Design | Creative Director
Freshwater, Sydney
Joined March 2009
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A car with rocket thrusters was revealed and the internet's main reaction was cynicism. Bring back wonder. The future is supposed to be exciting.
AI made average work free.
Taste just got more expensive.
Anyone can generate a decent logo, layout, or campaign frame in minutes. The middle drowned in “good enough.”
What’s scarce now isn’t output. It’s knowing what to kill, what to keep, and what still feels cheap even when it’s polished + actual execution.
That judgment doesn’t come from more prompts. It comes from years of looking.
LUKE SCOT retweeted
SpaceX has acquired xAI, forming one of the most ambitious, vertically integrated innovation engines on (and off) Earth → spacex.com/updates#xai-joins…
Robotaxi Milestone / Turning Point
Unsupervised Robotaxi rides are now live in Austin, no safety monitor in the vehicle, pure vision-based neural net in action. This isn’t incremental, it’s the start of Tesla dominating real-world AI deployment at scale.
