Luke Williams (@LukeWilliamsCG) header
Luke Williams (@LukeWilliamsCG) profile picture

Luke Williams

@LukeWilliamsCG

Sr. Director, Product and Brand Management - Putters and Wedges @CallawayGolf. Views are my own.

 Carlsbad, CA
callawaygolf.com
Joined April 2012
  • Tweets1.4K
  • Following759
  • Followers2.2K
46Media
Photo by Luke Williams (@LukeWilliamsCG)Photo by Luke Williams (@LukeWilliamsCG)Photo by Luke Williams (@LukeWilliamsCG)Photo by Luke Williams (@LukeWilliamsCG)Photo by Luke Williams (@LukeWilliamsCG)Photo by Luke Williams (@LukeWilliamsCG)Photo by Luke Williams (@LukeWilliamsCG)Photo by Luke Williams (@LukeWilliamsCG)Photo by Luke Williams (@LukeWilliamsCG)Photo by Luke Williams (@LukeWilliamsCG)
Luke Williams retweeted
Odyssey Golf (@odysseygolf) profile picture
Odyssey Golf@odysseygolf7 Nov 2025
Zero Torque has taken over the putter industry—BUT, due to the visual shift from traditional putters required to achieve "zero torque," many golfers have been unable to benefit from the technology. UNTIL NOW. Tri-Hot Square 2 Square is now available 🔥 odyssey.callawaygolf.com/s2s…
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Really proud of this one, go check it out!
Odyssey Golf (@odysseygolf) profile pictureOdyssey Golf@odysseygolf30 Oct 2025
Introducing Tri-Hot Square 2 Square 🔥 A BREAKTHROUGH in Zero-Torque design. We moved the shaft forward so it aims and stays square without the need to forward press.
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Just like every major this year.
Odyssey Golf (@odysseygolf) profile pictureOdyssey Golf@odysseygolf18 Jul 2025
Golf's Oldest Major, Golf's #1 Putter. #TheOpen 🏆 #1PutterOnTour #25YearsandCounting
Image from Odyssey Golf (@odysseygolf)
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Luke Williams retweeted
Odyssey Golf (@odysseygolf) profile picture
Odyssey Golf@odysseygolf18 Jul 2025
Golf's Oldest Major, Golf's #1 Putter. #TheOpen 🏆 #1PutterOnTour #25YearsandCounting
Image from Odyssey Golf (@odysseygolf)
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Luke Williams retweeted
Odyssey Golf (@odysseygolf) profile picture
Odyssey Golf@odysseygolf11 Jul 2025
Go to your happy place and "Just Tap It In" with this Limited-Edition Happy Gilmore 2 hockey stick putter! callawaygolf.com/happygilmor…
Image from Odyssey Golf (@odysseygolf)
Image from Odyssey Golf (@odysseygolf)
Image from Odyssey Golf (@odysseygolf)
Image from Odyssey Golf (@odysseygolf)
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Luke Williams retweeted
Odyssey Golf (@odysseygolf) profile picture
Odyssey Golf@odysseygolf9 May 2025
👀Our Tour players asked for a high MOI putter with Square 2 Square weighting and balance. Our Answer ➡️ The Ai-ONE Max Stripe and Max 1 🔥
Image from Odyssey Golf (@odysseygolf)
Image from Odyssey Golf (@odysseygolf)
Image from Odyssey Golf (@odysseygolf)
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Introducing the Square 2 Square Max 1 and Max Stripe. The two new models are the most stable in our Square 2 Square line, featuring a Stroke Lab centre shaft, toe up design and a Ai-ONE insert. Theses putters are the complete performance package! 🎯 👊 Available for pre-order now 🌀 Sent from my iPhone
Image from Odyssey Golf Tour (@OdysseyGolfTour)
Image from Odyssey Golf Tour (@OdysseyGolfTour)
Image from Odyssey Golf Tour (@OdysseyGolfTour)
Image from Odyssey Golf Tour (@OdysseyGolfTour)
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Luke Williams retweeted
Odyssey Golf (@odysseygolf) profile picture
Odyssey Golf@odysseygolf17 Apr 2025
Square 2 Square is TRENDING ⬆️ We have THIRTEEN S2S putters in play this week on the Korn Ferry Tour 👀 More and more players are switching to Zero Torque, Only Better. #1PutteronTour
Image from Odyssey Golf (@odysseygolf)
