@Lu_Class_

@Sportico Top 50 SportBusiness Twitter accounts • MSc Economics & Management • SportsBiz • FootballFinance

 Poland
Joined January 2015
  • Tweets29.6K
  • Following990
  • Followers31.8K
4.5KMedia
🚨Premier League clubs made more than £1bn from their shirts alone last season, taking into account the value of their kit supplier deals, front-of-shirt sponsors and income from sleeve sponsors. Kit manufacturers have committed to providing nearly £492m across twenty agreements.
21
139
21
828
377,955
Newcastle United has agreed a multi-year partnership with Corpay, Inc., a global leader in foreign exchange (FX) and international corporate payments. The deal names Corpay’s Cross-Border business as the club’s Official FX and Cross-Border Payments Partner.
3
1
6
20
24,151
Chelsea's partnership with GAC marks another step in the Chinese automaker's expansion into the European market. In previous years, Chelsea held negotiations with Chery International regarding a sleeve sponsorship deal, but without success.
2
29
1
312
8,282
Interestingly, a few months ago, Chery became the training kit sponsor for AFC Bournemouth.
1
1
8
1,580
Premier League front-of-shirt gambling sponsor ban ‘barely scratched the surface’, study finds nytimes.com/athletic/7708262…

Premier League front-of-shirt gambling sponsor ban ‘barely scratched the surface’, study finds...

A University of Bristol study found nearly 20 per cent of UK broadcast time of the opening weekend featured betting industry marketing.

nytimes.com
1
11
2,599
Audit regulator takes control of inquiry into Man City accounts ft.com/content/eb8c6c38-3362…

Audit regulator takes control of inquiry into Man City accounts

Financial Reporting Council is making ‘preliminary enquiries’ to assess whether there are grounds to open a formal investigation

ft.com
7
46
2
301
26,595
Łukasz Bączek retweeted
Magic hat 🎩
@themagic_tophatOct 19
⚖️ 𝗗𝗲𝗯𝘂𝗻𝗸𝗶𝗻𝗴 𝗠𝗮𝗻 𝗖𝗶𝘁𝘆’𝘀 “𝗶𝗿𝗿𝗲𝗳𝘂𝘁𝗮𝗯𝗹𝗲 𝗲𝘃𝗶𝗱𝗲𝗻𝗰𝗲” A 5,800-word article that relies on the leaked emails & the 2020 CAS decision to explain why no person of sane mind and rudimentary intelligence would buy Man City’s defence. Link below.
32
137
15
660
124,112
Łukasz Bączek retweeted
Paul Quinn
@theeskOct 20
The Esk has a new home. The same independent analysis of football's money, owners and rules, now organised so you can find it: nearly 1,000 articles by topic, club, owner and case, plus new hubs on Everton, Chelsea, the Man City case and the IFR. theesk.org
9
39
1
189
22,897
Real Madrid want the six Premier League clubs that signed up to the European Super League (ESL) to pay a share of the initial costs of the abandoned project nytimes.com/athletic/7704272…

Real Madrid want six Premier League clubs to pay their share of costs of failed Super League (Gift...

Multiple sources say Madrid believe the Premier League clubs are liable for the setup costs of the plan, even though they later pulled out.

nytimes.com
5
10
4
73
8,880
Igaming operator DAZN Bet has become the official betting partner of Spanish football club Atlético Madrid in Spain through a new partnership. The multi-year deal will entail the creation of exclusive initiatives, content and experiences for fans.
1
1
12
2,904
IREN has officially become a sponsor of Real Madrid. The Madrid-based club has announced that a company in the AI cloud and data center sector - founded in Australia and listed on the Nasdaq - will become its "Official AI Cloud Partner."
1
2
14
3,067
Spanish low-cost Vueling has renewed its sponsorship of LaLiga outfit Athletic Club until 2030, with the Spanish airline's logo moving from the shorts to the sleeve of the men's first-team match shirt.
1
8
2,425
Everton, TFG and a potential sale: What happens now? What does it mean for Moyes and transfers? nytimes.com/athletic/7689518…

Everton, TFG and a potential sale: What happens now? What does it mean for Moyes and transfers?...

