I love how I’ve stepped back onto X and everyone seems to be building something!

Does anyone know of a podcast studio in New York? That films records and edits and also sends the raw files that we can rent for a day?

I’m looking to connect with mid- senior social media marketers in New York City and will be there during 1-6th November for our first event! Keen to chat about the career ladder, campaigns and just talk all things social media

Coming to NYC next month to host our first ever SocialDay events in the US for brand and agency social media leaders. While I’m out there, I want to meet interesting people I can learn from too. Media people. Investors. Operators. Founders. People building ambitious things. If that’s you, or there’s someone you think I should meet while I’m in New York, tell me.

Building something in a new city is such a strange mix of exciting and terrifying 😅 SocialDay has been bringing the social media industry together in the UK for years. Now we’re doing it in New York. New city, audience, relationships. No taking for granted that anyone knows who we are. So I’ve been personally reaching out to brilliant social media people across NYC, introducing myself, telling them what we’re building and inviting them into the room. And people are saying yes 🥹 On 4 November, we’ll open the doors to SocialDay’s first Social Media Marketing Forum in NYC. Building a brand in a new market from scratch is HARD. But watching the room slowly come together is pretty bloody exciting. NYC, we’re coming 🇺🇸 socialdayforum.com

Five-time bestselling author Shea Serrano and Jason Concepcion could have signed anywhere. They launched on Substack instead, betting conversion beats reach. The first week numbers prove the trade-off works. socialday.live/features/shea…

Built in a day, now a registered business: the women's health startup born at a London AI hackathon pressat.co.uk/releases/built… #PR #AI #womenintech

I was interviewed on Times Radio this morning as a social media expert talking about the IPPR report claiming social media has become “anti-social.” I disagree. Social media isn’t less social. It’s just social in different places now. The feed has moved from people you know to content you’re interested in. That’s not a tragedy is it? It’s just the algorithm doing exactly what it’s designed to do… honestly? I prefer it. You’re not scrolling past your mate’s lunch anymore. You’re seeing content you actually want to watch. The real social stuff? It moved. Group chats, DMs, private communities. We can’t measure it, that’s dark social but it’s happening more than ever. Also, everyday users just post less than they used to. So of course there’s less friend content in the feed. Less goes in, less comes out. My bigger point? Maybe we all just need to get outside and touch some grass. We’re spending a lot of time watching what strangers are doing online and calling it connection. The BBC want to build a public service social platform. 🤣 Interesting idea. But people go where the content is good. That’s a very hard problem to solve. Also who wants a state policed social network? That’s worse than any algorithm eh? Social media hasn’t become anti-social. It’s become interest-based!! And real socialising? It’s just somewhere you can’t see it. Thoughts? —— Ps: This is me, I took the assignment from a mini break gorgeous Italy! 🇮🇹 and now on way home.

The ones who are best at using gen AI for content are the ones you wouldn’t know are using it. Because they aren’t using to generate ideas or to write the full content, but they are using it to speed things up and increase quality output. AI cannot replace taste, distinctiveness and your story.

Is there a nice marketing and business part of X that I don’t know about? I don’t want to see any political stuff. Just all rainbows and butterflies and marketing / business people sharing the process

Calling all those working in social media - help us define the career ladder & make the industry better for all - fill out the survey here: socialday.live/career-survey

AI search is changing who gets found. Platforms that publish consistent, specific, industry content are getting cited in AI answers. Generic brand accounts are invisible. This is the new SEO and many marketers haven’t clocked it yet.

Sponsors aren’t asking “how many attendees.” They’re asking “who’s in the room.” The brief has completely changed.

Any business owner or entrepreneurs I can connect with here?

Are there any digital marketing or social media people still using Twitter - oops I mean X?