METAphrenie partners with the world’s leading agencies, advertisers, and broadcasters to set brands in motion. Check out our AI production arm @MphXai
Los Angeles
Joined November 2010
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We're thrilled to share this AI-driven spec spot that reimagines the timeless ritual of sky lanterns as a powerful metaphor for @SpaceX's bold journey into the cosmos, uniting dreamers from every corner of Earth.
Drawing from the poetic essence of floating lights piercing the night, we've transformed it into a vision of humanity's ascent: metal, fire, and unyielding faith propelling us beyond our world. It's a reminder that we don't chase the stars to flee Earth, but to illuminate the path forward for all humankind.
Proud to sponsor Assembly LA this year and to create the brand graphics! Special thanks to @dlb_audio for the sound design.
Sixteen studios hosting one evening for the people we make work for. Glad to be one of them. Assembly LA, October 22.
This year's identity is ours. The sound is @dlb_audio – thank you, as always.
New identity work – out of the studio, into the South African lowveld.
Big Bore: a small-batch South African potstill brandy named for the classic double rifles of African adventure.
Green Canyon brought us in for the full identity: a mark of crossed rifles set into baroque scrollwork, a wordmark cut in beveled gunmetal, and two labels – black for the 5 Year, white for the 10.
From there, the system travels: engraved into glassware, stenciled on a field case.
From pioneering satellite imagery timelapses to building brand systems for global networks – the new site finally tells the full story.
Twenty years of work. Take a look. metaphrenie.com
We didn't just redesign our site – we rebuilt how it moves.
Custom scroll animations, seamless video playback, responsive down to the last breakpoint. The details most people won't notice are the ones we care about most.
Check it out: metaphrenie.com