Last week, Everton's U.S. ownership announced it was open to selling a controlling stake in the club. We explain what might happen now

nytimes.com
3
23
2,897
Łukasz Bączek retweeted
Łukasz Bączek@Lu_Class_Oct 16
EXCLUSIVE: Manchester United has issued a request for proposals to develop the commercial plan for its new stadium and potentially sell the naming rights to the venue sportbusiness.com/news/exclu…
2
19
86
13,447
EXCLUSIVE: Manchester United has issued a request for proposals to develop the commercial plan for its new stadium and potentially sell the naming rights to the venue sportbusiness.com/news/exclu…
2
19
86
13,447
Euroleague Basketball has detailed plans to distribute €3.4bn to participating teams over the next 10 years, as it seeks to press ahead with expansion plans after shareholder clubs rejected an offer to join forces with the NBA sportbusiness.com/news/eurol…
2
20
3,783
Manchester City’s 41 sponsors: Who are they, what are the deals and what have they said? nytimes.com/athletic/7671517…

Manchester City’s 41 sponsors: Who are they, what are the deals and what have they said? (Gift...

After the club were found guilty of most of the charges against them, we contacted their sponsors to ask how they view the situation

nytimes.com
3
17
86
5,845
Łukasz Bączek retweeted
Footy Headlines
@Footy_HeadlinesOct 15
👀 When Arsenal and Hamburger SV clashed in the 2006-07 group stage, both backed by Fly Emirates, the away teams took to the pitch wearing Dubai across their chests.
Football Kit Archive@footballkitarchOct 15
👀🕸️ Teams Today Can Wear Identical Shirt Sponsors in Champions League, But That Was Not Always the Case [@KitNerdUK]: footballkitarchive.com/news/…

Teams Today Can Wear Identical Shirt Sponsors in Champions League, But That Was Not Always the Case...

When Inter Milan faced Club Brugge in the UEFA Champions League, **Jake - Kit Nerd** highlighted a detail that is nothing too special at first glance: both clubs lined up wearing identical **betsson.

footballkitarchive.com
3
69
3
747
47,783
Łukasz Bączek retweeted
Łukasz Bączek@Lu_Class_Oct 14
🚨 The agreement between PSG and the Qatar Tourism Authority from 2011 to 2018 was worth between €100m and €200m annually. Independent valuations conducted by the agencies Repucom and Octagon estimated the value of the contract at €2.78m per year.
Łukasz Bączek@Lu_Class_Oct 14
🧵Sponsorship income: 🟦 Manchester City €298m 🟦 PSG €199m Today sees a clash between clubs owned by individuals from the Persian Gulf 🇦🇪 🇶🇦 region who built their commercial might in a similar fashion. Both their current and historical figures are impressive,
32
459
46
1,529
160,561
🚨 PSG's sponsorship agreement with the Qatar Tourism Authority between 2011 and 2018 was worth between €100M and €200M per year. 🇫🇷💰 However, independent valuations by Repucom and Octagon estimated the deal's actual market value at just €2.78M annually. (Source: @Lu_Class_)
469
1,595
628
8,813
1,478,679
Łukasz Bączek retweeted
Łukasz Bączek@Lu_Class_Oct 14
🌐 Sponsors origin 🟦 Manchester City 🇦🇪 Etihad Airways ✈️ 🇩🇪 PUMA 👕 🇨🇳🇸🇨 OKX 🇯🇵 Asahi Super Dry 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Revolut 🇨🇳 BYD 🟦 PSG 🇶🇦 Qatar Airways ✈️ 🇺🇸 Nike/Jordan Brand 👕 🇦🇪 Beyond Developments 🇩🇪 Snipes 🇫🇷 ALL Accor 🇷🇼 Visit Rwanda
Łukasz Bączek@Lu_Class_Oct 14
🧵Sponsorship income: 🟦 Manchester City €298m 🟦 PSG €199m Today sees a clash between clubs owned by individuals from the Persian Gulf 🇦🇪 🇶🇦 region who built their commercial might in a similar fashion. Both their current and historical figures are impressive,
5
10
49
8,906
Load more