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Luke Williams retweeted
Odyssey Golf (@odysseygolf) profile picture
Odyssey Golf@odysseygolf1 Apr 2025
Chef Woozy put a bow on another week at the top for Odyssey Golf! The #1 putter on the PGA TOUR, LPGA, Champions Tour, and DP World Tour! #1PutterinGolf ☝️🏆
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Luke Williams retweeted
Odyssey Golf (@odysseygolf) profile picture
Odyssey Golf@odysseygolf1 Apr 2025
Just off the green. Need to get up and down from 53' 10" for your first PGA Tour victory—even Dr. Chipinski himself pulled the flatstick and put it to 8" to secure the win! 🏆🌀
Image from Odyssey Golf (@odysseygolf)
Image from Odyssey Golf (@odysseygolf)
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Luke Williams retweeted
Odyssey Golf (@odysseygolf) profile picture
Odyssey Golf@odysseygolf26 Mar 2025
Ai-ONE Silver or Navy? Purely aesthetics or is performance a factor? ⬇️
Image from Odyssey Golf (@odysseygolf)
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Luke Williams retweeted
Odyssey Golf (@odysseygolf) profile picture
Odyssey Golf@odysseygolf18 Feb 2025
We've gotten a ton of questions about lie angle on our Square 2 Square putters, and we're proud to have created a product that allows adjustability to help you dial in your flat stick and hole more putts. Have you tried S2S? #1putterontour #zerotorque
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Iconic shape. Zero torque. Win win 🙌 Have you tried the game-changing Ai-ONE #Square2Square Putters yet? 🌀
Image from Odyssey Golf Tour (@OdysseyGolfTour)
Image from Odyssey Golf Tour (@OdysseyGolfTour)
Image from Odyssey Golf Tour (@OdysseyGolfTour)
Image from Odyssey Golf Tour (@OdysseyGolfTour)
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Luke Williams retweeted
Odyssey Golf (@odysseygolf) profile picture
Odyssey Golf@odysseygolf17 Jan 2025
They’re finally here 👀 Our latest head shapes and finishes in our Ai-ONE, Ai-ONE Milled, and Ai-ONE CRUISER putters are available for pre-order.
Image from Odyssey Golf (@odysseygolf)
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Even more reasons to Putt Smarter. Introducing the NEW Ai-ONE Silver Series 🙌🩶 #Odyssey #1PutterOnTour
Image from Odyssey Golf Tour (@OdysseyGolfTour)
Image from Odyssey Golf Tour (@OdysseyGolfTour)
Image from Odyssey Golf Tour (@OdysseyGolfTour)
Image from Odyssey Golf Tour (@OdysseyGolfTour)
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The BRAND new Good Good x @odysseygolf Square 2 Square Jailbird.. IS LIVE🔥 VERY limited stock👇 goodgoodgolf.com/products/ai…
Image from Good Good Golf (@goodgood_golf)
Image from Good Good Golf (@goodgood_golf)
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Luke Williams retweeted
Richie Ramsay (@RamsayGolf) profile picture
Richie Ramsay@RamsayGolf6 Dec 2024
Square to square 👍 @CallawayGolfEU
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Luke Williams retweeted
THP Golf (@THPGolf) profile picture
THP Golf
@THPGolf22 Nov 2024
NEW EPISODE JUST DROPPED🎙️ Don’t miss this week’s Off Course chat with @LukeWilliamsCG, it’s live now! Discussed👇 ✅ New ideas from @odysseygolf ✅ Square 2 Square Putters ✅ Tour connection ✅ Putter tinkering + the future & more 🎧👇 🔗: thehackersparadise.com/off-c…
Image from THP Golf (@THPGolf)
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Closer look at the new Good Good Jailbird Mini and Cruiser 😍 @CallawayGolf @odysseygolf
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Enjoyed chatting with @odysseygolf Tour rep Cody Hale about the hottest gear trend on Tour — zero torque putters. Unpacked that and more on the latest @GolfDigest gear pod. Apple: podcasts.apple.com/us/podcas… Spotify: open.spotify.com/episode/2sJ…
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