conflict that come with that. It can be seen both as the beginning of a new series and as a direct continuation of the last one. A very clever structure. In the age of social media and its immense power to amplify every opinion, striking the right balance between what filmmakers want to create and what audiences expect has become incredibly difficult. Genuine, heartfelt filmmaking is becoming increasingly challenging. Because of that, this is a film that puts the “Brand” in “Brand New Day” to the test, as part of a blockbuster franchise that simply cannot afford to fail. 🕷️