The Marketing Development Practice is a professional Marketing Consultancy House based at UCD Smurfit School. [email protected] / 01-7168912
Blackrock, Co. Dublin
Joined September 2010
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The importance of creativity is often discussed in the MDP throughout specific projects. This is an interesting perspective from Mark Ritson who describes how creativity must be executed strategically to drive effective marketing! Let us know your thoughts 👇#MDP
.@markritson: Marketers need to put creativity back in its place
Creativity will be lauded this week in Cannes, but it is just one of several drivers of effective marketing that also include strategy, media and brand.
marketingweek.com/ritson-mar…
As the MDP Advisors are searching for jobs, we came across this article that discusses the future of B2B marketers. How might this impact marketers' careers? Share your thoughts below! #MarketingWeek #MarketingDevelopmentPractice
Across marketing, budgets have came under pressure this year because of spiralling costs as inflation threatened marketing budgets across B2B and B2C.
marketingweek.com/two-thirds…
Really interesting article here about the importance of insights in building a long term strategy! Seems like using both data alongside human insights is the perfect recipe for success in todays dynamic market.
.@CocaCola’s insights director: Marketers are often too ‘in the weeds’ to act strategically
Brands must ensure marketers have time to use both data and human insight to build out a long-term strategy, research bosses at Coca-Cola and Phillips argue.
marketingweek.com/coca-cola-…
"We're in an AI Tidal Wave moment now "- As a marketing advisor, the AI tidal wave is a thrilling and challenging moment. Its an opportunity to explore the untapped potential of technology. Ready to ride the wave!🌊
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Introducing the 2022-23 Marketing Development Practice Advisors! We look forward to sharing our experiences with you all throughout the year. #mdp #ucdsmurfit
Delighted work with @IWish_ie on this project. @mscmarketingpractice instagram.com/p/Cd-_km0Dlmp/…
A huge thank you to @JamesKanavaugh_ for coming into the MDP 🙏
James discussed his career journey from working in a PR & Marketing agency, to finding online success and starting his own business, along with his own podcast.
The advisors thoroughly enjoyed hearing from James!
We strive to deliver commercial value to clients in our projects. We had the amazing opportunity to work with @DublinZoo this year and they were delighted with our findings.
Find the project process on our website for information on the work and services we offer our clients!
The MDP had an incredible opportunity organising the 20th UCD and Electric Ireland Business Breakfast, held at @themarkerhotel last Thursday, the 28th of April.
This event marked the 20th anniversary of the long-standing relationship between @ucddublin and @ElectricIreland
The theme of this year's Business Breakfast was ‘How Can Circular Economy Help You Tackle Global Challenges?’ which made for an insightful and engaging discussion from our expert speakers Mike Higgins, Dr. Kevin O'Connor, Dr. @RourkeJoanne and MC Robert White.
Read about our recent experience working on a project for @BuJoBurgerJoint !
Thank you very much @BuJoBurgerJoint , it was an absolute pleasure working with you all😁
mdp.ie/portfoliogridbasicct/…
MDP takes Westport 🤠 @mscmarketingpractice instagram.com/reel/CaUY72JA9…
Marketing Development Practice UCD retweeted
Powerful opening from my #stemsister @gilliankeating9 @RonanDalyJermyn considering the metaverse and encouraging girls to influence what the next stage of our hybrid world will look like ‘ work for it, or make it work for you’ #rockstar #iwish22
This week on Meet the Advisor we have Joey Puglessi (@joeypuglessi) ✌️
Check out his background over on our Instagram & Facebook Pages!
Marketing Development Practice UCD retweeted
One small step for man, one giant leap to unwind 💆♂️
📷 rustography325 in Vico Baths
We're delighted to be back in the MDP offices after the Christmas break. Applications are now open for our 2022 intake. Contact [email protected] 😆 fb.watch/aLvCursrRb
Reminder that the @SmurfitSchool Masters virtual open day is on Wednesday the 10th of November! 📣
Click the link below for registration 🔗 events.smurfitschool.ie/mast…
See this Instagram photo by @mscmarketingpractice instagram.com/p/CVh9HSIMt2Q/…
MDP Advisor Joey Puglessi will be speaking at the @SmurfitSchool info webinar, be sure to check it out! Especially if you are a prospective international student.
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