When AI Overviews appear in a Google search, the click-through rate decreases by nearly 60%. With the prevalence of Google’s AI tools, it can feel hopeless to understand how to rise to the top.
But you can still win at search without customers clicking on your website by following these two steps.
Step #1: Get Recommended by AI
Once you have the data, you can optimize. It’s similar to traditional local SEO work, such as:
Accurate and complete business profiles
Consistent citations
Strong reviews
Useful website content
All of these feed what AI says about your business.
Even though zero-click searches are rising in popularity, it’s important not to drop local SEO.
Track AI visibility and traditional local rankings to ensure you’re locked in on your target market during this technological shift.
#localSEO #LocalFalcon
It can be so frustrating to see a competitor show up in a ChatGPT search with your business nowhere to be seen.
But before you pull your hair out, here are a few places to investigate to remedy the situation.
A thread:
Local Falcon's AI visibility scan reports help you remedy this with:
Buyer persuasion score: how persuasively AI describes your brand to potential customers
The words and phrases AI consistently associates with your business, and the sentiment behind them
The good news: AI visibility is something you can measure and improve.
With the right data, you can see where you stand and what to work on next.
#GEO #ChatGPT #Gemini #AIOverviews #AIVisibility
Ignoring the sources AI cites? You’re missing clues to earning more mentions.
Use citations to:
• Find directories you’re missing from
• Spot publications AI cites in your niche
• Aim your PR at outlets AI trusts
The sources AI cites are a roadmap. Follow them to find your next mention.
#AICitations #AIVisibility
Before you sign a lease, or move locations, scope out the competition. 📍
@ColanNielsen shares why our Local Falcon Competitor Report belongs on your checklist when choosing a new location. A little research now can help you spot visibility challenges before you move in.
Thinking about moving or opening a new location?
Run a @LocalFalcon Competitor Report first. It shows how many competitors are near you and where they sit.
Being close to competitors can make ranking on Google Maps harder, and Google may even filter your listing out.
One ChatGPT search can’t tell you how visible your business is locally. AI results shift constantly.
For example, AI Overview content changes 70% of the time between observations.
To know your real AI visibility, you need data that shows how you appear from one city, neighborhood, or block to the next.
Local Falcon’s AI Visibility grids:
• Simulate searches from a specific pin on the map
• Track responses across different AI platforms
• Collect brand mentions and citations
With Local Falcon, you get real data you can use to optimize your AI searches.
What methods have you been using to track your mentions on AI platforms?
#AIVisibility #ChatGPT #LocalFalcon #GEO
Who you gonna call? No one! Because Gemini can do it for you.
If you’re a Pixel 11 user in the US, with a paid Google AI subscription plan and the Gemini mobile app, Gemini can call businesses for hours, product availability, and more.
Have you tried it out yet? Comment how it went!
AI visibility trackers are all the rage right now, and for good reason! With the prominence of AI search platforms, businesses need to know how to appear in relevant searches. Many tell you how often AI mentions your brand, but it doesn’t give you the location.
At Local Falcon, we offer insights on how your business performs across a specific city, neighborhood, or service area.
Let’s break down how it works.
Step 3: Check Key Visibility Metrics
The following metrics are included to help you understand your ranking:
Share of AI Voice: How often AI mentions your business.
Buyer Persuasion Score: How well AI’s language points customers to or away from your business (scale from 110 to +10)
Average Rankings: Where your business typically falls in the order AI mentions brands.
Reports are great. Instructions on what to do next are even better.
Every report comes with Falcon AI analysis recommendations to help improve your local AI visibility for target search terms.
Local Falcon takes AI optimization and turns it from a guessing game into a locked-in strategy.
#AIVisibility #GEO #AIOptimization

